Lauren Gerard Email & Phone Number

New York, United States

Chief is the private network executive women rely on to raise their leadership game and maximize their impact.

New York, United States

Greater New York City Area

The leading-edge lifestyle site and discovery platform for New York City. I managed operations to connect New Yorkers with exciting offers and events from our partners. My strategic initiatives played an integral role in growing our revenue by 30% in a single year. Some of those initiatives included: - Grew our subscriber base by 20% in two years by optimizing communications to make existing customers more aware of the company’s referral program. - Maximized revenue during COVID-19 shutdown by expanding the company’s products and services to support subscription sales that could be used anywhere. - Saved approximately $120K per year by enhancing communications process to help the company identify and prevent fraudulent transactions. - Increased sales and reduced market spend by developing a data-driven process to understand the value of specific marketing campaigns and promotions.

Greater New York City Area

Reporting directly to the C-suite, I applied the skills I developed at Wilhelmina to build a comprehensive database to classify the company partners, including photographers, stylists, and creative agencies.

Greater New York City Area

Wilhelmina is a publicly traded talent agency serving companies such as Peloton, Bandier, Target, Coach, Tiffany & Co., and Lord & Taylor. My role was to develop and implement a personalized brand strategy for each model in my portfolio. I liaised between the models and our account holders to ensure a mutually beneficial partnership. - Grew the company’s revenue by 15% YoY by restructuring our marketing strategy to create a unified look and feel for every model associated with the brand. - Helped the company secure a highly sought-after ongoing modeling contract by demonstrating the value of the model and the outstanding services she provided to an athleisure brand.

Greater New York City Area

This was a full-time position created for me just two weeks after I joined the company as an intern. My supervisors recognized my potential and gave me the mentorship and support to grow rapidly as a professional. I’m most proud of creating a new model acquisition system that reduced the time it took for the company to onboard new models.