Lauren Johnston Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca

Santa Monica, California, Us

Mountain View, Ca, Us

_Built global brand and product marketing team to meet high priority emerging reputational headwinds with regards to content safety, including AI/Generative AI and topics like misinformation, hate and harassment, violent extremism, ads safety, and child sexual abuse material (CSAM)_Developed and implemented research-based narrative across channels, uniting global and cross-company teams behind a positioning of “Providing access to trustworthy information and content”_Launched Google’s first Transparency Center (transparency.google) in 49 markets and 35 languages; led vision, content, design, and global partner alignment. Site met user need to make Google’s policy development and enforcement easy to understand; Also a key metric for meeting Day 1 requirements of the EU Digital Services Act_Led product marketing for Google’s Counter Abuse Technology division, including CSAM products, account safety signals, content safety classifiers, and content flagging, reporting, appeals, APIs, and partnerships

Mountain View, Ca, Us

_Built Google’s first Policy Brand Marketing team to focus on Google’s reputation with policymakers and legislators (KOFs), shaping the perception that Google is a helpful, trustworthy and responsible company _Consolidated cross-marketing workstreams to create a singular center of policy marketing excellence_Defined a communication framework for company to use in defense of a critical and confidential business priority_Led and oversaw large strategic initiatives, including a $XXM brand campaign, a grass-roots legislative campaign, vision for publicpolicy.google, nationwide events and social media strategy, and audience insights programs_Sought opportunity to build new team at an important time in the company's development

Mountain View, Ca, Us

_Created Google’s first Brand Management and Design team to build a world-class function to protect and propel the Google brand through actively managing use of our brand identity elements_Led all name and domain creation and 3rd party brand use for Google; collaborated across Google to ensure a clear and trustworthy brand expression across thousands of touchpoints; oversaw creation of a central Brand Standards site_Developed and implemented first-ever company-wide brand architecture framework on request from CEO and CMO _Forged marketing partnership with UX design to create and implement Google Material, Google’s unique color system_Led high priority, complex projects that defined branding for key initiatives, including the merging of Google + Nest and Google + Fitbit, and creating the Google Health vision and brand (health.google)_Developed trusted executive relationships across Google to build trust in the team and earn a critical role in making difficult decisions; developed Brand Management agency relationships and managed partner roster

Mountain View, Ca, Us

Key projects include:_Conducted brand analysis and developed positioning, brand architecture, and identity for Alphabet launch _Led brand, product, and user experience marketing for the Google Store (store.google.com), winner of 2015 Webby Award; Incubated vision, pitched concept and partnered with engineering, product management, and PA marketing _Crafted Google’s early Sustainability narrative

El Segundo, California, Us

_Grew Angry Birds business, creating globally localized strategies and expanding line architecture to triple SKU count _Led development of new Kids Games strategy, focusing on fewer, better games to optimize marketing resources_Led advertising campaign development, including strategy and script development for new kids games (since retired)_Guided content and design for all packaging and communications for key product launches across portfolio

El Segundo, California, Us

_Advised Games team on brand development and portfolio optimization; Joined marketing team to implement recommendations_Built business case for new Hot Wheels opportunity; Advised VP and team in developing global execution plan_Diagnosed key issues for Mattel and Fisher-Price licensing programs after building first- ever licensing database

El Segundo, California, Us

New York, Us

Collaborated with global, cross-functional team to deliver on brand strategy program for $16.6B Thomson Reuters merger, from pitch through positioning, visual and verbal systems, brand architecture and new product launches.Led global brand positioning and identity projects for clients like John Deere, McDonalds, Blue Cross Blue Shield.Created portfolio optimization scenarios for Kmart to replace the $400M Martha Stewart Everyday brand.Designed global $40M+ end-to-end launch plan and customer engagement strategy for new financial product.Selected as first Consultant-level lead and mentor for 11-person intern team in re-branding for a non-profit client; Appointed to organization’s Board of Directors as a result of relationship built with client CEO.Designed global $40M+ end-to-end launch plan and customer engagement strategy for new financial product.Created portfolio optimization scenarios for Kmart to replace the $400M Martha Stewart Everyday brand.

Mba, Finance, Strategic Management, Managerial And Organizational Behavior

Bachelor Of Arts - Ba

Ba, Major In Public Policy Studies; Minor In English Literature