Lauren Lillehaug Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Led cross-functional team to define social media program strategy, operations andgovernance to effectively scale program across Health Care Business Group• Led operating committee focused on competitive & customer intelligence with an emphasison insights from digital mediums• Responsible for program level measurement and long-term program roadmap• Strategized and operationalized standards for replication across other 3M business groups• Educated, consulted and partnered with stakeholders across business group• Managed business group relationships with external social network and social listeningpartners

Greater Minneapolis-St. Paul Area

• Rolled out platform and onboarded users enterprise-wide onto new global social relationshipand analytics tool, Spredfast• Defined and applied tool architecture configuration (roles/permission level/business andregion structure, etc.) and measurement standards for tool use• Contributed to creation of social media policy and governance-related projects• Trained, consulted and partnered with stakeholders across the enterprise on best practicesand use cases for maximizing the use of enterprise tools

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

Greater Minneapolis-St. Paul Area

• Authored and disseminated digital governance standards to 80K+ employees• Created and delivered high-impact global social media training programs to educate allemployees on the opportunities and risks within social media• Defined governance strategy for enterprise social media tools• Provided strategic consulting, community management, content curation, listening, paidpromotion strategy and integrated reporting services to help support business goals resultingin 560% channel growth in first nine months• Coached and advised senior leaders on their social media presence• Partnered with cross-functional teams to develop and execute measurable, integratedcommunications strategies and campaigns

Greater Minneapolis-St. Paul Area

• Managed daily web editorial updates on AAN.com and Patients.AAN.com• Led daily web design, editing, desktop and mobile strategy, UX strategy, QA• Led planning, vendor selection process, UX strategy, design, content migration, QA of newdesktop and mobile site• Led redesign of UX-focused, responsive email templates• Responsible for development and implementation of all mass email marketing campaignsand analytics• Responsible for strategy and execution of 45 social media accounts

+ Managed content creation, posting and analytics of 30+ social media channels+ Standardized AAN reporting activities for email, social, and web+ Managed placement of AAN’s print and digital advertisements for all AAN publications+ Collaborated in the development of marketing plans + Executed email campaigns

Grand Forks, North Dakota Area

+ Angel venture fund specializing in startups in the upper midwest+ Aided in due diligence process and created due diligence reports+ Served on screening committee and contributed to deal flow process

Grand Forks, North Dakota Area

Grand Forks, North Dakota Area

+ Designed, wrote, and collected content for a monthly electronic newsletter+ Assisted with Market Research on dance schools around the region+ Assisted in coordination of event promotion including poster distribution and marketingstrategies+ Assisted with class promotion developing marketing campaigns and materials to promoteclasses and camps as well as program branding+ Assisted with company promotion and awareness and branding for the ND Ballet Company+ Assisted in coordination of annual photo shoot and company calendar design+ Assisted in the development of the annual fall class marketing campaigns & summer programs

Grand Forks, North Dakota Area

+ Jazz, Tap, and Ballet instructor for dance students ages 6-14

Grand Forks, North Dakota Area

Bba, Marketing

Ba, French

Education record