Lauren Piro

Lauren Piro Email and Phone Number

Digital Content Director at Food Network @ Warner Bros. Discovery
New York, NY, US
Lauren Piro's Location
New York, New York, United States, United States
Lauren Piro's Contact Details
About Lauren Piro

I'm a digital writer, editor, marketer and content leader who's obsessed with storytelling that serves and delights, and the intersection of content and marketing strategy. With an eye on growth, engagement and conversions, I lead teams that create powerful editorial and drive brand voice and awareness. We work toward goals for SEO, social reach, partnerships, affiliate revenue and more, and I strategize promotion and programming across site, search, e-mail and syndication.I'm an agile, full-stack editor and content strategist whose expertise is in the lifestyle and food categories. Though it seems like another lifetime ago, I even went to culinary school and worked the line at Fausto in Brooklyn. And I also develop recipes, though that's more of a side quest these days. :)I'm an ideas machine that won't suggest tactics that stopped working five years ago, and I tackle editorial, branded, and partnership projects with equal fervor. I believe that storytelling matters (and the analytics too), and I love seeking out the next cool thing audiences didn't even know they wanted to know about.

Lauren Piro's Current Company Details
Warner Bros. Discovery

Warner Bros. Discovery

View
Digital Content Director at Food Network
New York, NY, US
Website:
wbd.com
Employees:
41086
Lauren Piro Work Experience Details
  • Warner Bros. Discovery
    Digital Content Director At Food Network
    Warner Bros. Discovery
    New York, Ny, Us
  • Warner Bros. Discovery
    Digital Director, Editorial At Food Network
    Warner Bros. Discovery Dec 2018 - Present
    I lead editorial content strategy and execution across Food Network's digital platforms, and am heavily involved in the FN's digital content marketing and brand partnerships as well. My team of ten works on all areas of the brand on digital, including editorial daily publishing (on both FoodNetwork.com and off-platform), site and newsletter promotion, syndication strategy (i.e. Apple News), SEO strategy and execution, social content and video, UX writing and programming, e-commerce and affiliate content, content marketing, digital marketing, partnerships, and direct-to-consumer (namely, the Food Network Kitchen app). I like to call us "the hub of the wheel," as we work with many adjacent teams to execute on goals and unite the larger brand context for all of our work. To that end, I also partner closely with our product team to make FoodNetwork.com a top destination for home cooks and food fans. Lately we've been working on improving site search and structure, EEAT features for SEO, as well as enhanced templates for content creation. Plus, our teams are exploring opportunities with generative AI.And with our test kitchen and culinary production teams (as well as a network of social creators and freelancers) we create and promote media that makes the world excited to cook and eat, and work every day toward strategically growing our audience and hitting our partnership goals.
  • Warner Bros. Discovery
    Senior Digital Editor At Food Network
    Warner Bros. Discovery Mar 2017 - Dec 2018
    Working closely with Food Network's test kitchen, video producers and social media team, I create fun stories, photos and videos about food for all of our vastly growing digital properties. I manage an editor, hire freelancer writers, photographers/videographers and food stylists, and commission content from culinary contributors — and pore over the analytics to make sure each pitch and project counts.Good with food (and words and a video camera)? I want to know you!
  • Fausto
    Line Cook
    Fausto Jun 2018 - Dec 2018
    Brooklyn, Ny
    In completion of culinary school (and then afterward), I worked here every weekend, assisting in prep for brunch and dinner, and working garde manger, pasta and dessert stations during service.
  • Scripps Networks Interactive
    Digital Editor, Culinary At Foodnetwork.Com
    Scripps Networks Interactive Jan 2016 - Mar 2017
    New York, Ny
  • Hearst Magazines
    Senior Editor At Goodhousekeeping.Com And Housebeautiful.Com
    Hearst Magazines Jun 2015 - Jan 2016
    New York, Ny
    After spending a year solely on GoodHousekeeping.com, I was promoted to handle day-to-day operations on HouseBeautiful.com as well (in addition to managing the home and lifestyle categories on GH.com).I managed the team's web editor and editorial assistant, and worked closely with our site director to plan a social-first content strategy. I continued to write, edit, and assign highly produced original stories daily, which contributed to significant traffic growth.
  • Hearst Magazines
    Web Editor At Goodhousekeeping.Com
    Hearst Magazines Mar 2014 - May 2015
    New York, Ny
    I was one of the first new hires for the relaunch of GoodHousekeeping.com, under Hearst Digital Media's complete reimagining led by Troy Young. I handled all home, holiday, and lifestyle content for the site, writing and editing 1000+ stories (and pitching tons more), laden with social power. Challenged with daily content velocity quotas, I worked on everything from short newsy bites to highly produced features, with original photography, design, and reporting.In my tenure, our team breathed exciting new life into GoodHousekeeping.com, tripling unique visitors in two years.
  • Meredith Corporation
    Associate Editor At Ladies' Home Journal
    Meredith Corporation Oct 2013 - Mar 2014
    New York, Ny
    I assigned, edited and wrote lifestyle, features and travel stories for the print magazine, with digital and social extensions as well. I was part of the team that worked on LHJ's biggest redesign, which aimed to enhance engagement with readers and the blogger community.
  • Meredith
    Assistant Editor At Ladies' Home Journal
    Meredith Nov 2010 - Oct 2013
    New York, Ny
    Previously an editorial assistant from November 2010 - March 2012.
  • Martha Stewart Living Omnimedia
    Freelance Reporter/Research Editor
    Martha Stewart Living Omnimedia Sep 2009 - Sep 2010
    I researched and fact-checked for Martha Stewart Living magazine (including the magazine's first stand-alone iPad app) and the MSL books and special projects department, working on Martha Stewart's Encyclopedia of Sewing Crafts and the Power Foods cookbook. Developed editorial experience with food and recipes, beauty, shelter, crafting, and gardening.
  • Time Inc.
    Freelance Editorial Assistant At This Old House
    Time Inc. Feb 2010 - Jun 2010

Lauren Piro Skills

Editorial Blogging Magazines Editing Fact Checking Writing Incopy Social Media Content Strategy Online Publishing Journalism Copy Editing Digital Media Publishing Web Content Storytelling Ap Style Reporting Web Analytics Css Html Books Newspapers Administrative Assistants Print Media Editorial Project Management Communications Administrative Support

Lauren Piro Education Details

Frequently Asked Questions about Lauren Piro

What company does Lauren Piro work for?

Lauren Piro works for Warner Bros. Discovery

What is Lauren Piro's role at the current company?

Lauren Piro's current role is Digital Content Director at Food Network.

What is Lauren Piro's email address?

Lauren Piro's email address is la****@****ery.com

What is Lauren Piro's direct phone number?

Lauren Piro's direct phone number is +186556*****

What schools did Lauren Piro attend?

Lauren Piro attended Villanova University, International Culinary Center, Columbia University - Graduate School Of Journalism.

What skills is Lauren Piro known for?

Lauren Piro has skills like Editorial, Blogging, Magazines, Editing, Fact Checking, Writing, Incopy, Social Media, Content Strategy, Online Publishing, Journalism, Copy Editing.

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