Lauren Reeves

Lauren Reeves Email and Phone Number

Senior Brand Content Manager @ Albertsons Companies
San Francisco, CA, US
Lauren Reeves's Location
San Francisco, California, United States, United States
Lauren Reeves's Contact Details
About Lauren Reeves

With over 15 years of experience, I specialize in spearheading integrated marketing campaigns focused on custom content development, influencer marketing, and media partnerships. My expertise spans sectors including Financial Services, CPG, Food & Beverage, Grocery, OTC, and Automotive.I thrive in fast-paced environments, stabilizing teams during times of chaos, and cultivating cross-functional relationships to solve complex challenges. I'm known for transforming brand messages into powerful campaigns, blending creativity with data-driven insight. - At Linqia, I've built a high-performing account management team from the ground up. Together, we managed 300+ campaigns for 25+ clients, including Albertsons, Bayer, and Danone, with $77M+ budget. - Before Linqia, I sharpened my integrated marketing expertise at UM SF where I helped craft compelling new business pitches and expanded services for clients like Charles Schwab, Fitbit, and Zillow. - At UM New York (J3), I worked across the Johnson & Johnson portfolio, mastering the art of pairing brands with trusted media partners. EXPERTISE: - Leadership & Executive Presence- Cross-Functional Collaboration- Media Partnerships & Sponsorships- Innovative Problem-Solving- Project Management- Analytics & InsightsTOOLS & TECH:- Microsoft Office Suite & Google Workspace- Salesforce, JIRA, Asana- Canva, Keynote, PowerPoint- Proficient in PC & MacSELECT CLIENTS & INDUSTRIES: - CPG: Johnson & Johnson, Bayer, Edgewell - Grocery, Food & Beverage: Albertsons, Kraft Heinz, Danone - Finance: Charles Schwab - Tech: Fitbit, Zillow - Entertainment: Ubisoft - Automotive: ChevroletWhen I’m not at my computer, I enjoy finding new puppy-friendly hikes to explore while listening to podcasts and audiobooks.

