Lauren Mckenzie Email & Phone Number

Colorado Springs, Colorado Area

REN Creativ specializes in Graphic Design, Marketing, Photography and Web Design for Small Businesses. At REN Creativ we believe that quality visual design should be accessible to businesses large and small.

Colorado Springs, Colorado Area

Was the lead point of contact for any and all matters specific to multiple customer accounts. Maintained strong, long-lasting customer relationships, negotiated contracts and closed agreements to maximize profit. Developed a trusted relationship with key accounts, customer stakeholders and executive sponsors. Ensured timely and successful delivery of our solutions according to customer needs and objectives Communicated clearly the progress of monthly/quarterly initiatives to clientele. Developed new business with existing clients and/or identified areas of improvement to exceed sales quotas.Planned and directed public relations programs, interacted with media, community members, and clients to maximize exposure and promote company and client missions. Established and maintained network of media relationships; created and delivered press releases, media relations content, case studies, executive bios and interview logistics.Coordinated details of events such as grand openings, private media previews, awards ceremonies, ground breaking receptions, charity events, trade shows, and summer concerts.Participated in event planning, management and execution, specifically; calculating event budgets, developing event promotional flyers and Social Media Campaigns to spark attention and drive attendance to events, provided event day support to ensure smooth execution. Negotiated digital and print placement in local Colorado publications. Evaluated and designed advertising campaigns and promotions to ensure messaging aligned with strategic goals. Developed content and graphics for client Social Media accounts as well as developed targeted Social Media advertising.

Colorado Springs, Colorado Area

Prepared work to be accomplished by gathering information and materials. Planned and executed concepts by studying information and materials for a variety of projects including ads, sales collateral, logos, fliers, photo retouching, signage and point of sales marketing pieces.Illustrated concepts by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.Interacted with sales reps and editorial personnel; following guidance and information given to produce desired aesthetic. Obtained approval of concepts by submitting rough layout for approval.Completed projects by coordinating with outside agencies, contractors, art services, printers, etc.Maintained technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.

Colorado Springs, Colorado Area

Responsible for developing brand driven designs utilizing a portfolio of innovative ink technologies for consumer product packaging.Communicated with customers to understand design and messaging intent. Researched and compiled market information to be used to ensure creative concepts are in line with the intended messaging.Created interactive presentations of the various design concepts for the Sales Division to usein customer meetings. Trained on the various print processes, and use that knowledge to design print ready designs.Worked closely with printers, preparing design and pre-press files for use in aesthetic and qualification trials. Designated companyrepresentative for overseeing print trials to ensure the proper production of the ink technology.Developed in-house mock-up capabilities and managed the creation of brand realistic prototypes utilizing the variousinnovative ink systems.Remained vigilant in the review of new technologies and marketing campaigns entering the marketplace and use as inspirationfor new ideas and solutions for the customer. Primary contributor in developing and launching new company branding: logo, website, and marketing materials.

Temple, Tx

Product image editing, clipping and vector masks, database updates, mobile website designs, email update template designs, assisting with product photo shoots and feature sheet updates.

Belton, Tx

Assisted Secretary and Vice President of Campus Planning. Filed construction paperwork, greeted contractors, answered phone calls, ran department errands, excel spreadsheet updates, organized file room, filed incoming vehicle registration, made copies of building plans and zoning.