Dreamers & Doers is an award-winning community amplifying extraordinary women entrepreneurs, investors and leaders.

The iHeart Local Advisory Board is designed as a forum for iHeartMedia executives and community representatives to discuss how to positively impact the community in which we live and work using audio messaging.

Shatterproof is a national nonprofit dedicated to transforming our healthcare system and our society so we prevent and treat addiction with science and compassion - the way we do with a chronic illness - and build a future where those touched by the disease don't experience any shame or stigma. Lead, develop and implement the organization's first national communications and media strategy to advance public awareness of the nation's most urgent public health crisis and position the organization and key leadership as thought leaders, increase awareness nationally, and manage key partnerships with the media. Generated a reach of 9.3M through media partnerships, donated media and earned media, exceeding the yearly goal by 25%. *Campaign Development: Led the communications for the first organizational Ad Council campaign focused on supporting Black and Hispanic/Latino individuals ages 25-54 who are at risk of a substance use disorder receive resources. Secured 415B+ brand impressions through broadcast and digital and generated more than $11M in donated media.*Fundraising: Raised more than $10K in speaking honorariums.*Media Partnerships: Secured media partnerships with iHeart Media, CBS Chicago, Lemonada Media, NBC Washington, PatientPoint, USA TODAY, WCBV-TV, and WFAA-TV securing more than $1.25M in donated media.*Media Relations: Garnered high-profile placements in the Associated Press, BBC News, CBS News, CNN Health, CNN Town Hall with Anderson Cooper: America Addicted, Kaiser Health News, NBC News Daily, Newsweek, NPR, Salon, The New York Times, USA TODAY, Women's Health, and The Hill, including 9.3B impressions exceeding my goal by more than 60%.*Social Engagement: Secured first AMA Reddit and Twitch streams focused on fentanyl. The Reddit had more than 25,000 views and 90% engagement rate, and the Twitch streams reached more than 16K viewers.

Serve as a strategic advisor to the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Its mission is to educate and inform professionals in a variety of fields and disciplines about the technology, trends and tactics that are transforming how society interacts with the world around them.

One of a select group of PR leaders chosen to guide coverage and programming for PR Daily.

Promoted through increasingly responsible positions (Senior Director, Public Relations, 2016-2021); Director, Public Relations (2012–2016), Media Relations Manager (2008–2012) and Media Relations Specialist (2007–2008) to lead, develop and execute external communications for $6.5B+ nonprofit. Led communications under 4 CEOs.Oversaw integrated marketing and communications strategies for government relations, mission and philanthropy teams, including $100M in grant investments as well as social and traditional media, crisis communications, public facing customer service team and creative services. Trained/provided strategic counsel to affiliate leadership at 155 community-based organizations in North America. Managed an annual budget of $470K, three direct reports, an outside consultant and PR agency. Selected accomplishments: THOUGHT LEADERSHIP* Established CEO as thought leader leading to keynotes for the Small Business Administration, SHRM Annual Conference and U.S. Chamber of Commerce. Secured CEO on the Fast Company Impact CouncilCELEBRITY SPOKESPEOPLE * Secured Matt Paxton, PBS host and author of Keep the Memories, Lose the Stuff, to serve as ambassador and spokespersonCAMPAIGN DEVELOPMENT* Developed Rising Together, an unprecedented awareness campaign, focused on fundraising and mission awareness. Raised $170K; provided careers to 100K+ individuals; and recruited 10 corporate and philanthropic partners, including, Accenture, Bank of America, Elevance Health Foundation, Comcast, Cousera, Indeed, Lyft, Microsoft, and USAAMEDIA RELATIONS* Grew media attention more than 200% including placements on Bloomberg TV, CNBC, C-SPAN, Cheddar TV, FOX'S "Varney & Co.," GMA, and Yahoo! Finance Live. Secured 15 consecutive mentions in the Associated Press and The Wall Street Journal.PODCASTS* Developed organization's first podcast strategy including placements on Accenture's Change Conversations, AEI's Hardly Working, Indeed's Here to Help, and Working Nation

