Lauren Allison Email & Phone Number

Texas, United States

Culver City, Ca, Us

Austin, Tx, Us

Lead the strategic account team for MVP’s brand and agency clients. Our team helps clients in sports & entertainment strategically validate their sponsorship and marketing efforts using data and analytics.Direct a team of customer success managers, insights analysts, and data management specialists to build brand and agency client relationships, grow MVP’s adoption and advocacy within organizations, deliver high-quality reporting and consulting, and lead to successful long-term engagements and renewals. Support and develop a team of talent who understands the unique challenges and opportunities faced by brand and agency clients activating in sports.Manage a portfolio of Tier 1 & 2 brand and agency clients to create and execute a comprehensive client engagement and communications strategy that proactively maintains high customer satisfaction and strong alignment towards customer objectives. Serve as the MVP subject matter expert (SME) providing guidance that enables customers to drive impact and increases collaboration across their organization.

Austin, Tx, Us

Lead a team of analysts in collaboration with other departments across MVP to tell contextual, data-driven stories that helped our clients make better business decisions regarding their investments in sports and entertainment.

Austin, Tx, Us

Directed the Insights team, a mini-agency within MVP, to deliver consulting reports using both MVPindex’s in-depth analytics and proprietary scoring and valuation algorithms alongside other first-party and third-party data sources for clients in sports and entertainment. Measured and analyzed sponsorships, broadcast exposure, social/digital, content marketing, influencer marketing, paid media, and in-venue/event/experiential.

Austin, Tx, Us

Led a team of marketing specialists to both provide services - social media management, content marketing, etc. - and consulting services driven by data and analytics. Managed a team of data quality specialists who built what is now MVP’s robust database of more than 100K of the most important entities in sports and entertainment. Personally provided social media best practices consultation to clients like Indycar and NASCAR drivers, PGA TOUR golfers, and major brands and agencies.

Austin, Tx, Us

Provided social media management and content marketing services to clients in the sports and entertainment space, primarily in golf and racing. Personally managed social media for athletes and brands (mostly in Golf), growing social channels from nothing to 100K+ followers, and providing best practices and recommendations for content optimization on athlete campaigns for brands.

Dallas, Tx, Us

Part-time publisher and designer of digital content, advertising, and marketing materials for kera.org and kxt.org.

Purchase, New York, Us

- Managed Digital Sales Strategy, including creating sales packages and presentations; working with Digital Sales Managers in more than 40 radio markets on pricing and customizing sales packages for banner advertising, loyalty sponsorships, streaming and video advertising, e-mail newsletters, mobile advertising and more; created a weekly digital sales newsletter with informative articles, training documentation and inspiring sales pitch ideas; created multiple training presentations to teach local account executives digital basics- Worked with Digital Managing Editors on digital strategy, including editorial and promotions ideas, social media strategy, loyalty best practices, SEO; created a Weekly Wins report of digital successes in markets to share with executive team and to share on weekly DME call; trained DMEs and local talent to post engaging content using various CMS on the station websites- Managed Advertising Operations, including ad trafficking, advertising implementation and new advertising product development on all radio station sites and national sites; managed relationships, operations and reporting with ad networks, including AdMeld, Google Adsense, TargetSpot, MOG and Katz 360, and agencies, including Omnicom, Mediacom and more.- Managed Creative Services, including supervising three designers and two advertising operations specialists to deliver creative solutions for ad campaigns on more than 200 radio station and pure-play local and national web sites; designed and implemented banner campaigns, integrated content advertising, loyalty and contesting sponsorships and more; worked with developers to create and install new advertising capabilities- Trained all digital staff in local radio markets on admin systems, including Google DFP, Ando Media, Triton Loyalty, WordPress, Google Analytics and more- Managed digital revenue and analytics reports, domain registrar and account access

Dallas, Tx, Us

- Created, updated, maintained and designed pages and site elements for dallasnews.com, bigtex.com, dentonrc.com, texasalmanac.com, quickdfw.com, aldiatx.com, and fdluxe.com using HTML, CSS, Javascript, XML, Flash, and other internal tools.- Recorded and edited podcasts and videos as a multimedia reporter to create unique interactive storytelling media.- Wrote documentation and conducted classes to teach various Web-related technologies - Fulfilled daily and weekly publishing duties by assuring that content on the Classified pages – Homes, Jobs, and Autos – remained fresh to enhance the user experience. Wrote and maintained Help and FAQ for all Classified areas.- Was the primary contact for various internal and external customer service inquiries because of excellent communication skills, effective problem-solving skills, and friendly demeanor.

• WCDV-FM, “The Capital City Diva 103.3” (Hot AC), 06/05 – 05/06: night time personality/DJ; producer and board operator of “Johnny and Michelle in the Morning”; record and produce spots and promos; talent for live station remotes. • WIBR-AM “1300 WIBR, the Capital’s Big Talker” (N/T), 07/04 – 11/05: Producer of “The Clay Young Show”, morning show personality, researched news stories for show topics, operated all soundboard equipment, scheduled and prepped guests, screened callers, filled in as guest host, webmaster for 1300wibr.com. • Additional stations in cluster: weekend voice track shifts, producer/board operator, fill-in live DJ, talent for live events & remotes, helped create MySpace pages and update station websites• News Anchor, Reporter – Metro News/Westwood One: Researched, scripted, and reported news stories for WIBR-AM

Created presentations, sent newsletters and communicated with clients for Manners of the Heart and The Business of Manners. Worked on article syndication with national magazines.