Birthsmarter provides practical wisdom and guidance to the next generation of families through pregnancy and parenting classes, support groups, and curated resources. We’re here to cultivate confidence through our game-changing, inclusive, and affordable education and support. Built on the idea that when we know better, we do better – we believe childbirth and parenting can be catalysts for individual and systemic change.

Strategic Growth Marketing expert with a decades worth of experience, primarily with startups in the Health and Wellness industry. Collaborating with brands to create effective, full scope marketing plans for expansion and sustainability. Working to ensure all efforts drive towards achieving customer acquisition, increased traffic to the brand site and social media channels, and ultimately sustainable long term growth.Specialties include: full spectrum marketing, lead generation, customer experience development, email automation, budgeting, partnerships and community engagement, paid advertising, analytics, social media.Recent Clients:- Rent-a-Romper- sweatconnected- Erica Sara Designs

Podcast producer: responsible for overseeing all production aspects for episodes of a podcast series— research, booking guests, editing, show notes and publishing.Social media: develop social media assets surrounding podcasts episodes and guests.

Responsible for day-to-day promotion of all Digiday events and awards, including planning, execution and reporting. Developed and optimized marketing strategies to grow revenue associated with Digiday events and awards. Managed Digiday communications across web, email, display and social media. Increased CTR of daily newsletter, on-site ads and emails. Optimized performance of Digiday digital channels including email, search, display and social media

Developed initiatives to raise brand awareness, support store locations and drive sales in new and existing markets. Collaborated with fitness studio managers and instructors to identify brand ambassadors and top influencers. Achieved largest store-opening sales in company history through events supporting Madison Avenue opening. Planned and executed monthly and quarterly selling events with like-minded brands and fitness studios. Supported store managers by developing community retention plans on a monthly and quarterly basis. Trained and supported community marketing managers in new regions (San Francisco, Newport Beach, Los Angeles, Palo Alto).

Managed a staff of 13 employees and 40 independent contractors while overseeing day-to-day operations of a fitness company with three locations in the New York City area. Managed relationships with clients, vendors and corporate partners as well as all back-office functions including bookkeeping, budgeting, payroll, taxes, equipment sourcing/purchasing, human resources, marketing and social media management. Oversaw brand management including design of apparel, marketing materials, digital presence and aesthetics of physical locations. Developed fitness curriculum and instructed group fitness classes at two New York City locations

Assisted with the management of the US foreign national and expatriate population for one of the largest multinational banking corporations. Coordinated with international HR and payroll to administer assignment policies and determine taxation of equity/deferred compensation. Conveyed the complexities of US tax regulations to clients in the Asian, European and South American regions