THOUGHT LEADERSHIP: * Secured CEO on the Forbes Nonprofit Council, a position as a regular contributor for Huffington Post, and keynote speaker engagements for Georgetown, Stanford and Wharton universities. Placed Goodwill on Forbes’ “20 Most Inspiring Companies” list for four consecutive years (only nonprofit on the list), and the #1 brand in enso's World Value Index for three years. Secured placement of brand on Jeopardy!SOCIAL MEDIA | INFLUENCER STRATEGY | CELEBRITY SPOKESPEOPLE AND PARTNERSHIPS * Launched Goodwill's first social media influencer strategy. Secured 25 influencers in the areas of home décor, DIY, and fashion and style to promote Goodwill brand and mission via social media, earning an engagement rate per influencer of up to nine percent, five percent above industry average. Increased Goodwill’s Instagram followers by more than 200 percent as a result.SOCIAL MEDIA/REPUTATION MANAGEMENT: * Implemented integrated campaign to mitigate a more than 15-year-old viral rumor about Goodwill's brand by creating a dedicated and optimized landing page and multimedia toolkit to guide in social media engagement. Decreased negative volume by more than 11%; more than 80% of traffic was directed to fact-filled landing page.

CELEBRITY SPOKESPERSONS:* Garnered product placements to expand audiences by negotiating exclusive pro bono spokesperson agreements with celebrity Goodwill fans, including best-selling author of The Clutter Diet, Lorie Marrero, to promote donating; HGTV's Frank Fontana, who cited Goodwill as his favorite place to shop in his book, Dirty Little Secrets of Design; and lifestyle expert and TODAY Show correspondent, Evette Rios, to target new shoppers and donors.INTEGRATED MULTIMEDIA AND DIGITAL STRATEGY | BRAND AND REPUTATION MANAGEMENT * Equipped local and autonomous Goodwill organizations to educate public on Goodwill’s mission beyond as a retail entity by overseeing the production of a multimedia toolkit (long and short-form videos, GIFs, infographics and animation videos) to align with initiatives, special observances and holidays. Notable success: o Enterprise-wide release and promotion of special video promoting Goodwill Founder Edgar J. Helms to educate public on Goodwill history, resulting in 13,320 views, 90 mentions and 580 engagements across channels.SOCIAL MEDIA/REPUTATION MANAGEMENT: * Bolstered Goodwill social strategy by implementing and hosting a Twitter chat with millennial expert, Chelsea Krost to engage millennial donors, which resulted in 13M impressions.

CRISIS COMMUNICATIONS:* Developed first-ever crisis communications tools, strategies and policies to effectively mitigatemultiple crises, including controversial federal minimum wage policy and major data breach, and sensitive issues pertaining to bankruptcy, embezzlement, consolidations and mergers, workplace violence, viral rumors, and natural disasters. Counseled/trained local organizations, providing tools and messaging for responding to media and other parties to ensure consistent messaging.PUBLIC RELATIONS:* Grew media attention 200% during tenure, driving more than 57,000 stories per year, garnering highprofile media placements, including NBC Nightly News during the organization’s busiest donation season, which resulted in a $15,000 online donation, and holiday appearances on Rachael Ray Show and Today Show to expand awareness and promote relaunch of www.shopgoodwill.com®, the first nonprofit-owned Internet auction site.

MEDIA RELATIONS:* Developed and implemented strategic communication plans on a limited budget to advance public policy and business goals while advancing the visibility of the Goodwill brand, mission and business lines, including placements on the CBS Evening News with Katie Couric, CNN Headline News, Dennis Miller, Good Morning America, NBC Nightly News, NPR's "All Things Considered," "Diane Rehm Show" and "Morning Edition," and in Better Homes and Gardens Magazine, The New York Times, New York Times Magazine, and Parade Magazine. * Secured a feature in USA WEEKEND's annual Make a Difference section, reaching nearly 23 million readers.GOVERNMENT RELATIONS:* Conducted spokesperson training to 30 Goodwill program participants for Goodwill's annual Advocacy Day, resulting in more than 288 congressional visits on Capitol Hill.* Spearheaded the promotional efforts for the re-launch and 10th year anniversary of www.shopgoodwill.com, the first Internet auction site created and owned by a nonprofit, including a segment on The Rachael Ray Show and the TODAY Show. THOUGHT LEADERSHIP:* Executed executive visibility tour for the appointment of Goodwill’s new president and CEO, including coverage on FOX Business as well as generated nearly 10 million gross impressions in radio coverage alone.

