Lauren L. Email & Phone Number

Durham, Nc, Us

New York, Ny, Us

• Executive producer for over 500+ events with guest lists ranging from 30 attendees to large scales meetings of over 20,000 attendees with event budgets ranging from $10K-$1.5 million.• Experience in full client cycle from cold call selling, initial client discovery calls, negotiation, and contracting, creative including original designs and concepts, pitch presentations, onsite production, post-event reporting, account management, and retainment strategy.• Responsible for establishing and analyzing KPI’s in various areas including revenue management, attendee satisfaction, marketing, and social media. • Directed teams ranging in size from 5-150 including prepping all event materials, assigning individual responsibilities, and ensuring deadlines are met. • Established an extensive list of qualified vendors and purveyors from coast to coast including fabricators, builders, floral designers, print houses, tenting, trucking, sound and av technology, media, photographers, experiential services, and more. • Developed relationships with Chicago for-profit and non for profit organizations representing over 100 different industries including Crain’s Chicago Business, McDonald's Corporation, Afflac, Discover, Bank of America, GoGo, Kirkland & Ellis LLP, Ulta, CBRE, Ounce of Prevention, Wintrust, Baker Tilly, Lasalle Network, RSM, Wish Upon A Wedding, Choose Chicago

87 room all-suite hotel on a 5-acre campus in Santa Barbara, CA• Onsite Executive transition team to transform hotel from boutique to Marriott Tribute Collection, The Steward, responsible for managing IT and Wifi conversion, sales and opening strategy, AOP and branding. • Established local partnerships with vendors and purveyors, including custom canned cocktails, spirits, wine, aprons, employee uniforms, coffee, custom bar carts, and activation partners to enhance the guest experience. • Developed operational and communication plans to execute a $2.1 million dollar, 108-room buyout for a TV production group. Negotiated a $90K / 312-night extension contract with an overall increase of $30 per night from the original contract by developing strong relationships with key decision-makers. • Managed 250 independent and OTA booking relocations, saving the hotel over $110,000 in anticipated relocation costs.• Created standard operating procedures (SOPs) and training material for the onsite team of 10 to assist with group bookings, buyouts, extension, and food and beverage needs for events

Santa Barbara, Ca, Us

• Designed new event model for individual and corporate sponsorships, leading to a 29.5% increase in overall event revenue from 2020. • Secured a $10,000 donation through targeted networking and used it to create an overall event-matching campaign that earned an additional $26,628 for the organization.• Grew the overall sponsorship audience by 50% by creating dynamic social media and email campaigns (28,000K), creating a re-engagement strategy for non-returning sponsors, and developing print and social advertising campaigns. • Devised a 2022 Brand Partnership Campaign and secured partnerships with a national account, REI-for an interactive installation within their Santa Barbara location and secured additional financial and in-kind funding support for future event activations. • Spearheaded new development of brand partnership initiatives including Cocktails for Charity partnership with ACME Hospitality, Santa Barbara Chamber of Commerce, Topa Topa Brewing (beverage), and other key stakeholders within the community.

Chicago, Il, Us

Premier Food and Wine festival featuring a week of unique themed events, seminars,educational programming, and VIP stage demonstrations• Oversaw portfolio of major pavilion festival sponsors (over $1 MILLION in signed contracts) including managing client communication, onsite activations, client liaison for departments, and creating a deliverable schedule • Solicited/prospected sponsorships including developing an internal documenting system for tracking leads resulting in increased potential new partnership introductions • Built contracts, and managed all edits and negotiations while working with the legal department • Created marketing collateral and managed edits: Pitch Decks, Prospecting Emails, Post Event Reporting Brochure, and Website Design. • Talent and Speaker / VIP management- manage all logistics from recommendations,contracting, transportation logistics, and main point of contact• Rolled out a concise communication plan to streamline comms of over 600 talent, chefs,managers, speakers, and Celebrity VIP guests.• Created database management system combining 13 years of information for theassociation to act as CRM• Managed all transportation logistics including international, domestic and ground travel aswell as hotel room block contracts and booking• Liaison for sponsors deliverables from sales outreach, contract negotiation, execution onsiteand post reporting• Evaluated, developed and adhered to event budgets including invoicing, payments, andreconciling of financial reports• Researched and assisted in new ideation for events to revamp 2020 programmingincluding online virtual events, small scale boutique events and sponsor activations

The Ounce of Prevention supports high-quality early learning education to give childrenin poverty the best chance for success in school and in life• Assisted team with all strategic planning, design, and execution of Annual Luncheon, 850attendees, 1.3 Million in funds raised for early childhood education• Scheduled all staff volunteer training and executed training plan, manuals, and all eventpaperwork• Copy Editor for run of show, reviewed all speaker remarks and assisted onsite with speakermanagement• Liaised between audience development, marketing and donor relations on outreach effortsfor target channels for potential attendees, partners, and sponsors• Managed executive communication from President to high-level donors and coordinatedresponses to aide in rsvp management and placement of tables for floor plan.

