Lauren Mcphillips Email & Phone Number

Prince Edward County, Ontario, Canada

Toronto, Canada Area

This Renegade Love celebrates the inspiring stories of ordinary people doing extraordinary things with their lives. Launched in April 2015, the site focuses on encouraging readers to live a well-rounded life, featuring content on travel, style, career, wellness and giving back.In 2018, This Renegade Love also launched The Renegade Sessions - a series of intimate workshops for self-employed women to provide each other with support, confidence-building and business growth.

Toronto, Ontario, Canada

Toronto, Canada Area

Responsible for all brand and marketing activity in Canada for youth travel group, Contiki, overseeing digital media, copywriting, social media, design, web development, influencer relations, content creation and e-mail marketing.

Toronto, Canada Area

Write monthly for national magazine sites like styleathome.com and canadianliving.com, creating quality content to support the brands' editorial calendars. Responsibilities include interviewing designers, researching trends, sourcing beautiful photography, working with PR reps and writing in the brand tone of voice.

London, United Kingdom

I'm in love with places I've never been to and faces I've never met.As the global PR + Partnerships manager for iconic youth travel brand Contiki, no day is ever the same. From creating relationships with global brand ambassadors to overseeing seven regional PR teams around the world, this role requires a high level of organization and communication.KEY RESPONSIBILITIES • Creating strategic PR plans to complement global marketing campaigns • Defining key partnership opportunities with brands and social influencers • Managing regional activity within Contiki's seven PR teams around the world • Conceptualizing and executing global media trips • Overseeing media and blogger outreach • Writing global communications, from press releases to brochure copy • Creating key messaging that appeals to a global audience and reflects Contiki's core values

Toronto

Worked in-house as a PR + Digital Media Specialist for three global travel brands, ranging from youth travel (Contiki) to luxury travel (Insight Vacations). KEY RESPONSIBILITIES• Writing effective and concise press releases• Managing social media platforms and advising on best practices• Planning both large-scale and intimate media events• Organizing and leading regional media trips• Editing internal and external communications• Acting as regional content editor for Contiki's online community, The Exchange

Toronto

Responsible for conceptualizing and creating 100 pages of quality content monthly for Styleathome.com; assigned and edited stories; created and distributed two monthly newsletters with 70,000 subscribers; managed the brand’s social media platforms; monitored site statistics via Google Analytics; created and maintained PR relationships.

Toronto

Senior print editor for decorating + entertaining magazine Style at Home, a monthly national publication with a circulation of 233,000 and readership of 1.6 million.KEY RESPONSIBILITIES• Oversaw feature stories as well as front-of-book pages• Managed a team of freelance writers, copy editors and factcheckers• Monthly columnist for Shopping section and Tech Style column• Worked to tight timelines, ensuring features were completed within scope, deadline and budget• Attended planning meetings to develop brand messaging and editorial concepts• Maintained strong PR relationships and frequented industry events • Attended monthly photoshoots in studio and at on-site at some of Toronto's most beautiful homes• Acted as managing editor for site's Tech Style blog

Toronto

Following an internship in which I played an integral role in the relaunch of styleathome.com, my duties as web producer included:• Creating content and building in the new content management system (CMS)• Optimizing content for search engines• Producing and directing web videos• Editing imagery in Photoshop• Site maintenance and copyediting

Honours Arts, Double Major In English And European History

Activities and Societies: Associate Opinions Editor of The Strand, Victoria College's student newspaper

Post-Grad Diploma, Book & Magazine Publishing

Activities and Societies: Executive editor for student-run magazine