Lauren Mcleod Email and Phone Number

• Build, develop and maintain the vision, roadmap and strategy for the Purchase Experience domain (checkout), including shopping bag, checkout, and payments across web, mobile web and support for apps• Responsible for OKRs/KPIs and yearly planning and coordination of resources for purchase domain relative to company’s revenue goals• Partner with UXR and Data & Analytics to run experiments and A/B tests for new and current features• Work with the Data Science team to leverage machine-learning to personalize more experiences within the customer's journey

• Led a core product team of developers, content managers and UX for multi-million revenue eCommerce websites• Facilitated a complete redesign and back-end restructuring project for site and subscription program • Launched three international storefronts with distribution integrations and localization variations • Launched an iOS app from initial concept to completion in less than 12 months and exceeded initial expected outcomes / KPIs • Oversight of complete subscription portal re-platforming and rollout• Moved company to headless commerce architecture: data warehouse, CMS, and segmentation tools• Worked closely with executive leadership and cross-functional teams to identify key opportunities and build roadmap, vision and strategy

• Nike App Retail team - a core component that bridges the gap between digital and retail experiences (iOS and Android)• Built, developed and managed a product roadmap for major global initiatives and features, based on impact and ROI • Responsible for expected outcomes, KPIs and yearly planning and coordination of resources for all programs • Worked with global business teams and multiple geographies to establish goals and experiences specific to the local consumer• Utilize data and A/B testing to ideate new experiences and iterate on current features for Nike to be at the forefront of technology and user experience

• Managed and led team of 6, including performance reviews, monitoring operational statistics, and alignment of team goals• Oversaw all vendor asset acquisition and maintenance of brand guidelines, KPIs and objectives, and team daily output • Worked cross-divisionally to influence and enhance IT solutions and priorities for designated tech teams • Owned requirements, roadmap and rollout (change management) of new studio and vendor asset workflow tool• Worked with UX teams and other stakeholders to test and evaluate effectiveness of e-commerce product content• Forecasted and budgeted resources to projected product volumes• Identified gaps and opportunities in tools and systems to increase efficiencies and help studio reduce overall production time

• Worked with global project sponsors and customers to determine business benefits, requirements, and project scope for internal employee software• Agile process, created business requirements and stories to coordinate with a 2-week sprint cadence• Managed change control against scope and impact to time and cost• Defined project schedule and tracked velocity, ran scrum and retrospects for team of 6 engineers and 2 product managers • Created risk management plan, analyzed risk for criticality, probability, and impact to both end-user and business • Successfully rolled out platform integration to multiple geographies and tens of thousands of end-users

• Create and update website content (products, information, promotions)• Optimize online shopping experience• Monitor KPI’s on website and help develop plans to meet and improve them• Work with development team on functional and visual improvements (UX) to build traffic and sales on website• Design and schedule newsletter campaigns and marketing• Build monthly dashboard reports

• Co-Founded Design Aglow Print division, a B2B SaaS designed for small businesses to customize and professionally print marketing and selling materials for their business • "0 to 1" concept to launch, coordinating the roadmap, UX, QA, bug triaging, roadmap/project management, Beta program, customer support, marketing and more• Aligned rollout with project milestones and goals (users, daily users, revenue, etc.) • We were a scrappy start-up with no more than 10 people, so wore a lot of hats to build and launch the platform• Go-to-market strategy• External agency management

• Managed Shopify eCommerce site, including app integrations, external agencies and resources, contract engineers • Content management and creation• Lead a team of designers, writers, customer service and contractors • Implemented various company tools for streamlining day-to-day workflow and production• Paid media strategy: Facebook, Instagram, YouTube • In charge of running ecommerce strategy, including SEO best practices, customer retention, website updates and changes (with minor CSS & HTML involved)• Managed editorial calendar, as well as ideas and outlines for new educational content and courses• Built ongoing partner and affiliate program