During my time as the Director of Venue Sales and Event Operations, I managed 20,000 sqft of venue, meeting, private dining, and event space in the near west side including a full catering kitchen, greenhouse space, and rooftop access. I was responsible for:• Implemented Standard Operating Procedure manual from client intake, pre andpost-management and day of activities in building to streamline events• Fielded over 850+ Leads for various events and interfaced with all prospective clients,vendors, and guests creating a memorable experience• Created forecasting sales plan along with outreach strategy for business development• Closed over $300,000 worth of celebrity VIP business for the parent company, ParamountGroup• Assisted marketing team with social media strategy, updates for website and branding• Executed logistics with catering team including BEOs• Executed floor plans, security and crisis plans and load in instructions for clients and vendors• Managed building maintenance to improve operational efficiency, consulted with soundengineers and other third-party vendors• Created vendor teams to produce events and was point of contact on all productionmatters including catering (BEO) timeline creation, set up /breakdown and AV/Technologymanagement

Chicago, Illinois, Us

Crain's Academy : Professional development education and leadership programmingevent series for new hires to senior leaders to C-Suite• Lead producer on all Crain's Academy programming responsible for budget forecasting,event logistics, speaker management including recruiting and pre/post-communication.• Provided AV/Tech assistance onsite for speakers and program facilitators• Implemented reporting system to collect and analyze data not previously reviewed to helpincrease engagement and attendee revenue for all events• Responsible for maintaining/copy editing for website• Lead print/email promo and marketing campaigns for all Crain's new/custom events.Including 250K email campaigns and 10K mailers, increasing open rate to a consistent 22%• Negotiated contracts for catering (Saved department 15% on executing multi-year/multi-session catering contract), venue selection, AV/ Tech, and sourced materials for itemsneeded in sessions.• Improved post-event surveys to measure programming, satisfaction, and futureengagement

Event House; a weekly newsletter with curated events for business owners/founders and associates in the wedding and event industry. • Responsible for soliciting brands for marketing opportunities and future events to be included in the newsletters and provide any discounts or other value adds for readership) • Secured promotional partnerships with social and hospitality brands• Improved email Click-through rates by 18% through A/B Testing over a 3 month period• 1500+ Subscribers• 62% email Open rate / 30% Click-through rate• Conducted post event surveys to aid in curation of events Generate weekly newsletter with curated events• Solicit brands for marketing opportunities and future events • Secured promotional partnerships with social and hospitality brands• Improved email Click-through rates by 18% through A/B Testing over a 3 month period• 500+ Subscribers• 62% email Open rate / 30% Click-through rate• Created Event House exclusive educational event to promote new portfolio platform, PartySlate, over 80 attendees and 65+ new sign ups post event.

• Executive producer for over 500+ events with guest lists ranging from 30 attendees to large scales meetings of over 20,000 attendees with event budgets ranging from $10K-$1.5 million.• Experience in full client cycle from cold call selling, initial client discovery calls, negotiation, and contracting, creative including original designs and concepts, pitch presentations, onsite production, post-event reporting, account management, and retainment strategy.• Responsible for establishing and analyzing KPI’s in various areas including revenue management, attendee satisfaction, marketing, and social media. • Directed teams ranging in size from 5-150 including prepping all event materials, assigning individual responsibilities, and ensuring deadlines are met. • Established an extensive list of qualified vendors and purveyors from coast to coast including fabricators, builders, floral designers, print houses, tenting, trucking, sound and av technology, media, photographers, experiential services, and more. • Developed relationships with Chicago for-profit and non for profit organizations representing over 100 different industries including Crain’s Chicago Business, McDonald's Corporation, Afflac, Discover, Bank of America, GoGo, Kirkland & Ellis LLP, Ulta, CBRE, Ounce of Prevention, Wintrust, Baker Tilly, Lasalle Network, RSM, Wish Upon A Wedding, Choose Chicago

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