Own strategy across digital channels and create policies to support execution for NielsenIQ, the industry leader in global measurement and data analytics for retail and consumer intelligence.- Website Monetization and Personalization- Proactively deliver strategic recommendations to maximize NielsenIQ's performance in more than 100 countries.- Collaborate with internal teams to establish digital growth goals, budget, and media mix. - Collaborate with teams to execute quarterly and ad hoc marketing initiatives for both paid and organic channels. - Establish feedback loops to measure lead quality, ROI, and customer lifetime value of paid and organic digital marketing campaigns. - Integrate A/B testing into marketing initiatives and oversee the implementation of winning tests on a regular basis. - Support teams in understanding brand lift and lead quality as a return on investment on a channel-by-channel basis. - Collaborate with teams to introduce progressive profiling and improve lead handling throughout each prospect’s consideration phase. - Create strategies and workflows to effectively integrate new acquisitions into the NielsenIQ website and marketing workflows. - Cooperate with teams to add e-commerce capabilities and revenue tracking to NielsenIQ and its acquisitions. - Partner with teams to effectively integrate e-commerce offerings into the digital marketing mix. - Maintain NielsenIQ’s relationship with third-party consultants and vendors to ensure digital strategy execution (TCS, Piano.io, etc.) - Monitor MarTech stack utilization and adoption rates. Evaluate innovative technologies that may improve performance and integrate them into our marketing stack where applicable.

Responsible for community growth at Internet Marketing Gold, a science-based SEO (search engine optimization) community. I work hand-in-hand with Kyle Roof, Ted Kubaitis and other industry experts to help these industry experts share their knowledge with current and aspiring SEOs.

Founded digital consultancy. Sample projects include: Product Management & Digital StrategyLOFT – Developed the Tumblr blogs for LOFT and LOFT’s loungewear brand, Lou & Grey.niche.co – Headed up the technology platform for the launch of niche.co, a startup that hit $2,000,000 in revenue in 3 months and was acquired by Twitter in one year. Successfully organized and clarified data for thousands of users across 23 separate APIs so brands could partner with content creators who resonate most with their target audiences.FLAMA (Univision) – Created a custom Tumblr theme that drove traffic to the network’s website prior to launch. The custom theme allowed for original content while connecting the Flama vision with content from Facebook, Twitter, and Instagram. This easy-to-manage website became the network’s pre-launch hub for all things Flama.RJK Project - Le Mystere, Cuddl Duds, OnGossamer – Collaborated with the company’s creative arts director and my own technical team to manage the creation of custom Wordpress blogs to match e-commerce websites. Implemented custom analytics email sign up, a custom cross-browser friendly video player, and trained staff on how to use Wordpress to manage their blog.The Stone Set – Helped co-founders realize their dream of having a luxury jewelry editorial startup. Worked with the designer to turn their brand identity into an elegant online presence and developed the concept as a custom Wordpress website.Digital Marketing & Writing Clients include: Brand Keys, Sales Graphics & CustomShow ValleyCrest Companies’ ValleyCrestTakesOn.com (now BrightView) and Halogen Media Group (now SocialChorus).- Generated business leads through content marketing. Served as a content strategist and writer/editor of industry-leading digital marketing content targeting specific B2B industry clients. - Syndicated original content in publications such as Business Insider, JC Report, and the Newstex family (e.g. Reuters and New York Times).

- Website design and development- Technical site audits and improvements - Search engine optimization (SEO)

Lauren Proctor is the Head of Marketing at Jobbatical, a jobs marketplace that matches companies with the best business, technology and creative talent around the globe. In Lauren's first six months on the job she led her team in improving high quality organic traffic to jobbatical.com by 500%.

Managed digital strategy, website, and magplus.com development team. Conducted A/B tests to improve the sales cycle. Planned, organized, and optimized inbound marketing efforts that brought in more than half of the company's new business.Managed international AdWords, Bing, and Yahoo! paid search campaigns with a quarter of a million dollar annual budget. Improved account efficiency to lower CPM and increase conversion rates. Honed the accounts to bring in 20% more leads per month with the same budget.

Product lead for custom, real-time analytics dashboard. Dashboard provides production and marketing teams with signals and insights to enable timely strategic decisions. The mobile responsive web app tracks engagement, momentum and growth across YouTube and other social platforms. Responsible for tracking, insights and reports across website, three core YouTube networks and 100+ partner channels in fashion, comedy, and action sports. Recommendations contributed to an average 19% month-over-month growth and the fastest growing action sports property on YouTube.Developed custom KPIs and signals to drive stronger growth and engagement with the company’s portfolio of brands. Produced visual Excel reports to evaluate and clearly communicate effectiveness of paid spend. Recommendations produced more engaged viewers and reduced CPC 6%. Summarized quarterly performance across 100+ multichannel portfolio properties and prepared analytics for Bedrocket’s investor meetings.

Assistant instructor for General Assembly's Web Development Immersive course, a full-time program that turns people into web developers. Taught students to become proficient in HTML, CSS, JavaScript, Ruby, and Ruby on Rails.

As the third hire at L2, was responsible for growing digital presence of the luxury brand consultancy. Within two years the website targeting digital marketing executives of luxury brands, consistently attracted 12K+ organic, unique visitors per month. Served as website manager, content strategist, and writer/editor of L2 Think Tank’s blog. Developed blogger and press relationships to achieve increased exposure. Managed social media presence across digital channels, including tweets, custom Facebook apps, and Facebook advertising. Managed international AdWords campaigns and internationalization of digital brand collateral. Contributed to email marketing template strategy and development. Generated monthly analytics recommendations to fuel growth and opportunities across digital properties.