• Development of Social Media Strategy, focusing on Patina Restaurant Group (subsidiary) • Strategic oversight and day-to-day management of paid social media marketing programs and campaigns that drive users through the customer lifecycle

SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at big brands.

• Managed the [ yellow tail ] Super Bowl social media campaign for two consecutive years, including the following elements: social media advertising, influencer programs, consumer activation, paid social and real time social content creation/publishing.• Developed, managed and executed the Josh Cellars Sturgis Motorcycle Rally social media campaign; capturing, editing, publishing and promoting content in real time.• Developed Social Media Frameworks based on brand DNA as a guideline for… Show more • Managed the [ yellow tail ] Super Bowl social media campaign for two consecutive years, including the following elements: social media advertising, influencer programs, consumer activation, paid social and real time social content creation/publishing.• Developed, managed and executed the Josh Cellars Sturgis Motorcycle Rally social media campaign; capturing, editing, publishing and promoting content in real time.• Developed Social Media Frameworks based on brand DNA as a guideline for the brand’s tone, look and feel on social media.• Created and published monthly content calendars; including content strategy, photography and post copy.• Managed monthly social brand budgets & optimized media spend based on business objectives.• Utilized social media management tool, Sprout Social, for content publishing, community management and analytics.• Monitored and analyzed brands, as well as competitors, using social listening tool, Digimind, to join appropriate conversations and help drive social content ideation.• Spearheaded and presented monthly reports relative to paid and organic performance.• Knowledgeable in DISCUS and TTB social alcohol regulations.• Managed multiple concurrent influencer campaigns across numerous brands.• Built and managed relationships with influencers, tastemakers, photographers, etc. to assist in content creation and building brand awareness on social.• Provided platform updates and learnings from social media conferences to the marketing team via email updates and quarterly lunch and learn sessions.• Community management across multiple social platforms for brands including [ yellow tail ], Josh Cellars, Layer Cake Wines, Redemption Whiskey, and more. Show less

- Develop Point of Sale and promotional materials for pub specific program use.- Organize materials for timely and cost effective print and delivery.- Execute and implement Quarterly Marketing Plans.- Evaluate and promote engagement across Facebook and Twitter. - Manage and support growth of Facebook and Twitter database (across 11 pubs) through Social Media Strategy and creative programs.- Train all Social Media Managers on Sprout Social and proper organizational goals… Show more - Develop Point of Sale and promotional materials for pub specific program use.- Organize materials for timely and cost effective print and delivery.- Execute and implement Quarterly Marketing Plans.- Evaluate and promote engagement across Facebook and Twitter. - Manage and support growth of Facebook and Twitter database (across 11 pubs) through Social Media Strategy and creative programs.- Train all Social Media Managers on Sprout Social and proper organizational goals within Social Media. - Develop Social Media budget strategy appropriate for each pub.- Create, deliver, and evaluation of the Monthly Social Media Strategy. - Leverage Sprout Social ensuring tasking, scheduling, and reporting are complete. - Pull Monthly Analytics Reports from Sprout Social for each pub. - Create and deliver Quarterly Digital Evaluation containing Social Media goals and results based on Sprout Social Analytics. - Website management; schedule and maintain appropriate content within each Rí Rá website.- Design and deliver monthly emails, “Rí Rá Regular,” to Fishbowl customer database. - Create Fishbowl database Triggers to insure common brand messaging and voice throughout all digital platforms. - Create Fishbowl Local Store Marketing templates to insure common brand messaging and voice. - Create, deliver and monitor Fishbowl Offer Manager coupons delivered to Fishbowl customer database. Show less

- Team Leader for Heineken USA and Patron brands focusing on the Fairfield County market. - Responsible for handling of company POS, event data, payroll, and training brand ambassadors.- Build and maintain professional relationships with accounts, distributors, and other members of HUSA.- Educate consumers on the Heineken brands during events, as well as increase sales.

- Independently responsible for developing customer relations.- Responsible for managing and fostering existing relationships with high value customers.- Prioritize which potential customers promise the best overall business relationship with my company.- Develop relationships with potential customers as a function of both present sales and future repeat business.- Educate consumers on products including Fireball, Three Olives, Svedka, and many other brands.- Increase sales… Show more - Independently responsible for developing customer relations.- Responsible for managing and fostering existing relationships with high value customers.- Prioritize which potential customers promise the best overall business relationship with my company.- Develop relationships with potential customers as a function of both present sales and future repeat business.- Educate consumers on products including Fireball, Three Olives, Svedka, and many other brands.- Increase sales during promotional events. Show less

- Educate consumers on products within numerous industries including liquor, car accessories, and others.- Increase brand awareness and sales during promotional events.- Develop relationships with potential customers as well as current customers.- Provide reports to brands representatives with valuable customer feedback.

- Tour and lease apartments to prospective residents.- Pull reports daily for pricing, availability and traffic.- Advertise the property, Arvada Village Apartments, on websites such as rent.com, craigslist, andapartments.com.- Provide customer service to current residents.- Plan and coordinate resident events.- Manage the property’s websites and social media, i.e. Facebook.- Compose new and renewal leases.- Knowledgeable in Fair Housing Laws.

