• Art directed shoots + designed content for Madewell’s multi-channel social presence, including blog, Instagram, Pinterest, Twitter, Facebook, Tumblr, and email• Explored emerging channels for domestic + international content marketing• Established systems and best practices for the creative side of the brand’s social presence• Collaborated with Marketing team + VP of Marketing to create impactful campaigns and marketing initiatives that feed from/into social media• Aided in successful user-generated content campaigns that promoted customer + brand engagement• Worked closely with project manager and VP of Brand Creative to ideate and produce shoots

• Co-created conference for small product makers + brands between my time at Martha Stewart Weddings + Madewell• Side project turned bigger endeavor focused on creative community• Developed brand identity + overall feel• Art directed physical + digital creative for community content• Space buildout, propping, logistical components, and event design• Strategized execution of marketing initiatives• Organized events + sourcing content collaborators, speakers, and mentoring experts• Managed 5-figure budget and negotiated contacts with vendorsSpeakers included: Seth Godin [author + entrepreneur], Vanessa Holden [EVP Creative, West Elm], Jeff Raider [Co-founder, Harry’s + Warby Parker], Anna + Nathan Bond [CCO + Co-founders, Rifle Paper Co.], Kyle Andrew [SVP Brand Director, Kate Spade New York], Brian Faherty [Owner/Creative Director, Schoolhouse Electric], Michelle Kohanzo [Managing Director, Land of Nod], Robin Petravic [Owner/Managing Director, Heath Ceramics], Rick Klau [Product Partner, Google Ventures], Patrick Buckley [Co-founder, DODOcase], Red Gaskell [Head of Social, Everlane], and moreBrands included: West Elm, Everlane, Warby Parker, Harry’s, Kate Spade New York, Schoolhouse Electric, Heath Ceramics, BAGGU, Areaware, Ban.do, Rifle Paper Co., 20x200, Swell, DWR, POKETO, Sugar Paper, STORY, Chronicle Books, Land of Nod, Tattly, MoMA Design Store, Google Ventures, Photojojo!, NASA, Shopify, Tesla, and moreSponsors included: MailChimp, Squarespace, MOO, Blue Bottle, Shopify, Amplifier, Shipwire, Jeni’s Splendid Ice Creams, Chronicle Books, Mama's Sauce, DWR, Emeco, BAGGU

• Conceptualized story ideas, art directed + styled shoots for print and digital publication• Designed layouts for quarterly magazine + oversaw color correction and type closes for layouts• Collaborated on product development, ideas, vendor sourcing, and design on featured items• Analyzed and identified trends and assembled moodboards for shoots• Art directed on-location shoots for magazine, including real weddings• Directed and edited how-to videos and bonus content• Designed iPad and interactive content • Collaborated on full redesign of print and digital editions of magazine• Continued freelancing with MSW