• Measured campaign performance, gained insight and assessed alignment with company goals• Developed strategies and tactics to drive qualified leads for an expanding five-location company• Approved visual and creative content for sales materials, promotions, social media and website• Mentored and provided feedback to marketing team encouraging development and increasing productivity • Collaborated with subject matter experts to determine industry needs and revise marketing plans accordingly

• Organized and promoted over 50 trade shows with 200-5,000 attendees • Coordinated conferences, meetings, and client/networking events of 50-200 participants • Managed and allocated marketing and promotion budgets ranging from $8,000 to $80,000 • Updated marketing plans based on trends, needs, and spending efficiency• Consulted with subject matter experts, external resources, and clients to determine industry needs and target markets• Coached sales team on successful execution of the marketing plan and lead capturing efforts• Tracked ROI and assessed benefits of sponsorships and memberships funded by marketing budget • Prepared and presented marketing evaluations to senior management and stakeholders• Formulated and launched a new trade show evaluation process • Enhanced lead capturing activities and introduced a lead nurturing/communication plan • Collaborated with global partners in the integration of a new lead capturing system with Salesforce• Analyzed marketing trends and determined media buys• Improved team appearance and brand identity by implementing a standardized dress code • Headed the messaging, selection, accuracy and inventory of promotional items • Negotiated contracts with outside vendors and suppliers

• Built connections and maintained long term relationships with new and existing customers to increase repeat business• Identified client needs and guided purchasing decisions while implementing value add techniques• Developed and expanded client base and social media presence independently through clever marketing strategies• Prepared proposals, contracts, and recorded client preferences and purchases • Exceeded individual sales goals and supported team in maintaining a high revenue rank among other locations

• Conducted and interpreted customer surveys and focus group results• Reviewed day-to-day activities and feedback to maintain efficient productivity and strong client satisfaction• Contributed to weekly management meetings to report marketing successes and suggest future initiatives• Capitalized on reservation and booking opportunities through research and cold calling of businesses, schools, and community organizations • Formalized employee expectations and standards for daily operations and group event execution• Appointed and mentored Street Team members to embody an enthusiastic professionalism when representing the company at community events• Increased flow of traffic through the development and incorporation of Sales Promotions Calendar• Introduced and reviewed Marketing Calendar with Marketing Coordinator regularly • Created location specific marketing pieces while adhering to corporate identity guidelines

• Served as the “face” of company and primary point of contact for all customer and media inquiries.• Facilitated company growth from a single location to a national brand• Secured key accounts such as Saks Fifth Avenue, Limited Brands, and Comcast• Earned the company feature segments on the Food Network and NBC 10• Implemented marketing strategies and sales techniques, such as a customer loyalty app, to amplify revenues• Drafted graphics, messaging, and content for all print and digital marketing efforts• Composed content for company website, third party websites, social media, and press releases• Analyzed and reported profits and losses to executive officers• Boosted client base and special event contracts through targeted promotions, sales calls, and referrals• Stayed current with industry trends to improve marketing efforts and enhance competitive advantage• Educated team members on company vision and how to successfully achieve company goals • Designed branded apparel and accessories for both team members and retail sales • Drafted, updated, and instated standard operating procedures