Lauren Peach Email & Phone Number

Dallas, TX, US

Dallas, TX, US

Dallas, Texas, United States

• Spearheaded project delivery on 120 campaigns, ensuring the attainment of target KPIs and maintaining exceptional quality standards.
• Cultivated and nurtured existing client relationships, prioritizing retention and identifying opportunities for upselling.
• Directed a dynamic team of 10 Campaign Managers and Campaign Associates, meticulously evaluating their performance across various aspects including task completion, organizational prowess, team communication.

Dallas/Fort Worth Area

• Partner with Clients and content creators across many industries including beauty, food & beverage, hospitality, and health & wellness to execute engaging, innovative social media campaigns that will stimulate traffic.
• Oversee campaign processes and mentor Influencer Marketing Analysts throughout entire campaign timeline, providing constructive feedback for each assigned task (influencer searching & management, campaign guidelines.
• Serve as main point of contact for the Client amongst all campaigns, working with them and their sales and marketing teams to align on campaign goals and provide regular performance updates
• Provide added value and insights for the Client throughout each campaign and in final reporting, working to build strategic partnerships between the client and VizSense to further the Client relationship into future.

Dallas, Texas

• Analyze data on the Client’s target audience, brand and product sentiments, and industry trends to curate the appropriate micro-influencers, social media platform, and campaign narrative for the Client
• Manage social media campaigns including influencer searching, contracting, content creation and approval, campaign execution, and final payment in order to create a strong, positive relationship between VizSense, the.
• Continually track, optimize, and amplify campaign content in order to assess the effectiveness of campaign content and ensure influencers are engaging with the correct audience
• Present extensive analysis of each campaign to the client including KPI’s, prominent narratives, top influencers and campaign content, and provide insight on how to implement these learnings into future campaigns

Dallas

• Manage the lifeline of each product launched for 100 vendors at Neiman Marcus Omni and BergdorfGoodman.com, including item creation, placing launch purchase orders, assets upload for web, back-orders and re-orders, and.
• Execute creation and maintenance of gifts with purchase for 9 online and in-store beauty events each season, contributing to 20% of the office’s total business
• Collaborate with e‐commerce team to create a compelling shopping experience on the website through merchandise presentation, category navigation, and clear and accurate product details
• Launch new brands and curate assortment for pop-up shops in the beauty division: “The Wellness Shop”, bringing in $200,000 in sales in its first three months, and “Cult Beauty”, launched in November 2017
• Partner with Assistant Buyers and vendors to procure product assortment for new brand launches
• Analyze brand sales to forecast inventory needs for Neiman Marcus Direct and BergdorfGoodman.com

Raleigh, North Carolina

• Led a team of 8 employees and trained them on appropriate customer service, POS system, ticketing new items, restocking inventory, and other store processes
• Created and managed daily shifts for sales associates while being cost effective for the company
• Participated in team initiatives to create the most productive work atmosphere for all associates

Raleigh-Durham, North Carolina Area

• Increased store sales by offering excellent service to all customers
• Attracted customers by implementing creative window and store displays and keeping store organized
• Tracked store inventory on a daily basis using Springboard Retail and Magento

Durham, North Carolina

• Active member of the sales team and contributed to overall department sales quotas
• Gained knowledge about store management, product design and development, and buying office responsibilities
• Shadowed department managers and learned about a variety of management tasks

Bachelor Of Science (B.S.), Marketing/Management, Fashion Merchandising

Activities and Societies: Zeta Tau Alpha, American Marketing Association, Capstone Scholars, Alpha Lambda Delta Honors Society, National.

Master Of Global Innovation Management, Global Luxury Management

• Examined current trends in fashion industry and constructed report including object analyses, observation analyses, textual analyses.

Master Of Science (M.Sc.), Global Luxury Management

• Composed dissertation paper on effects of fast fashion on luxury designers, consisting of in-depth research, interviews, and data.

Education record