I’m an established writer and content manager with 15 years of experience helping brands tell meaningful stories. As a team member or partner, I thoroughly research topics, take time to understand and develop voice, and deliver copy that is SEO-optimized, objective-driven and pristinely polished. My work history in industries like CPG, tech, finance, healthcare and nonprofit has shown me that content that is at once strategic and purposeful, thoughtful, and driven by what makes us human sets the foundation for lasting success.
Lauren L. Barr Content, Llc
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Freelance Writer, OwnerLauren L. Barr Content, Llc Dec 2018 - PresentChicago, Illinois, United StatesFreelance content services including writing, editing and content planning for CPG, lifestyle and healthcare brands, nonprofits and small businesses.
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Content PlanningWeber Shandwick Aug 2017 - Dec 2018Chicago, IlBuilds content and media strategies across paid, earned and owned spaces to increase brand awareness and impact. Contextualizes audience insights and data to develop conclusions and implications that inform both new business planning and client campaigns. Uses analytics and performance metrics to modify approach and reach desired outcomes. -
Content StrategyWeber Shandwick Oct 2015 - Aug 2017Chicago, IlAssisted with content strategy development and execution for B2B and B2C campaigns. Partnered with paid and account teams to develop social media strategy and monthly content calendars for CPG clients. Worked with analytics teams to create and share performance reports.
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Content SpecialistWeber Shandwick Jun 2013 - Oct 2015Greater Chicago AreaDeveloped short- and long-form editorial for CPG and corporate clients. Led the creation of social media content calendars. Managed editorial processes for CPG accounts.
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WriterEdelman Apr 2011 - Jun 2013Chicago, IlWrote and edited articles, scripts, speeches, brochures, cookbooks, event materials, website copy and annual reports for a broad client portfolio. Collaborated with creative and account leaders on product launches and media strategy. Taught editorial courses. -
WriterDesign Bureau Magazine Sep 2010 - May 2011Greater Chicago AreaResearched and wrote front-of-book copy, including short, descriptive product blurbs. Conducted interviews for and composed articles, such as profiles and features. Fact-checked and proofed issues for flawless presentation prior to publication.
Lauren L. Barr Skills
Lauren L. Barr Education Details
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Photography -
Journalism -
New Trier
Frequently Asked Questions about Lauren L. Barr
What company does Lauren L. Barr work for?
Lauren L. Barr works for Lauren L. Barr Content, Llc
What is Lauren L. Barr's role at the current company?
Lauren L. Barr's current role is Owner, Freelance Writer at Lauren L. Barr Content.
What schools did Lauren L. Barr attend?
Lauren L. Barr attended Washington University In St. Louis, Depaul University, New Trier, University Of Cambridge.
What skills is Lauren L. Barr known for?
Lauren L. Barr has skills like Editorial, Content Development, Strategic Planning, Competitive Analysis, Content Strategy, Social Media Optimization.
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