I clear the path and secure the necessary resources for the world's best team to deliver the world's best socks to the world's best customers.

Core responsibility to oversee sales and marketing initiatives for the business in the direct to consumer/e-commerce space. Executed product launches, promotions, and electronic communications while working collaboratively on operations and logistics planning to support sales success.

Worked across marketing, and with respective teams in Japan and Latin America, to strengthen Bridgestone’s positioning of key sports partnerships within traditional communications assets and earned print/online media channels, as well as content and message development, media relations, digital/social media alignment, crisis/issues management, thought leadership and internal communications. Key focal point for communications regarding Bridgestone’s PGA sponsorship, and most notably the company’s program at the World Golf Championship (WGC) Bridgestone Invitational each year at the Firestone Country Club. Additionally, worked with international PR team to establish broad and global program elements and content for communications around the company’s TOP worldwide Olympic partnership.

Managed all digital properties including webpage, social media presence, advertising spend/creative execution and email marketing campaigns. Executed plan for strategic growth of Facebook following taking page from less than 3,000 likes to more than 175,000. Established significant growth in Twitter fans during same period and launched Bridgestone Golf's brand presence on Instagram. Oversaw revitalization of bridgestonegolf.com in 2014 focusing on mobile optimization through responsive design. Managed special event activation including the annual PGA Merchandise Show, WGC- Bridgestone Invitational and Cadillac Innovation Golf Clinic participation.Marketing and Accessories Coordinator (July 2011 - September 2012) Product category manager for company's golf accessories business (headwear, gloves and golf bags) including strategic planning, product design, vendor relations and merchandising; Revised social media strategy resulting in 841% growth in Facebook fans in under 4 months.Marketing Coordinator (April 2011 - July 2011)Coordinated activities related to company's signature Ball Fitting Challenge program including managing the scheduling and promotional activity for more than 3,000 annual events nationwide.

Managed 3-person team focused on donor cultivation and solicitation for leadership-level gifts to the Annual Fund; responsible for meeting individual and team goals regarding budget, donor visits and funds raised.Wake Forest Fellow - Reunion Programs (July 2009 - July 2010)Created and implemented first Student Giving Campaign in school's history; advised campaign committees, coordinated events and educated students on the importance of philanthropic institutional support. Assisted in fundraising for the Wake Forest annual fund including communication strategy and soliciting and managing donor relationships.

Cause-Branding Intern, The Richards Group, Dallas, TX (May 2008 - August 2008)Public relations support for fine arts clients in the Dallas, TX area including museums, educational/instructional institutions and fine arts performance centers.Public Relations Intern, The Center for Community Preservation and Planning, Newton Co., GA (May 2007 - August 2007)Community planning and preservation organization in Newton County, GA. Acted as public relations specialist; executed grant writing and research; designed communication plan for The Center and public involvement plans for large-scale community planning projects.Intern, The Arts Association in Newton County (September 2004 - August 2005)Emphasis on grant writing and fundraising; coordinated various fine arts events including interacting with patrons, venue staff and performers.