👋 I'm a 15-year serial startup marketer currently leading brand marketing at Industrious overseeing content, creative, and member engagement.✨ From 2022-2024, I ran my own business as a fractional CMO, advisor, and consultant for consumer brands (DTC, Marketplace, Subscription), collaborating with early stage (Seed, Series A) founders. In this role, I leverage my extensive skillset as a startup operator and marketing leader encompassing brand, growth, and product marketing. 📈 First marketing hire at Tovala (YC, 16’ - FoodTech) (DTC/Subscription/Hardware) grew to $120M+ ARR, 100% YOY multi-year growth. I led a 15-person brand marketing team overseeing brand, product marketing, comms (PR, partnerships, influencer, social), creative (design/copy), and lifecycle/CRM (retention).🏠I live in Chicago, IL with my husband, son, and very spoiled dog. Expertise:Go-To-Market Strategy, Brand Strategy, Positioning and Messaging, Growth, Product Marketing, Communications, PR, Partnerships, Content Marketing, Creative Direction, Customer Lifecycle/Retention, Campaign Development (TV, Direct Mail, Digital, Influencer), Hiring, Coaching and Team Leadership.
Listed skills include Email Marketing, Social Media Marketing, Digital Marketing, Social Media, and 31 others.