Featured in National Geographic as THE "how to go" activity in Oakland, one of its 2019 Best Places to Travel and named the 2020, 2019 & 2018 Best Tour in the East Bay by Diablo Magazine! Local Food Adventures is a guided walking food tour company that provides Oakland tours and East Bay cultural in-person and virtual food experiences. Regularly scheduled weekly Oakland walking tours and private group tours are available.Local Food Adventures takes guests through an intimate discovery of some of the Bay Area's best kept secret neighborhoods. You get off the beaten tourist path and really get to know our area's food scene. In addition, you'll also meet the local businesses and professionals that have turned food into their passion and livelihood.

Global Tours Connect is the first industry-forward collaborative online booking platform created by tour operators for tour operators.Working in partnership with reservation technology company FareHarbor and led by independent food tour operators Lauren McCabe Herpich of Local Food Adventures in Oakland, California, and Midgi Moore, CCTP of Juneau Food Tours in Juneau, Alaska, Global Tours Connect provides an online destination for guests to discover and book tours all around the world.

Named one of Forbes Magazine's Top 100 Best Websites for Women 2013!Transitioned an award-winning women's empowerment and lifestyle website into a digital marketing and communications consultancy. Managed and executed digital marketing strategies including social media (Facebook, Twitter, Pinterest and Instagram), email marketing, content development and media/blogger outreach for the following clients:o AutoInsurance.com – division of Tranzutary Insurance Solutions, a marketing partner of Walmarto C100 – SF-based association connecting Canadian tech entrepreneurs with Silicon Valleyo PRISMSPORT – mid-tier women’s athletic wear company based in New York, NYo YourBerkeley – local Berkeley, CA real estate agency’s content marketing websiteo Mrs. Green's World – environmental podcast and multimedia brand based in Tucson, Arizonao Rocco's Cafe – 20+ year locally-owned Italian restaurant in SoMA SF

- Single-handedly manages and executes all digital marketing initiatives for nearly 1200 Sears Hometown Stores, Home Appliance Showrooms and Appliance & Hardware Stores.- Recognized by the business unit with a Star Performer Award for two consecutive quarters (2011Q3, 2011Q4). - Plan, schedule, write & develop social media content, promotions & applications for nearly 1200 individual store Facebook pages; contributing to a significant growth in fans. - Serve as the main POC on social media and online review sites to monitor and respond to customer, owner & district sales manager comments; host weekly webinar & monthly new owner training classes. - Plan and execute internal store owner contest & live cooking event featuring PBS chef Nick Stellino; manage catering & production needs including audio/visual media.- Manage the website development & redesign of new customer-facing websites for all three business formats.- Managed the redesign & deployment of the B2B franchise site, Ownasearsstore.com, which has increased Visits, Pageviews, Pageviews/Visits and Time on Site YOY.- Vet promotional offers, create, upload & advertise weekly Facebook Friday coupons via Facebook Ads & posts.- Spearhead initiative across SHC to optimize online business listings by adding additional attributes to over 34 directories including Yahoo!, Superpages, etc.; contributing to a gain in total CTR.- Write subject lines & internal copy, vet promotional offers & events, and version monthly eNewsletter based on local store events and capabilities; contributing to a YOY increase in Open Rate and CTR (as of 6/12)- Develop multi-channel Web-to-Store initiatives such as Deal of the Week and Facebook featured catalog applications realizing a YOY gain in W2S unit sales and revenue during featured time periods- Analyze and report all data including Google Analytics, Omniture, Responsys email reports & Alex online sales reporting.

• Create a marketing plan utilizing digital media platforms to combat dwindling weekly newspaper circular readership• Propose new ad sales and business development models for manufacturers and advertisers to increase overall BBY revenue• Utilize BBY consumer purchasing data (in-store and online) to determine efficient customer target segmentation and optimal ROI

-Oversee national paid marketing plans for new series fall launches of WordGirl (2007) and Martha Speaks (2008)-Evaluate quantitative and qualitative data from focus groups, ratings and online unique visitor measurements to determine ROI and strategies for future marketing plans-Supervise Promotion Coordinator -Work with creative services and program producers to produce innovative and measurable marketing vehicles that drive tune-in and click-thru for show launches and promotional programming stunts

Managed talent and executive expectations, schedules and group budget for 2007 U.S. Networks Upfront Presentations.Organized talent donated and signed items for Discovery Communications Global Education Partnership auction.

Marketing and Brand StrategyPitched the U.S. Postal Service direct mail B2B business client to national advertising and marketing associations as part of the USPS national Speaker's Board initiative; this included the management of three executive speakers.Researched and booked prominent industry experts for the annual National Postal Forum conference's "Marketing to Hispanics" forum.

Wrote creative briefs and managed production and media buy budget estimates for regional ad agency clients.Analyzed weekly advertising-to-sales data for regional home builder Winchester Homes, a division of Weyerhaeuser.

Single-handedly field produced bi-hourly "2004 Election Desk" updates from Rockefeller Plaza, NYC.Booked and produced taped interviews with prominent guests (e.g. vice presidential nominee John Edwards, Mayor Rudy Giuliani (Exclusive), Surgeon General Richard Carmona and astronaut Dr. Buzz Aldrin).Handled guest lists and on-site logistics for CNBC invite-only promotional events at the 2004 Republican (New York) and Democratic (Boston) National Conventions as well as private corporate events based in Washington, D.C.Wrote press releases highlighting breaking news from the show to be used for internal NBC publicity purposes.Field produced CNBC coverage of the 2004 State of the Union address and 2003 Congressional Correspondents Dinner.Scheduled photographers and freelance live truck operators for daily news coverage and special event programming.