• Creates marketing campaigns for clients in the beauty, fashion, art, & music industries to increase brand recognition and strengthen profit.• Advertises via paid channels such as Google Ads, YouTube, & Facebook Ads.• Communicates with relative brands for collaboration opportunities.• Coordinates, plans, and executes promotional branded events.• Fulfills Social Media Manager role including copy editing, content planning strategies, posting, and consumer engagement.• Builds out full brand packages including assets deck, media kit, and proposals.

• Oversaw 17 General Managers throughout GA, AL, & SC; ensured adherence to proper marketing and customer retention techniques.• Created customer service & conflict resolution trainings to ensure adherence to protocol was infused throughout the workplace culture.• Analyzed demographics per location, created layouts per the niche and streamlines to optimize profit based on consumer behavior.• Curated Influencer Marketing campaigns to penetrate new markets and collaborated with corporate marketing team to create email content.• Fulfilled Social Media Manager role for district locations including copy editing, content planning strategies, and consumer engagement (posts, reels, and live series across Instagram, Facebook, & Twitter).• Evaluated product and promotion sales results to understand performance and provide recommendations on future strategies.• Generated insights to improve business leveraging various data sources (i.e. sales, competitors, market, customers, etc.).

• Bridged communications with PR teams from notable brands/designers regarding merchandise loans.• Hosted magazine feature meetings with potential brands on behalf of Accessories Editors. • Selected accessories for magazine photo shoots; assisted stylists; ensured that merchandise was accounted for during wrap.