- Researched consumer donations and social media trends for clients such as Fired Up For Kids, Ryzex and CauseBeats.- Member of Executive Committee for Non-Profit Client, Fired Up For Kids, that is the primary fundraising charity for The Burn Center at Children’s Hospital Colorado. o This role was responsible for fundraising activities for The Burn Center including: Firefighter Calendar Judging Event and Debut Event (each hosting over 1,000 guests), Calendar Production and… Show more - Researched consumer donations and social media trends for clients such as Fired Up For Kids, Ryzex and CauseBeats.- Member of Executive Committee for Non-Profit Client, Fired Up For Kids, that is the primary fundraising charity for The Burn Center at Children’s Hospital Colorado. o This role was responsible for fundraising activities for The Burn Center including: Firefighter Calendar Judging Event and Debut Event (each hosting over 1,000 guests), Calendar Production and Promotions via online marketing including Amazon Seller Account. o Identified and successfully solicited numerous sponsors to participate in the 2012 Colorado Firefighter Calendar and Fired Up For Kids events, exceeding fundraising goals. - Conducted market research in Denver, Las Vegas, Chicago and Los Angeles in order to identify the appropriate media outlets for our client’s promotions. Once the outlets were identified, provided specific research identifying targeted decision makers and arranged for client presentations. - Provided social media management for clients such as Short Sale ProLogic, Claremont Information Systems, Fired Up For Kids, CauseBeats, Ryzex, and Native Eyewear. - Wrote, posted and managed the Traction Communications blog, focusing on social media and charity trends. Show less

-Provide customer service in a fast-paced local pharmacy.-Manage cash register and charge account system. Recognized for accuracy.-Created and update social media accounts for Facebook and Twitter.-Hired and collaborated with outside website designer to create company website.

-Assistant to the Head of Sponsorship Sales and a four (4) person Sponsorship Sales group at CAA Sports.-Performed account management for clients insuring all contractual requirements were fulfilled. -Coordinated approvals and managed field artwork for clients during the World Football Challenge featuring Inter Milan, AC Milan, Club America and Chelsea Football Clubs. -Utilized PowerPoint and Adobe Photoshop to prepare sponsorship sales decks for all clients.-Chosen to Co-Chair… Show more -Assistant to the Head of Sponsorship Sales and a four (4) person Sponsorship Sales group at CAA Sports.-Performed account management for clients insuring all contractual requirements were fulfilled. -Coordinated approvals and managed field artwork for clients during the World Football Challenge featuring Inter Milan, AC Milan, Club America and Chelsea Football Clubs. -Utilized PowerPoint and Adobe Photoshop to prepare sponsorship sales decks for all clients.-Chosen to Co-Chair CAA's Young New York Party; responsible for negotiating contract with Marquee (venue) as well as planning and coordinating specifics for the event of over 500 attendees. -Created tracking system and managed high volume of ticket requests for MLB, MLB All Star, NHL, NBA, NFL Super Bowl, World Football Challenge, Concerts and Broadway. -Coordinated ticket requests and security for CAA VIP clients.-Participated in the Entertainment Industry Foundation Revlon Run/Walk for women.-Established and maintained relationships with corporate partners of athletic clubs as well as corporations. -Supervised two department interns for five weeks. -Managed phones, calendars, expenses and travel for Sponsorship Sales group. Show less

-Researched consumer electronic and technology products for promotions.-Assisted in production & coordination of Casio photo shoot and event. -Assisted in website quality assurance for Tiffany's, Citibank, and Rich & Skinny Jeans.-Developed and managed viral marketing campaigns for Rich & Skinny Jeans and Casio.-Included Facebook and MySpace pages and applications.

-Provided tutoring service to Siena students in Quantitative Business Analysis math courses.

-Promoted and sold tickets for large events.-Provided consumers with ticketing information and customer service. -Website administrator for event promotions.

-Managed Pepsi Smash flyaway trip sweepstakes promotion in over 100 radio markets, including travel arrangements for 200 contest winners.-Assisted in the execution of radio merchandising promotions for PepsiCo brands.-Researched new consumer electronic, technology, and fashion products for promotions.-Compiled weekly reports on artist album and single charts using Radio & Record, Inc. (R&R) and the Billboard 100.-Provided background reports on artists for client… Show more -Managed Pepsi Smash flyaway trip sweepstakes promotion in over 100 radio markets, including travel arrangements for 200 contest winners.-Assisted in the execution of radio merchandising promotions for PepsiCo brands.-Researched new consumer electronic, technology, and fashion products for promotions.-Compiled weekly reports on artist album and single charts using Radio & Record, Inc. (R&R) and the Billboard 100.-Provided background reports on artists for client brainstorm meetings.-Wrote Club Planet website reviews for numerous events and venues.-Published an interview for Club Planet magazine. Show less