Marketing And Public Relations Specialist
CurrentDeveloping Marketing Strategies to promote Acer's products, creating event's to showcase latest ranges and driving digital campaigns to promote awareness. Supporting Account Manager with planning, organising events, sponsorship opportunities, advertising, public relations and research.• Preparing and delivering marketing plans within key objectives-Dealing with Key Alliance funds (Microsoft & Intel)• Working and briefing in creative agency to produce materials of visual impact and within brand guidelines• Involving Business and Product managers with key focus for each activity of the campaign, and reporting results once completed• Managing Acer UK’s Social Media Platforms and generating content, competitions, following Global plans and executing marketing campaigns across Twitter, Facebook, Instagram, YouTube• Sourcing advertising opportunities and placing adverts in the press, • Managing PR internally and working closely with our PR agency that deals with Coverage. Press releases, Events and Press House tours-work closely with publications• Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters • Liaising with events coordinators to maximise visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate• Managing all Etail/Online Accounts for Acer UK, servicing them with Content/Assets/Marketing Plans and all Online execution of new or aged products• Dealing with all Customer queries across all Social Media accounts and sending all urgent questions to Service Team• Managing a Assets portal where all our product content gets uploaded working closely with partners to execute this and getting all our accounts involved in utilising this service• Reporting monthly to Marketing Manager with POE across all Marketing Plans, execution, successes and learning solutions