Lauren K. Email & Phone Number

Irvine, California, United States

- Manage product strategy and lead large scale initiatives to acheive an optimal digital eCommerce experience personalized to meet and delight our customers throughout their iHerb shopping journey. - Define product vision and manage E2E product development lifecycle from discovery & scope definition through launch and operationalization of experiences and features.- Partner with cross-functional teams & leadership to define strategic roadmap, prioritize initiatives, and deliver high-impact experiences & features for our customers- Collaborate with stakeholders, UX designers, Data Science, Marketing and technical teams to explore patterns and trends, identify new opportunities, and implement solutions for optimal user experience- Work closely with engineering & data science teams to drive day-to-day execution against OKRs- Prioritize and document product requirements, user stories and designs for featureenhancements for existing and new application modules while considering the needs ofcustomers, competitive market offerings and our overall company strategy- Act as the primary owner of relationships with peer domain teams for inbound/outbounddependencies, between product/platform/service partners, and between stakeholders andengineering teams- Hire, manage and mentor Product Managers in business platform domains

Irvine, California, United States

Irvine, California, United States

San Diego, California Area

• Manage client relations, RFPs, negotiations, pre-planning, & post-campaign support forall West Coast territory accounts to exceed quotas & client expectations.• Lead & budget 50+ simultaneous projects involving complex process streams &cross-functional collaboration to meet project deliverables & ensure optimal ROI levels.• Work with product managers and key stakeholders during various project stages tomanage/improve complex process streams and meet project deliverables.• Analyze datasets to identify KPIs (e.g. GMROI, RPR, LTV:CAC, Incremental Sales, &Customer Acquisition). Develop and implement programs based on these metrics.• Developed account plans & referral campaigns in 2017 that resulted in 17% increase insales revenue YOY, 23% growth in new account acquisitions YOY, and 72% RPR.• Utilize expertise to identify opportunities for driving greater impact through leveragingoperations, process, and communication avenues.• Build and maintain excellent rapport with clients while proactively identifying andresolving potential issues.

Huntington Beach, Ca

• Planned, led, coordinated and launched 15+ projects simultaneously for a growingclient base of 600+ accounts & developed impactful programs by pinpointing & targeting KPIs to meet revenue growth & optimal ROI levels.• Worked collaboratively with clients and key department heads during various project stages including requirement gathering, process flow creation, identifying dependencies, leading design meetings, etc.• Worked with key stakeholders throughout RFP process to develop effective campaigns & secure sales opportunities.• Liaised with all internal & external departments to meet project deliverables & manage project expenses as budgeted while meeting service level commitments.• Developed new product ideas and strategically plan annual product launches.• Designed and certified company catalogs, product packaging, sell sheets, etc.• Communicated with clients regarding project details and timelines, utilizing expertise to identify and secure upsell opportunities.• Coordinated and attended tradeshows and gave in-person product presentations.• Managed & developed team of 3 direct report Project Coordinators. Mentored 2 into Project Manager roles.

Costa Mesa, Ca

• Managed project budgets & production schedules to meet project deliverables.• Supported project managers during various project stages including requirementgathering, process flow creation, budgeting, and production timelines.• Interacted with customers to communicate project timelines and identify/resolvepotential issues.• Led creative approval process between clients, creative teams, and production teams.• Educated clients on products & developments while pinpointing upsell opportunities.• Increased sales by 271% and client base by 300%. • Provided excellent customer service to high priority clients. • Actively involved in designing OrigAudio‘s 2015 Product Catalog.

Los Angeles, Ca

- Supported new business projects and developed marketing strategies with airline management teams to achieve new brand objectives and facilitate positive brand exposure.- Created presentations for marketing strategy proposals and follow-up reports after project launches.- Coordinated and managed promotional events.- Implemented new programs for Qantas Airlines to improve Business and First Class customer experience, which led to a 155% increase of positive ratings.-Build rapport and develop professional relationships with partner airlines’ First Class and VIP members to ensure positive brand representation for respective partner airlines (including British Airways, Qantas Airways, Cathay Pacific, Japan Airlines, etc.)

- Planned and executed events and promotional programs for reLAX lounge at LAX Tom Bradley International Terminal- Partnered with multiple airlines to plan Travel Agency Promotional Event hosted at reLAX lounge, which resulted in the attendance of 50+ travel agency representatives and facilitated networking opportunities between international airlines and travel agencies- Increased media exposure for lounge, contributing to reLAX lounge being awarded the 2013 Priority Pass Lounge of the Year Highly Commended Award, and increased customer traffic by 50% within two months- Communicated effectively with managers of international airlines at LAX International Terminal to promote the reLAX lounge and increase customer traffic by using a variety of marketing strategies (i.e. special discount/services offers, promotional events, vouchers, etc.)

La Jolla, Ca

- Defined organizations’s mission statement, goals and objectives- Drove marketing strategies and partnered with university associations to expand new member acquisition by 250% within first quarter of organization's launch- Led weekly leadership meetings to align team on action items, budget health, and upcoming intiatives- Created quarterly reports to present growth metrics, budgets, success metrics for past releases, as well as roadmaps and key initiatives for following quarter

La Jolla, Ca

-Managed an Outreach team of 6 members and utilized strong leadership skills to produce effective results -Facilitated organized communication amongst all team members during weekly meetings when discussing event planning strategies, fundraising ideas, and promotional strategies for club -Developed and maintained relationships with each of the 6 members and met with them individually on a bi-weekly basis to keep them accountable to their duties, gather ideas and input, and ensure effective communication one-on-one communication- Attended monthly regional KCM leadership meetings, consisting of other affiliated UC campuses, to discuss individual campus' progress, concerns, issues, and to provide support and suggestions for improvement.- Worked collaboratively with fellow leaders and planned several successful fund-raising events and strategies -Organized biweekly on-campus bake sales/BBQ’s and raised over $2,200 for the club. -Participated in planning the annual KCM Fall Sports Festival and the annual Softball tournament with other affiliated UC campuses. -Worked collaboratively with fellow Outreach team members to plan the KCM Missions Presentation Night as the main fundraising event for the 2011 KCM Missions Team to Uganda, resulting in donations amounting over $3,500.