Lauren Nicholl Email & Phone Number

Sandy, Oregon, United States

• Led membership and marketing efforts for the largest nomadic coliving community; recruited, interviewed and onboarded new members• Created immersive experiences through events, multi-week caravans, and onsite coliving practices and activities• Developed community guidelines and membership policies• Location scouted and developed property partnerships• Managed contributor contracts for various roles• Led biweekly online discussions around community building and event activation• Moderated highly active discord server and was the point person for all membership inquiries and mediation needs• Attended various vanlife and nomadic festivals and events to promote Kift

• Conducted market research and membership interviews to build the flagship cohort of new intentional nomadic community• Assisted in developing lead generation marketing strategies and executing email drip campaigns• Led zoom events around community building and onboarding• Designed first caravan experiences; site scouted and secured location partners, created itinerary, onboarded members, coordinated van rentals and organized travel, and was onsite point of contact during the experience

Portland, Or + All Over

Managed the Campaign Marketing department at WSM, a small team of content creators and designers.• Developed, executed, and analyzed online marketing campaigns for 40+ luxury boutique hotels, restaurants, and wedding venues across the US, including email, content, and social media.• Regular use of Mailchimp, Litmus, Triptease, Google Analytics, Wordpress, photo editing and content creating tools, social media platforms and scheduling tools.• Led weekly team meetings to brainstorm campaign ideas, problem solve for clients, report on campaigns, continue research and education, and generally check in on team members and their workload.• Participated in weekly staff meeting representing my department and worked with our design, SEO, sales, and customer success teams. • Worked with clients directly as their campaign consultant.• I created this new role and department after 18 months at the company as a campaign marketing assistant.

• Created email campaigns for 70+ hospitality brands; wrote copy, created graphics, designed, tested, and scheduled emails in Mailchimp.• Wrote multiple blog posts a week for these clients, ranging in content from personal guides and itineraries, top 10 lists of area activities, to history and information about the destination and its annual happenings. • Promoted campaigns on social media, including Facebook, Instagram, Pinterest, Twitter, and YouTube.

Nyc/All Over

In addition to co-organizing the New York City Travel Massive events, I worked with the global team to improve online communications and helped develop the new Workshops initiative.

Greater New York City Area

Wrote social copy and created editorial calendars using Falcon for several hospitality brands including Sofitel Luxury Hotels, Pullman Hotels, The Gates Key West, and partnering restaurants.

Greater New York City Area

Developed social media strategies and campaigns for a variety of clients, primarily within the entertainment and lifestyle space, as well as retail, tourism, and hospitality brands.Duties included:• Paid social strategy, execution, and reporting• New business pitches• Social audits and competitor analyses• Digital PR• Influencer programs• Social sweepstakes and contest executions• Editorial calendars• Social analytics and campaign reports• Live tweeting broadcasted events• Community management• Research social trends and write for the HIP GENIUS blog

San Francisco Bay Area

• Managed the online community of AFAR.com; user outreach and content quality coaching• Created and developed the AFAR Ambassador Program, managed 30 influential travel bloggers and photographers, responsible for 10% of all online content.• Managed the Local Expert Program; outreached, recruited, reviewed applications, and admitted/coached these users in their roles• Assisted in the planning and execution of marketing programs involving Ambassadors and Local Experts• Assisted in recruiting and communicating with special correspondents for the Westin Finds content licensing partnership project• Conceptualized, strategized, and managed online contests• Managed overall social media strategy and oversaw its execution; developed social media campaigns. Social media referrals grew by an average of 75% in 12 months.• Executed multi-weekly newsletters using Mailchimp; came up with content calendar, a/b testing of subject lines, content language, send time, and design.• Created and managed AFAR's Pinterest page, gaining 7,500 followers and acting as afar.com's third largest social referrer. • Responded to User Voice tickets and all community emails; acted as liaison between our online users and the developer team; reported any issues in weekly product meeting• QA tested new online and mobile features; filed bugs in Pivotal Tracker• Sent weekly digest to AFAR staff in the effort to keep everyone on the same page with digital developments, social media tips, community updates, and current press• Organized industry and company events

