Lauren Nelson Email & Phone Number

Portland, Or, Us

Managed company wide transition from wholesale model to multi-channel wholesale and retail with a focus on direct to consumer eCommerce and marketplaces. Implemented new selling platforms and CRMs enabling efficiencies between D2C lines and wholesale. Responsible for product line planning, category expansion and new product development. Led marketing and ecommerce teams to scale growth across ecommerce channels and elevate brand value to secure new retail partnerships and brand collaborations.

Lead marketing & ecommerce for international footwear brands Stegmann Clogs and Cudas Watershoes. Develop & manage growth and merchandising strategies for branded D2C Shopify websites and online marketplaces. Provide research and insights for new product development and product line curation. Manage remote teams, vendors, contractors and agency partners. Responsible for strategic planning, budget management and reporting.

Mclean, Va, Us

Managed cross-functional project teams to develop go-to-market strategy for new product launches. Owned brand strategy and marketing roadmap for digital features and mobile app development across brand and digital Credit Card organizations. Highlights: - Led go-to-market strategy for mobile app launch to millions of Capital One customers. Managed consumer research, naming, trademarking, value proposition development for SwiftID™ Product. Partnered with portfolio managers to develop complex, omni-channel launch campaign strategy.- Directed Brand segment managers on mobile and digital marketing best practices and digital product positioning. Developed creative and content strategy for integrated marketing campaigns across email, social media, in-app marketing and digital video.-Drove consumer research and data analysis to develop intent and manage project to redesign mobile marketing website for mobile apps and wearables on Capitalone.com. Increased page views by 34% and customer engagement by 310% month over month. - Managed remote employees and onsite contractors.

Mclean, Va, Us

Managed corporate partnerships and retail co-brand credit card acquisitions digital marketing & platforms. Managed day to day relationship and project workflow with IT, partner marketing teams and agencies. Developed and implemented digital media strategy, content and creative assets. Partners included General Motors, Saks Fifth Avenue; Best Buy. Project managed website improvements and product launches for Card acquisitions.Highlights: - Launched Capital One’s first ever iPad application which resulted in a 22% increase in Point of Sale card applications in Saks Fifth Avenue pilot stores. Partnered with Saks stakeholders as primary Product Owner in Agile Project Management team.- Managed cross functional research and strategy teams to develop intent and make UX recommendations for Best Buy application redesign on acquisitions platform in partnership with local agency. Created wireframes and wrote requirements. Managed UAT and Post Production validation; initiative increased application conversion by 19%.- Identified opportunity to drive enhancement project allowing new GM card customers immediate enrollment to online account servicing; built consensus across departments and multiple levels of management to kick off project, develop requirements, manage cross-departmental timelines and deliverables to implement solution, realizing $47k in annual cost savings.

London, Gb

-Manage online acquisitions platform and related projects for several card, retail and private label portfolios.-Managed cross functional research and strategy teams to develop intent for Best Buy application redesign. Served as primary business stakeholder on project to implement a major online upgrade for the Best Buy Private Label and Cobranded Card platforms. Managed UAT and Post Production validation; initiative increased application conversion by 19%. -Wrote requirements, coordinated project tasks & milestone delivery, conduct UAT and post production support for monthly and quarterly online acquisitions projects.-Mentored and trained two new employees.

London, Gb

-Manage direct mail acquisitions campaigns and loss mitigation programs.-Directed purchasing and design requirements for plastics and collateral.-Managed implementation of in-line printing and card embossing to improve cost and labor efficiency by 40% and 25% respectively in the account opening fulfillment process.

Bend, Oregon, Us

Managed product line development, testing, packaging and design operations for a luxury consumer packaged goods line.

Ba, Accounting

Digital Marketing Strategies Certificate