Lauren Lofrisco

Lauren Lofrisco Email and Phone Number

Marketing and Brand Strategy @ Comcast Business
Westport, CT, US
Lauren Lofrisco's Location
Westport, Connecticut, United States, United States
About Lauren Lofrisco

Open to work. I hope we can connect to explore how we can help one another. With a proven track record of successfully solving for a wide range of account development, consultative sales and marketing challenges, I am a resilient leader driven to influence brand impact and company performance. I am an experienced "player and a coach" working with accounts to collaborate and achieve growth goals weathering diverse and competitive market conditions. As an experienced communicator, I am skilled at building alignment across the organization driving additional support behind sales and marketing that elevate the brand impact and drive customer engagement. What makes me unique: I bring a blend of curiosity, positive energy and a sense of humor along with creative chops, entrepreneurial heart and interpersonal skills. I believe in the power of communication, common sense, continuous learning, coaching and empowerment to build a team with a customer-focused culture enabling diverse talents to thrive.Client Partner, Client Success, Partnership Development, Account Management, Sales Leadership, Event Management, Partner Marketing, Customer Activations, Marketing Leadership, Brand Management, Integrated Marketing, Sales Performance, Marketing Communications

Lauren Lofrisco's Current Company Details
Comcast Business

Comcast Business

View
Marketing and Brand Strategy
Westport, CT, US
Employees:
8993
Lauren Lofrisco Work Experience Details
  • Comcast Business
    Marketing And Brand Strategy
    Comcast Business
    Westport, Ct, Us
  • Comcast Business
    Brand Champion
    Comcast Business Apr 2022 - Jun 2024
    Philadelphia, Pa, Us
    Develop integrated brand strategies and marketing deliverables to evolve the company's leadership position in the technology solutions market. Creative problem-solving, effective collaboration, and clear communication working cross-functionally with key stakeholders and agency partners. Program lead for the 2024 PLAYERS Championship marquee golf sponsorship and client hosting programs. Brand activation: customer education forum, executive hospitality program development, event planning, contracts, project management, onsite logistics, guest travel, communications and budget.
  • Adedge Digital Marketing
    Executive Director Of Client Success And Partner Development
    Adedge Digital Marketing Nov 2017 - Apr 2022
    Westport, Connecticut, Us
    Transformational business partner and brand champion with a wide range of experience assessing market trends and guiding accounts to uncover and activate growth opportunities by designing sales and marketing plans.
  • Indemand
    Head Of Account Development And Partner Marketing
    Indemand Feb 2010 - Nov 2017
    New York, Ny, Us
    Forged powerful partner collaborations from onboarding new business to developing growth within existing accounts and overall proactive key account management to influence business outcomes. Directed a data-driven client engagement strategy incorporating research, sales metrics, and success benchmarking that enabled our partners to apply best practices to push performance improvement. Represented company's diverse portfolio of premium content and B2B video technology services at trade industry and consumer events working with over 200+ North American enterprise and mid-market customers to enable growth of digital video services to 60MM+ homes. Led content licensing sales and partner marketing to increase consumer demand and product usage resulting in greater revenues for premium sports and entertainment services (entertainment networks, film studios, NBA, MLB, NHL, MLS, WWE, UFC, Boxing).
  • Time Warner Cable
    Group Vice President Of Marketing
    Time Warner Cable 2005 - 2009
    Stamford, Ct, Us
    Developed and inspired a growth-focused team of 35 plus agency partners to establish the brand strategy inclusive of advertising, customer acquisition, and product promotions. Managed the integrated marketing and brand activations for consumer telecommunications subscription services (broadband, digital video and phone). Developed and executed national lead generation campaigns, customer engagement marketing, and new product launches to claim market share and achieve revenue and customer growth goals. Extensive experience curating sales and marketing alliances with partners.
  • Road Runner High Speed Online
    Vice President, Marketing
    Road Runner High Speed Online 1999 - 2005
    Promoted from national account director. Developed a versatile and skilled team to effectively maximize resources to differentiate the brand, evolve the go-to-market strategies, and execute campaigns to acquire and retain customers in a competitive broadband subscription service marketplace.

Lauren Lofrisco Skills

Strategic Partnerships Advertising Integrated Marketing Digital Media Marketing Product Marketing Marketing Strategy Digital Strategy Marketing Communications Account Management Television Brand Management Direct Marketing Leadership Brand Development Advertising Sales Public Relations Product Management E Commerce Market Planning Competitive Analysis B2b Online Marketing Sales Management Video Mobile Marketing Creative Direction Marketing Management Multi Channel Marketing Social Media Business Development Corporate Communications Event Planning Customer Relationship Management Customer Acquisition Management Client Development Talent Management Collaborative Problem Solving Strategic Partner Relationship Management Negotiation Digital Marketing Strategy

Lauren Lofrisco Education Details

  • University Of Pittsburgh
    University Of Pittsburgh
    Communications And Business
  • Harvard Business School Executive Education
    Harvard Business School Executive Education

Frequently Asked Questions about Lauren Lofrisco

What company does Lauren Lofrisco work for?

Lauren Lofrisco works for Comcast Business

What is Lauren Lofrisco's role at the current company?

Lauren Lofrisco's current role is Marketing and Brand Strategy.

What is Lauren Lofrisco's email address?

Lauren Lofrisco's email address is ll****@****ail.com

What is Lauren Lofrisco's direct phone number?

Lauren Lofrisco's direct phone number is +164663*****

What schools did Lauren Lofrisco attend?

Lauren Lofrisco attended University Of Pittsburgh, Harvard Business School Executive Education.

What skills is Lauren Lofrisco known for?

Lauren Lofrisco has skills like Strategic Partnerships, Advertising, Integrated Marketing, Digital Media, Marketing, Product Marketing, Marketing Strategy, Digital Strategy, Marketing Communications, Account Management, Television, Brand Management.

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