Lauren Peck Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Folsom, California, Us

Contractor embedded full-time with the Today at Apple team

Houston, Texas, Us

• Crafts copy for email, direct mail, social media, video scripts, web, store signage, SMS, and high-level campaigns to support Tailored Brands’ clothing brand, K&G Fashion Superstore. • Led and developed the tone of voice for the brand and co-authored the editorial style guide. • Writes email, site, SEO, blog, and print copy for our other in-house brands, including Men’s Wearhouse, Moores, and Jos. A. Bank.

San Francisco, California, Us

• Owned the voice of the skincare brand as the sole copy lead, writing and editing content for the site, email, and social media, including high-profile campaigns for upcoming seasonal and product launches.• Partnered with stakeholders to deliver on-brand copy that increased revenue and new-to-file customers. • Concepted and presented new product names and packaging copy, which had visibility in Sephora stores and on Sephora.com. • Managed and developed a team of two copywriters.

San Francisco, California, Us

• Led the voice of the brand and the day-to-day messaging across all channels, including site, email, store signage, direct mailers, paid social media, and app copy. • Managed and top-edited a junior copywriter.• Presented copy concepts to the executive team each week.

San Francisco, Ca, Us

• Primary writer for print copy projects, including in-store signage, window displays, and direct mailers. • Developed and pitched product names for new launches that would then live on print, social, and digital channels, leveraging industry research and partnering with cross-functional teams to ensure their success. • Wrote impactful copy for email, site, and social, ensuring that messaging was consistent across print and digital, resulting in beating benchmarks and increased revenue.

Neuilly Sur Seine, Ile De France, Fr

Senior Copywriter, 02/2017–06/2017 • Created digital and in-store copy for the beauty brand’s digital and print platforms, including omnichannel campaigns, product pages, email, banners, in-store fixtures, app, and site. • Partnered with marketing to develop “Behind the Brand” messaging, highlighting each brand’s collection.Product Copywriter, 04/2014–02/2017• Wrote product copy for Sephora.com, while also writing content for banners, Pinterest posts, app, and the site’s “Beauty Talk” community board. • Created SEO meta descriptions, proofed product pages, and trained new hires.Contract Marketing Writer, 11/2013–04/2014• Partnered with the Senior Copywriter on marketing research and wrote copy for holiday and spring campaigns, product naming, direct mailers, and in-store fixtures. • Collaborated with the Associate Copywriter to produce Sephora’s internal “Fashion Week Trend Report,” developing catchy titles and descriptions.

Alameda, California, Us

• Wrote product page copy, headlines, SEO meta descriptions, and product backstories for WorldMarket.com, reflecting trends and style guide requirements.• Honed copywriting expertise relative to branding and SEO writing while editing website content and product copy written by other copywriters.

• Assisted with the literary journal's reading series, poetry festival, and outreach, resulting in an increase in attendance at the nonprofit’s readings series.• Researched and wrote copy for the publication's online calendar of events.

• Assisted the program manager and president with building new education programs, processed student exchange applications, and handled student issues.• Developed print and digital program materials for new educational programs and communicated with student exchange organizations overseas.• Worked on the nonprofit’s social media strategy.

San Francisco, Ca, Us

• Assisted the coordinator of the graduate Deafness program and office manager in administrative duties, including writing emails and memos, managing files, customer service, and data entry.• Organized the graduate program's events for students and processed student practicum materials.

• Assisted the Montessori school’s president, providing high-level administrative support and resource management.• Crafted professional letters, scheduled meetings, organized school files, responded to calls, and prepared the president's budget.• Received visitors and coordinated successful staff team-building events.• Worked with the school’s Write Now! Summer Enrichment Program for students ages six to 14, where I instructed them in writing skills, acted as a mentor, and evaluated student work.

Atlanta, Ga, Us

• Researched keywords and wrote targeted advertising copy (for both organic search and paid online ad campaigns), aimed at drawing consumers to click on the advertiser’s website and contact the company.

• Wrote arts-related feature stories for the bi-monthly newspaper.

Bachelor Of Arts (B.A.), English

Master Of Fine Arts - Mfa, Creative Writing

Master Of Fine Arts - Mfa, Creative Writing