Lauren Leger Email & Phone Number

Boston, Ma, Us

Louisville, Ky, Us

New York, Ny, Us

• Led Amazon devices account team of four, managing PR planning and tactical execution for programs designed to insert Amazon devices into pop culture conversations and consumer lifestyle coverage.• Managed account financials and billing; responsible for organic growth.

New York, Ny, Us

• PR planning & execution for Unilever ice cream brands (Klondike, Talenti, Magnum Ice Cream), Campbell's Chunky, and V8• Supported new business pitch efforts

New York, Ny, Us

• Led PR planning and tactical execution for KFC’s new menu item launches and Brand in Culture programs from 2017-2019 (Pickle Fried Chicken, Fire Logs, Baby Harland, rotating KFC Colonels, KFC Ltd./Internet Escape Pod, Chickendales, Colonel Dating Sim, and more), landing 1B+ earned media impressions for top programs.• Oversaw six account team members and served as agency IAT lead, collaborating with United Entertainment Group, Wieden+Kennedy, and Spark to launch programs.• Managed account financials and billing.

New York, Ny, Us

Dallas, Tx, Us

• Primary press contact for direct marketing company, leading crisis/issues management and community initiatives (including drafting press releases about financial donations, leading recommendation for charitable platform and recipient organizations, and coordinating Habitat for Humanity volunteer efforts with company’s sales associates).• Created agency’s first-ever crisis communication playbook as resource that was used across agency clients.• Supported media outreach, event planning, and social content creation for food & beverage clients.

Dallas, Tx, Us

• Developed, managed, and delivered all social media plans, digital strategies, and social media content produced by the agency for clients. • Served as go-to digital media expert for the agency, regularly bringing new content marketing, SEO, and social media knowledge to the rest of the team. • Conceptualized and executed (along with agency leadership) high-level business initiatives including: introducing a new pricing model, serving as project manager on designing a new TPG website, and restructuring agency's services.

Dallas, Tx, Us

• Executed media relations, community relations, and award and speaking submission initiatives.• Wrote press releases, media advisories, blog posts, pitches, press kits, backgrounders, and contributed content articles.• Ran client meetings and served as main point of contact; delivered detailed monthly work summaries and coverage reports.

Boston, Massachusetts, Us

• Spearheaded agency’s speaking submission service, sourcing speaking opportunities and crafting creative submission for trade shows including NAB and SXSW. • Provided onsite press briefing support at industry trade shows, including CES, NAB, and IBC.• Developed, edited and distributed press releases, newsletters, and blog posts.

Boston, Massachusetts, Us

• Managed new product review campaigns: developed pitches, selected press targets and facilitated product delivery and interviews with clients.

Boston, Massachusetts, Us

• Researched and updated various media lists.• Used French language skills to communicate with French clients.• Updated internal coverage grids and compiled coverage reports for clients.• Pitched and followed up with media.• Completed special research projects.

• Collaborated with external PR agency, Be Inspired PR (first-ever PR firm for the wedding industry).• Interacted often with vendors; booked and scheduled components for photo shoots.• Responsible for social media postings on behalf of company at industry networking events.

• Responsible for translating over 100 company newsletter articles, featuring interviews with hospitality/events services industry experts from French to English for website posting.• Contributed to annual guide for industry professionals of events services providers, Meedex Pro Guide – verified information with companies and copy edited document.

Round Rock, Texas, Us

• Wrote articles about internal events for global, company-wide intranet.• Contributed to building and refreshing leadership presentations for company EVP, brainstorming and collaborating with Internal and Executive Communications Manager.• Served as communication lead for Children’s Day (EMC annual summer internal event, managing internal communication from start to finish – representing the department in meetings, collaborating with graphic designer on brochure, writing stories for intranet pre- and post- event, covering the event with videographer and interviewing attendees to produce a short wrap-up video for intranet use.

New York, Ny, Us

• Organized press coverage for three shows that season (Mary Poppins, Wicked, Rock of Ages).• Assisted at show press nights and special related events; supported the PR Coordinator and interacted with local Boston media (broadcast and print).

B.S, Communication, Concentration In Public Relations; Minor In French

French Art & Architecture, Paris Politics

Education record