Support account teams in government, scientific research, and public health to measure, analyze, and report on marketing activities, enabling data-driven decision making for more effective campaigns. Current and former projects include the Million Hearts® initiative, the Safe to Sleep® campaign, the All of Us Research program, the Centers for Disease Control and Prevention’s Division for Heart Disease and Stroke Prevention, the Food and Drug Administration’s Center for Drug Evaluation and Research, the Office on Women’s Health, and various Institutes within the National Institutes of Health (NIH).Strategic Planning- Recommend digital marketing strategies based on best practices, experience across contracts, and previous results.- Conduct research and analysis using a variety of methods and tools, including keyword research, survey data analysis, social listening, web and social data analysis, and more.- Develop campaign evaluation plans, defining campaign goals, objective, and key performance indicators. Data Collection- Build and manage Google Analytics and Tag Manager accounts, including transitions to Google Analytics 4.- Build social listening and media monitoring queries. - Manage UTM tracking protocols for all campaigns.Evaluation and Reporting- Manage report production schedule across all clients, including workflows with analysts and account teams.- Produce monthly/quarterly campaign reports, deep dive tactic-level evaluations, and ad hoc data requests; reports include strategic, data-informed recommendations.

Metrics and Optimization (Team Lead)• Was selected to lead analytics and reporting efforts for entire marketing group including business development, member engagement, and internal communications. • Developed team-wide marketing dashboard to reflect entirety of team's efforts and communicate successes and areas of opportunity to senior leadership. Coordinate with teams each month to generate this report. • Consult marketing teams on improving measurement and reporting efforts and conduct deeper analysis as-needed to support testing and optimization of campaigns.Content Marketing• Joined the business development marketing team to contribute to lead generation efforts for commercial and MCO B2B clients• Led team in development of the company's first strategic content marketing plan including content audits, competitive analysis, persona development, and content strategy. • Manage content calendar and work with subject matter experts across the company to publish thought-leadership content several times per week• Work with team to support inbound marketing strategies through email marketing, social media, and website design• Compile and track leads nurtured through content marketing and communicate opportunities to sales teamWellness Program Communications• Create strategic marketing plans for client's employee wellness programs• Write copy and work with graphic designers to create compelling health behavior change campaigns• Lead analytics, reporting, and A|B testing strategy for digital marketing components across all clients

• Produced and published website content within CMS, including monthly promotional material, SEO-friendly website copy, images and video• Managed video production, including script writing, scheduling, day-of shoot coordination and subsequent promotion• Coordinated with agency partners to manage technical website improvements and fixes as well as a variety of creative projects in an organized and timely fashion• Re-wrote all PPC ad copy to be more relevant, specific and customized to keywords resulting in the campaign’s highest lead conversion rates to date• Developed the company’s first content marketing strategy, developing a corporate blog, email marketing program and social media presence

• Day-to-day management of all Life Fitness corporate social media properties including Facebook, Twitter, LinkedIn and Pinterest.• Work with local marketers to develop Life Fitness social media presence globally. Launched seven local country Facebook pages in the program’s first year. • Contribute to development of corporate social media strategies for product launches, special events and brand building initiatives. • Manage corporate content calendar and blog, working with 28 bloggers around the world. • Writing and editing blog posts, email copy, website copy and advertorials. • Coordinate with public relations agency on special projects, reporting and media placements. • Write and edit quarterly internal newsletter, distributed to all employees.

• Started with the company as an intern and was hired as a part-time publicist through graduation• Manage Facebook and Twitter accounts for several clients, executing promotional giveaways and increasing followers through content creation and customer interaction• Garnered local and national media placements for various clients• Write pitches, create media lists, and work with press to secure coverage for clients

• Drafted press releases and media alerts for various events• Wrote over 20 external and internal blog posts• Authored “Star of the Month” article for Spirit magazine • Created a media training PowerPoint that is used today for senior management and executives

Gave tours to prospective students and their families at the University of Illinois. Served as a panel member, fielding the questions of up to 300 students and parents.

- Created newsletter template- Wrote annual fundraising letter

• Drafted monthly newsletters, press releases and publicity materials• Acted as spokesperson in live TV interviews with local news affiliates• Built social media campaign by running Facebook and UPD Blog