Led the strategic direction of the largest chapter in North America and a team of 40+, including the Board of Directors, Executive Committee and Committee Chairs. Developed first-ever Advisory Council and partnerships committee.* Launched monthly virtual coffee chats for inclusiveness and networking, and quarterly "DEI: Amplify Diverse Voices" to recognize and celebrate diverse PR professionals* Increased revenue for professional development 20% over the past two years* Raised $23K for the chapter, exceeding the 2021 goal by 15% and 60% from 2020. Garnered the largest Chapter sponsor in history - Amazon - at $10,000* Developed and launched virtual signature awards program, raising $8,500 for the chapter* Provided $200 in financial assistance to each of the local university PRSSA chapters* Revamped website including Google analytics, a navigation bar and overhaul of the main navigation, and developed pro bono partnership with Cvent to provide seamless event registration and event analytics

Created, implemented and managed the public relations for 30,000-member national association. Highlights:* Coordinated the nationwide annual Food Allergy Awareness Week (FAAW) communications campaign, provided educational information to health professionals, schools, food manufacturers, and FAAN’s membership base through written advocacy materials.* Launched first food allergy podcast with more than 500 downloads in the first week.* Developed and presented training programs on key PR tactics for FAAN’s international alliance group, comprised of representatives from Australia, Canada, England, Germany, Italy, Japan, and the Netherlands.* Provided public relations counsel and secured sponsorship opportunities, including Disney Radio, for the Walk for Food Allergy: Moving Toward A Cure campaign in 18 cities reaching 4M people.* Managed the script writing and production for a back-to-school video news release reaching nearly 5M people.* Secured key media placements totaling more than 17M impressions in the Associated Press, Forbes Magazine, The New York Times, Newsweek Magazine, Nick Jr. Magazine, Reader’s Digest Magazine, Time, and The Wall Street Journal to raise awareness at a time when the CDC was reporting an 18 percent increase in food allergies in children compared to the previous 10 years.

Oversaw public relations for Religious Action Division and developed strategic communications plan. Highlights:* Developed and managed the communications campaign for the Earned Income Tax Credit, a tax and benefit initiative to reduce child poverty levels; produced materials for various audiences and instructed all CDF affiliates in promotional roll-out.* Coordinated speaker’s bureau and publicity tour for Marian Wright Edelman, president and founder of the CDF.* Spearheaded the promotion for CDF’s annual Congressional Scorecard Report, including a placement on MSNBC’s Meet the Press.* Oversaw the media relations efforts for the Religious Action Division, including developing a strategic communications plan for its annual Samuel DeWitt Proctor Institute for Child Advocacy Ministry.

Promoted from publicist (2001-2003) to publicize trade titles through media placements, partnerships and campaigns. Recruited and supervised a staff of three for the health division. Highlights: * Created partnerships and joint marketing efforts with leading prominent health advocates including Nancy Brinker, Founder of the Susan G. Komen Breast Cancer Foundation. * Created and launched publicity campaigns for clients including presidential nominee and former Governor Mitt Romney and General Michael DeLong. * Secured national TV bookings on CNN’s American Morning, C-SPAN, The Early Show, Hannity & Colmes, Hardball with Chris Matthews, FOX & Friends, Janet Parshall’s America, The NewsHour with Jim Lehrer, The O’Reilly Factor, Scarborough Country, The Situation Room with Wolf Blitzer, Speaking of Women’s Health, PEOPLE Magazine, The 700 Club, and The Today Show. * Successfully placed clients’ stories as features in the following: New York Post, USA TODAY, The Washington Post as well as more than 20 national magazines including, Better Homes & Gardens, Family Circle Magazine, Good Housekeeping Magazine, Newsweek Magazine, O, Oprah Magazine, and Redbook Magazine; secured nine-week listing on The New York Times Bestseller List.

* Managed publicity campaigns for hardcover, trade and mass market paperback titles.* Coordinated media tours for best-selling novelists David Baldacci and Robert Kiyosaki.