Lauren Mercaldi Email & Phone Number

Monroe, Ct, Us

Connecticut, United States

Bloomfield, Ct

Creating a high-powered COE Digital Content team, I hire, train, coach, and mentor staff to expand brand reach by creating and managing content, UX writing, and SEO, emphasizing a positive work environment to promote productivity. I used data, research, and insights to fill content gaps and improve digital solutions. Implementing agile best practices and streamlining workflows, I boosted efficiency and shortened production time. I strengthened relationships with external agencies by fostering transparent to better understand and meet their needs.Highlights of my top accomplishments and contributions include:• I secured a 284.4% YOY growth in traffic, targeting diverse audiences by pioneering delivery of a multi-cultural experience.• Adapting to the COVID-19 crisis, I tailored unique messages to attract over 250K unique visitors over 30 days.• I accelerated organic traffic to enterprise site by 93% YOY.• Leading team in development of targeted SEO article to address an identified content gap, I increased keyword rankings and earned 26.6K impressions over one month.• I spearheaded 313% year-over-year increase in Medicare traffic.• Targeted specialized audiences, I prioritized diversity around gender inclusivity, seniors, multi-culturalism, and accessibility by designing new digital content standards.

Bloomfield, Ct

Expanding brand awareness, I executed comprehensive marketing campaigns focused on increasing trust and global recognition. Leading marketing projects across the full lifespan, I established scope, assigned and monitored tasks, and communicated updates to stakeholders and senior executive teams facilitating delivery of on-time, under-budget results. Ensuring the impact and maximizing return on investment for marketing projects, I analyzed scalability for marketing content across web, mobile, and emerging platforms. Evaluating current services, I identified and address improvement opportunities and revitalize customer experiences. Customizing country websites considering local culture and language, I was able to expand global reach.Making significant contributions, I:• Streamlined the user experience by improving international visitors' ability to find product and service information.• Implemented digital tools, including Click to Chat, to engage Belgium and New Zealand customers and generate leads.• Strengthened brand impact across 11 countries including Taiwan, UK, New Zealand, and Belgium.• Reinforced Disney Marathon sponsorship by heading development of event mobile app.

Bloomfield, Ct

I led a cross-functional team of seven in execution of marketing objectives, planning, managing, and executing digital projects. Analyzing consumer’s interactions with the brand across multiple platforms, I gathered insights to develop strategic plans for synchronizing interactions within consumers’ lives. Uniting internal and external teams to complete project goals, I collaborate to identify project scope, clarify resource needs, and delegate tasks. Increasing speed to market and aligning brand messages across all platforms, I standardized processes, methods, and documentation requirements for the team. Orchestrating results, I monitored and analyzed metrics to identify areas of improvement and revise campaigns accordingly.• Adapted to changing client expectations, leading Cigna.com redesign project to implement a responsive design better suited for increased mobile device use.

Shelton, Ct

Championing for clients’ business objectives, I introduced marketing campaigns, crafting targeted marketing strategies by gathering insights from data on consumer behavior, market trends, and competitive advantages. I advise clients on optimizing website development and content management by serving as a Subject Matter Expert. Identifying and exploiting market gaps, I yielded business growth for clients by increasing site traffic and generating leads. I launched a templated website platform for clients, cultivated an increase in client revenue.

Shelton, Ct

Developed company's first Variable Life product. Drove execution and marketing strategy Chosen to lead company's first multi-functional team of (7+) to service large accounts . First in company to develop full service team responsible for servicing brokers and customers while up-selling /cross-selling.Received award from J.D.Powers for excellent customer service. Success of team contributed to the on-boarding of other large accounts including Prudential. Managed relationship with key accounts.

Master Of Business Administration - Mba

Bachelors Of Science, Business Administration And Management, General, Summa Cum Laude