San Francisco Bay Area

• Internal Community Development – user outreach and member support• Social media strategy and promotion – develop Facebook, Twitter, Pinterest, Google+ strategy and manage execution; promote contest and social media campaigns; test and measure social media analytics• Event coordination – planning (securing speakers, venue, and outlining event details and budget), promotion, and execution• Facilitate usability testing and focus group testing for market research• Participate in brainstorming, testing new products, and helping in any other way I can to efficiently build AFAR.com and grow its community

San Francisco Bay Area

• Assisted in the development of a catering and event marketing company.• Built and managed BID’s website and social media accounts.• Established a clientele base ranging from Napa and Sonoma wineries to local cafes, grocers, farmers, winemakers, coffee roasters, and brewers and maintain relations via email correspondence and in-person meetings/functions.• Coordinated and promoted various types of events.

San Francisco, Ca

Because It's Delicious Client• Created in-depth proposal for social media efforts for a series of three launch events.• With a timeline cut short, adjusted the proposal and executed promotion via blog posts, event registration pages, Twitter and Facebook campaigns.• Increased twitter following by 10% and facebook fans by 25% in two weeks.• Resulted in three successful events with well-over the anticipated attendance and reputable press.

San Francisco, Ca

The face and flow of the restaurant; was the first to greet, welcome and assist guests as well as ensure control and operational efficiency through clear communication with the front and back of house.• Constantly in the know of goings-on in the restaurant as to best estimate movement and prepare for reservations.• Maintained a friendly and professional demeanor in person and over the phone.• Was promoted to coordinate private events.

San Francisco, Ca

Organized a two-day program put on by the Indonesian Foreign Ministry and the US Embassy in Jakarta for Outstanding Students of the World based on their interests in science, social media, and technology.• Through social networking and email correspondence, reserved appointments and created an itinerary of which included meetings and presentations with Twitter, Google, and NASA.• Accompanied students at said meetings, provided a limited tour of San Francisco, and acted as liaison between the program, companies and Indonesian Consulate.

San Francisco, Ca

• Managed all social media platforms: posted content daily, developed relationships with top brand enthusiasts and analyzed metrics to optimize marketing campaigns. Grew Twitter followers by 135% and Facebook fans by 252% in Q1.• Oversaw the Tripping blog: recruited guest bloggers from over 15 countries, managed content calendar and scheduled, wrote and edited all blog content• Handled customer service and member outreach by communicating directly with 25+ users/week. Personally hosted and met dozens of users for client relations and market research purposes.• Organized events for the Tripping community: sourced locations, negotiated deals with local vendors, worked with the Tech team to send out promotional newsletters and hosted the events.• Collaborated with other departments to QA new site features, brainstorm marketing strategies, administer Networks and develop the site's Community Section.

San Francisco, Ca

• Connected, engaged, and recruited world travelers while learning all I can about online marketing, social media, and startups.• Wrote a weekly guest blog post.• Utilized different social networking platforms like Twitter, Facebook, and YouTube to promote the company's mission.

San Francisco, Ca

• Supported three doctors by organizing their schedules, planning travel, handling their financial accounts, etc. • Scheduled meetings and planned events for the department.• Managed and maintained the office.

Sydney, Australia

• Food and beverage department at two Sydney resorts - The Sebel Surry Hills and The Sebel Pier One• Worked behind the bar, taking food and drink orders (Micros), making drinks, and serving guests while also providing table service to ensure quality guest service• Made sure the bar, restaurant, and lobby were always clean and comfortable for the patrons• Worked in functions and room service when needed

San Diego, Ca

• Provided guest service, support, and information, always in a helpful, energetic, and friendly manner• Made reservations, answered phone calls, and performed various administrative duties• Represented the Grand Pacific Palisades team and effectively communicated with all departments.

San Diego, Ca

• Worked directly with and reported to Event Manager Annie Revel, CSEP by assisting in the planning, preparation, and execution of various events• Worked on-site in all areas of event execution• Helped in the promotion of Revel Productions and recruitment of workers and volunteers

B.A., Communication, Psychology

Activities and Societies: President, Na Keiki 'O Hawaii (Cultural Organization), Counselor and Training Leader, The House (Counseling.

Certificate, Event Management

Activities and Societies: George Washington University Event Management Certificate Program, ISES