With 34 open or coming soon locations across the United States and abroad, Play Street Museum is an interactive children’s museum and indoor play area purposely designed to encourage a child’s sense of independence, exploration, and creativity. By narrowing the focus of our children's museums to the interests and imaginations of children eight and under, young explorers will discover education exhibits and activities in a world specifically crafted just for them.

• Develop and lead strategies and initiatives to drive increases in traffic to our events and deliver gains in qualified sales leads trackable to revenue• Ensure each event has an effective marketing strategy in place with clearly defined targets, timelines, and budgets• Proactively collaborate with internal stakeholders regarding the strategic short-term and long-term planning for each event in portfolio• Establish and maintain a campaign effectiveness audit to develop future marketing strategies for each event• Introduce innovative, creative, and commercially justified new ideas and methods to increase campaign effectiveness• Create and implement a digital marketing strategy for the portfolio, with clear, trackable objectives• Introduce and encourage a data-driven approach to decision making, ensuring a customer-first approach • Work with Show Directors and stakeholders during site selection to ensure market analysis and audience sizing is properly completed • Work with marketing leads and Show Directors on marketing plan involving strategic partnerships, including associations and trade publications• Work with other Informa marketing leaders on corporate wide strategy• Support Informa Acquisition Team as needed with market analyses

• Determines customers' needs and desires by specifying the research needed to obtain market information.• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.• Assesses market competition by comparing the company's product to competitors' products.• Provides source data for product line communications by defining product marketing communication objectives.• Obtains product market share by working with sales to develop product sales strategies.• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.• Introduces and markets new products by developing time-integrated plans with Sales, Marketing, and Operations.• Determines product pricing by utilizing market data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

• Led 4 product launches resulting in $6.5 million revenue in addition to managing product portfolio and ongoing product strategy by implementing agile development, cross functional teams, customer success focus, and reducing churn• Reduced product churn from 46% to 11% monthly by driving product – market fit resulting in an additional $3 million of recurring revenue and additional 14% in added lifetime value of each customer• Led business unit through successful merger and transition with software company resulting in reduced expenses by 32% and seamless integration across technology, operational, and CRM systems• Led 4 product launches and over 10 releases driven by user insights from ideation to implementation by introducing agile methodology across teams resulting in doubling the company’s revenue in year over year growth two, consecutive years while simultaneously building and establishing the product function, department, and team• Drove innovative products and a world class customer experience within National Association of Expert Advisors®• Defined product requirements and functional specifications, driven by user insights and focus groups, leading to business improvements• Acted as an internal evangelist for assigned projects related to product• Managed the product lifecycle from ideation to implementation working in an agile methodology with cross-functional teams covering Engineering, User Experience, Design, Analytics, Marketing, and external vendors

• Positive gross operating margin 8 months after company launch and increased revenue an average of 32% month over month through first 12 months • Launched multiple sales channels, including Amazon, resulting in customer acquisition, 100+ new accounts, and 15% positive ROI• Worked collaboratively across business units to grow audience through page views, improve conversion rates to 4%, reduce bounce rate below 30%, and drive the average session duration to over 4 minutes• Quickly determined market white space and solve to fill the gap by understanding new and emerging ecommerce technologies as part of larger strategy to work with manufacturing companies for exclusive product rights, lead time, and a rotating portfolio of lighting products• Led website launch, product portfolio, pricing, and ongoing digital strategy for start-up ecommerce company by implementing development methodology and infrastructure, product management, and pricing processes

• Grew client relationships an additional 40% in revenue through successful account management while simultaneously managing agile development process, developers, creative teams, product managers, and project managers • Led team to develop, launch, and integrate online ordering platform, resulting in 38% year over year growth to their overall business in addition to the continued product development of evolving features and functionality • Developed and launched loyalty retention program and self-service platform, resulting in 12% growth in retention rate and additional 23% in added lifetime value of each consumer• Created enterprise level platform designed to improve fundraising efficiency for non-profit organizations resulting in over $1 million collected in 12 months across a growing portfolio of faith-based, non-profit, education, corporate, and personal subscribing clients• Responsible for digital optimization and account management across client portfolio including conversion optimization, responsive design, audience building, mobile development, strategy, platform development, and creative design

• Product responsibility for Social Media, Consumer Email, Consumer Video, Digital Data, Registration, Mobile, Tablets, and Emerging Technologies resulting in new revenue channels of $500,000+ to the company• Implemented the paid digital content strategy by working across all business segments to integrate over 15 vendors and platforms while developing the registration and pay wall technology to strategically limit content access and collect payment based on evolving business requirements and needs leading to over $5 million in consumer subscription revenue • Developed, launched, and managed the first mobile and tablet applications across the iOS and Android platforms leading to 245,000 retained mobile downloads, 10 million mobile page views, 106,355 retained tablet downloads, and 3.6 million tablet page views

• Identified opportunities, developed the business case, and implemented 4 new products to fit into the emerging social media suite while responsible for monetizing and recommending sales strategies around new products leading to $400,000 in sales• Developed and implemented the first comprehensive social media infrastructure platforms which resulted in increased consumer engagement and user generated content across all platforms• Led the development of a patent-pending user valuation model which measures the financial impact of user engagement• A Dallas based media company, A. H. Belo Corporation sought to implement a new digital strategy to reinvigorate revenue generation across a portfolio of traditional newspaper properties