Lauren Pomerleau (Mcdonald) Email & Phone Number

Canada

Canada

Vensuris Group of Companies is a for-profit group of businesses led by visionary achievers driving financial performance and social impact around the world.Areas of focus: Real estate, technology (SaaS & AI) (and ideally, a combination of the two, leveraging new innovations to create disruption and make the world a better place)Active businesses include: Vensuris Communities, Collabushare, Tenantcube, Sylvan Learning Centre, Vensuris CapitalWorking across the entire portfolio of businesses, I lead initiatives that build and execute brand, strengthen marketing communications, foster strategic partnerships, and expand relationships with key stakeholders to build and deliver against strategic plans. In my role, I lead and manage the assessment of organizational needs/performance metrics and the design, implementation and evaluation of programs that facilitate the professional development and continuous learning of team members, particularly executives and emerging leaders, to build high-performance businesses.

Toronto, Canada Area

Wasserman is a culture-centric marketing agency, serving the best talent, brands and properties in the world. With roots in sports and entertainment, specialties include sponsorships, strategy & planning, research & insights, digital marketing and more.Clients included: Air Canada, RBC, Legible Media Inc., Canadian Tire

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Clients included: Anheuser-Busch InBev, Tim Hortons, Toyota Canada, Lexus CanadaFormerly Desperado Inc., Lumency is a client side sponsorship and experiential marketing agency with offices in Toronto, Chicago and New York. Our core competencies reside in creating and activating integrated business solutions around sponsorship and experiential (event) marketing initiatives. - Working on Anheuser-Busch’s USA sports and entertainment sponsorship portfolio, evaluated and negotiated top tier agreements with properties in the NHL, MLB, NBA, NFL and MLS - Working on Anheuser-Busch’s USA HighEnd portfolio, led a competitive audit, analyzing potential sponsorship opportunities across the USA to assist in growing brands across the country - Developed Anheuser-Busch's post event analysis process, assessing sponsorship ROI and contract delivery - Managed and mentored two high-performing direct reports, resulting in promotion- Developed negotiation plans to help clients optimize potential opportunities (saving them rights fee dollars to reinvest in activation) - Conducted post-event analysis to determine sponsorship ROI for properties across North America - Consolidated client marketing portfolio to evaluate and track budget/KPIs for over 1,000 events

Toronto, Canada Area

June 2015 - September 2015; May 2014 - August 2014- Designed and facilitated recruitment sessions to positively pitch the Schulich School of Business graduate programs to prospective students - Led the redevelopment of Schulich’s website and digital media strategy to reflect a modern and more consumer-focused approach that drives results- Managed e-mail marketing campaigns to effectively target and engage with prospective students - Spearheaded a cross-functional solution to address operational challenges faced by the Admissions and Recruitment team, reducing lost time by 20% - Implemented a social media strategy which doubled annual event attendance- Provided academic counseling to current and incoming students- Managed a team of 15 graduate ambassadors at networking and recruiting events - Effectively developed & managed relationships with a diverse group of prospective and incoming students- Developed content plan and coordinated production of a video showcasing the Schulich facilities

Windsor, Ontario

AUTO21 is a national, federally-funded automotive research program involving 46 Canadian Universities and 120 industry and public sector partners working to spearhead Canada as a leader of automotive innovation.- Developed and executed a comprehensive communication and brand marketing strategy to support AUTO21's $11MM annual research budget- Managed communications and event logistics for five national conferences each attracting 500+ government, industry and academic delegates - Successfully delivered events and campaigns on time and within budget- Managed agency relationships to develop marketing/promotional materials for trade publications and events- Led proactive media relations to promote AUTO21 programs and acted as spokesperson- Analyzed usage patterns of graduate students: Recommendation to senior management resulted in development and execution of digital media strategy across multiple platforms (YouTube, Facebook, Twitter)- Mentored and provided communication council to AUTO21 student advisory committee: Efforts resulted in six students securing over $40,000 in combined scholarship funding- Editor of Auto Innovations: Created 10th anniversary edition showcasing progress of automotive innovation across Canada- Assisted with brand and program development for Connect Canada, a national internship program hosted by AUTO21COMMUNICATIONS ASSISTANT - May 2009 - June 2010- Managed media planning/spend and pitched stories, resulting in several press conferences and national news stories- Updated and maintained corporate website - responsible for driving traffic and measuring weekly impressions

- Planned and managed corporate presence and involvement at community events across Windsor/Essex County- Selected by senior management to emcee corporate events for upwards of 1,000 people

- Working at Windsor's leading AM radio station, serving Windsor and Essex County, planned and executed public engagement and brand presence at festivals and events throughout the region

Master Of Business Administration - Mba, Marketing, With Distinction

- Finalist: MBA Games 2015, Marketing Case Competition - 1st place - Finalist: Dean’s Cup Marketing Case Competition – 3rd place - Member.

Master Of Business Administration - Mba, Academic Exchange, Marketing And Strategy

Completed the final semester of my MBA on an academic exchange at the Australian Graduate School of Management in Sydney, Australia..

Bachelor Of Communication Studies (Honours), Minor In Psychology

- Focused on advanced message design and consumer behaviour