Lauren Markofsky Email & Phone Number

Pearl River, Ny, Us

Espoo, Uusimaa, Fi

o Member of the regional leadership team, creating a performance culture to enable customer success and support the technological and market shift towards sustainable stewardshipo Concentrated on the mining industry, charged with supporting the definition of a local integration and growth strategy, followed by aligning all marketing and branding activities towards ito Responsible for annual and strategic marketing planning and budget management, as well as leading a small team of professionals who implement our plan across 13 countries in three languages

Espoo, Uusimaa, Fi

o Management of all global content in support of aftermarket products and services for mining and aggregates industrieso Deep collaboration with business lines and regional market partners to ensure that communication plans are in place and implemented to support strategic growth areaso End-to-end marketing management, from conception to planning through to execution across many mediums and geographies

Montreal, Qc, Ca

o Business lead on cross-functional project to Synchronize Customer Communicationso Marketing campaign management for strategic initiativeso Responsible for the Voice of the Customer program - gathering feedback and generating insight for the organizationo Lead content creation for CEO, CMO & Sales presentations as well as visual elements for speaking engagements, governmental meetings, business development and events

Montreal, Qc, Ca

o Communicates key messages to internal and external stakeholders through the design and creation of website banners and associated contento Responsible for day-to-day updates on multiple web platforms, including the publication of press releases and financial resultso Actively participates in the planning and implementation phases for meaningful and dynamic content development

Montreal, Quebec, Ca

o Selected, implemented and supported Sugar CRM systemo Created and adapted messaging and material for prospecting and client developmento Managed all non-traditional media (website, online advertising, social networking and e-blasts)o Established standards of procedure for data and document management

Hamburg, De

o Participated in the development of promotional, trade and media activities for the Nivea, Eucerin and Elastoplast brandso Briefed, managed and coordinated outside agencies on numerous projects and initiatives (design, public relations, web development, media, creative)o Managed three brand websites and related web promotions including newsletters, contests, couponing, and search engine marketingo Analyzed consumer, market, brand and customer information to extract insights aimed at building business opportunitieso Assisted in on-going business development and other ad-hoc marketing projects

Montreal, Qc, Ca

Internship (co-op work term) at the Institute for Co-operative Education.o Coordinated marketing initiatives, including the design and text for print materialso Participated in the conception, planning and organization of the annual awards dinner for employers, in addition to student orientation events

Pointe-Claire, Quebec, Ca

o Created reporting procedures, and analyzed sales results to identify suppliers for sales promotions, including incentive programso Coordinated all training and related logistics for a sales staff of 120 people, including conducting need assessment surveys and reporting on resultso Managed communication flow for sales staff, as well as writing articles for the quarterly company magazine, and performing weekly updates of the sales department’s intranet site

Master Of Business Administration - Mba

Bachelor Of Commerce (Bcom), Marketing, International Business

Bcomm, Marketing And International Business

Dec, Business Administration (Marketing And Management)