Lauren Mcquade Email & Phone Number

Austin, Texas, Us

Ft Worth, Tx, Us

Ft Worth, Tx, Us

Austin, Texas, Us

Austin, Tx, Us

St. Petersburg, Fl, Us

Austin, Texas, Us

Built a closed-loop demand generation engine accountable for driving leads, pipeline, and field engagement for a leading SaaS provider of digital curriculum for K-12 schools.• Instituted a lead-to-close process that shares a single funnel with Sales – integrating systems and data from compasslearning.com, salesforce.com, Eloqua, and MDR (database).• Built a best-in-class lead gen machine, using behavioral data to segment and target – with tactics including: email, web, chat, phone, social advertising, PPC, media, and lead scoring, recycling and nurturing.• Delivered progressive inbound and outbound lead generation campaigns with a MQL-to-win rate of 12% versus the 4% of our Sirius Decisions peer set – while maintaining a cost per lead average 53% lower than peers.• Increased demand generation business impact: growing pipeline dollar contribution from 4% to 25%+ of total pipeline, and delivering 38% of total sales opportunities.• Developed and executed a robust content strategy, including buyer personas, auditing content, mapping assets to the buyers’ journey, eliminating under-utilized content, and creating new assets to fill gaps.• Built the sales enablement function and armed the sales team with tools, including: Eloqua for Sales email automation, a customizable print material tool, and digital a Sales Kit with solution and persona-based selling resources.• Built and launched Sales Zone, an enablement portal, within salesforce.com – serving content based deal relevance, including: opportunity and account demographics, prospect objections, and funnel stage.

Chicago, Il, Us

Drove the strategy and execution of integrated marketing and demand generation programs for entire North American business, Government and Enterprise – supporting both channel and direct sales teams.• Owned brand and demand generation campaigns for all 11 key verticals (Law Enforcement, Fire, EMS, Healthcare, Education, Retail, Supply Chain, T&L, Manufacturing, Field Service, Utilities) • Managed a team of 8 integrated marketers focused on building personas, value propositions, and competitive differentiators to drive Motorola brand equity, leads, and sales opportunities. • Delivered holistic marketing campaigns including: advocacy programs, advertising, physical and virtual events, e-marketing, prospect nurturing, SEO/SEM, social media, and sales enablement. • Produced extensive co-marketing materials and tools to enable the Motorola channel network, representing 80% of revenue. • Developed Mobile Advantage 2010, multi-channel, multi-touch campaign featuring a proprietary virtual event that won the 2010 Stevie Award for Demand Generation Program of the Year.

Chicago, Il, Us

Built the field marketing function for the Enterprise business - hiring and aligning a marketer with each sales region.• Drove regional sales targets through local lead gen programs tailored to meet each unique geographical TAM and trends. • Delivered territory-specific demand generation, partner marketing, teleprospecting, and event campaigns.

Chicago, Illinois, Us

Managed the North American marketing strategy, planning, and execution for Motorola’s largest revenue-generating Enterprise markets: Retail, Transportation and Logistics, and Warehousing. • Built comprehensive marketing plans based on market data, competitive analysis, and industry trends.• Drove the messaging of Motorola’s Retail and Supply Chain solutions.• Created all market-specific product and solution collateral, web content, presentations, and sales tools.• Developed strategic plans with key go-to-market partners on co-branded marketing programs. • Generated a pipeline of inquiries and leads through print and online advertising, SEO, content syndication, physical and virtual events, microsites, and email prospect and nurture programs.

Chicago, Illinois, Us

Symbol Technologies (acquired by Motorola in 2007) provided Enterprise Mobility Solutions to Retail, Manufacturing, T&L, and Healthcare markets.Managed 12 integrated marketing communications, and event professionals responsible for the company brand, delivering effective demand generation programs, and executing trade shows and events. • Managed the brand and messaging strategy for the $2B retail-focused business.• Launched 7 products, globally – built marketing launch plan, and executed awareness, and demand strategies.

Round Rock, Texas, Us

Developed and executed strategic marketing programs to create demand for Dell’s Public division. Managed contact strategies for Federal, State & Local Government, Healthcare, K-12 and Hi-Ed markets.

Us

Built and managed an internal marketing and creative agency of 8 employees for Broadwing, a $2B communications company. Owned all marketing communications including brand, collateral, events, and digital.

Monroe, La, Us

Managed event marketing strategies for over 80 events - from 10x10s through 50x60 trade show experiences - to customer advisory councils, and executive briefings.

London, Greater London, Gb

Responsible for prospecting, responding to RFPs, and managing creative pitches for F500 opportunities.

Us

Participated extensively in all areas of marketing communications for a $100M, high growth, database software company.

Bachelor’S Degree, Government And Sociology

High School

Master Of Counseling