Lauren Reeves's Current Company Details
Albertsons Companies

Albertsons Companies

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Senior Brand Content Manager
San Francisco, CA, US
Website:
albertsons.com
Employees:
108884
Lauren Reeves Work Experience Details
  • Albertsons Companies
    Senior Brand Content Manager
    Albertsons Companies
    San Francisco, Ca, Us
    View
  • Linqia
    Head Of Strategic Accounts
    Linqia Feb 2024 - Present
    San Francisco, California, Us
    Developed and led the Account Management team responsible for overseeing 300+ social content campaigns and client relationships, managing budgets of up to $20M annually. Leveraged data-driven strategies, cross-functional collaboration to drive innovation and improve client retention. Acted as a crucial link between creative teams, Sales and Clients. • Led cross-functional projects to improve ways of working, resulting in $20.5M in renewals in 2 years• Developed strategic Go-To-Market digital marketing plans aligning with brand goals and KPIs • Analyzed performance data to deliver data-driven insights and develop thought leadership materials• Represented Voice of Customer in Product Development, from PRD to release• Pioneered innovations: Celebrity/Athlete partnerships, automotive, and custom productionsKEY CLIENTS & PARTNERS: Albertsons, Bayer, Danone, Pharmavite, TikTok, Instagram, YouTubeKEY INDUSTRIES: Grocery, CPG, Food & Beverage, Wellness, Social Media, Influencer
    View
  • Linqia
    Director Of Strategic Accounts
    Linqia Sep 2020 - Feb 2024
    San Francisco, California, Us
    • Scaled account management team from 1 to 15 members across 4 locations• Mentored team, resulting in 4 promotions, while overseeing resourcing• Streamlined processes, including creative briefs and influencer contractingKEY BRANDS & PARTNERS: Albertsons, Bayer, Chevrolet, Kraft Heinz, Edgewell, GSK, Chime, New York Life, TikTok, Instagram, YouTubeKEY INDUSTRIES: Grocery, CPG, Automotive, Food & Beverage, Finance, Social Media
    View
  • Um Worldwide
    Vp Group Content Director, Um Studios Umsf
    Um Worldwide Dec 2015 - Sep 2020
    New York, Ny, Us
    Manage integrated, multi-channel programs from planning to execution for Brands including Charles Schwab, Fitbit, Ubisoft, Levi's, GoPro, Columbia, Ghirardelli, Truvia, and SONY Pictures International. Prior roles focused on Johnson & Johnson portfolio of brands. • Spearheaded over 50 integrated marketing programs from inception to launch • Acted as the strategic lead and primary point-of-contact for all Brand and Cross-Agency partner needs, including TV, Digital, Social, OOH/Experiential, Media Partnerships/Sponsorships and Talent • Forged strong partnerships and collaborated with Cross-Agency & Media Partners, Clients, Creative, Production, and Media Teams serving as a trusted resource of Brand and creative insight• Managed multiple projects simultaneously, delivering on time and on budget KEY INDUSTRIES: CPG, Finance, Fashion, Retail, Tech
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  • Um Worldwide
    Group Director, Activation
    Um Worldwide May 2014 - Nov 2015
    New York, Ny, Us
    NOTABLE RESULTS• Developed integrated program for Zyrtec in partnership with ABC’s Scandal including custom TV, real-time Twitter and BuzzFeed extensions, resulting in double-digital lifts on Brand health metrics• Led development and execution of +40 custom videos for JOHNSON’S® Baby • Managed the strategy and execution for the ACUVUE® sponsorship of FOX’s Teen Choice Awards including event coordination, Client experience and logistics• Attended +100 custom video and photo productions as Client lead, accountable for ensuring creative strategy and maintaining legal guidelines KEY CLIENTS: Charles Schwab, JOHNSON’S® Baby, ZYRTEC®, ACUVUE®, and Infants’ TYLENOL® KEY INDUSTRIES: Finance, CPG
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  • Um Worldwide
    Activation Director
    Um Worldwide Mar 2012 - May 2014
    New York, Ny, Us
    Managed integrated marketing campaigns for multiple Johnson & Johnson Brands including: JOHNSON’S® Baby and ACUVUE®.
    View
  • Um Worldwide
    Account Supervisor, Activation
    Um Worldwide Mar 2011 - Mar 2012
    New York, Ny, Us
    Managed integrated marketing campaigns for multiple Johnson & Johnson Brands including: JOHNSON’S® Baby and ACUVUE®.
    View
  • Um Worldwide
    Senior Account Executive, Activation
    Um Worldwide Jul 2010 - Mar 2011
    New York, Ny, Us
    Managed integrated marketing campaigns for multiple Johnson & Johnson Brands including: JOHNSON’S® Baby, CLEAN & CLEAR®, Neutrogena® and AMBI®.
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  • Ddb
    Account Executive
    Ddb Jun 2010 - Jul 2010
    New York, Ny, Us
    • Led multiple print, TV and integrated campaigns from concept through release. • Responsible for budgets, finance compliance, timelines and legal clearance.• Managed communications with cross-functional agencies, including Global.• Oversaw production and travel budgets for TV, Digital and Print executions. • Organized Global Brand marketing materials, facilitating Regional requests and asset needs. Gained strong insight into the need to facilitate multi-functional and cross team cooperation.KEY CLIENTS | CLEAN & CLEAR® US, GLOBAL and EAME, RoC®, AVEENO® EAME
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  • Ddb
    Assistant Account Executive
    Ddb May 2009 - Jun 2010
    New York, Ny, Us
    See Above
    View

Lauren Reeves Skills

Advertising Integrated Marketing Account Management Marketing Communications Social Media Strategic Planning Budgets Client Services Strategy Digital Marketing Event Management Project Management Leadership Photoshop Client Service Oriented Creative Problem Solving Critical Thinking Mentoring Teamwork Budget Management Media Microsoft Office Marketing Strategic Thinking Relationship Management Photo And Video Production Celebrity Endorsement Personnel Management Promotions Social Perceptiveness Organization Public Speaking Creativity Excel Powerpoint Contract Management Best Practices Social Media Marketing Management Marketing Strategy

Lauren Reeves Education Details

  • University Of Richmond
    University Of Richmond
    Business & Leadership Studies

Frequently Asked Questions about Lauren Reeves

What company does Lauren Reeves work for?

Lauren Reeves works for Albertsons Companies

What is Lauren Reeves's role at the current company?

Lauren Reeves's current role is Senior Brand Content Manager.

What is Lauren Reeves's email address?

Lauren Reeves's email address is la****@****mww.com

What is Lauren Reeves's direct phone number?

Lauren Reeves's direct phone number is +164726*****

What schools did Lauren Reeves attend?

Lauren Reeves attended University Of Richmond.

What are some of Lauren Reeves's interests?

Lauren Reeves has interest in Children, Civil Rights And Social Action, Education, Human Rights, Arts And Culture.

What skills is Lauren Reeves known for?

Lauren Reeves has skills like Advertising, Integrated Marketing, Account Management, Marketing Communications, Social Media, Strategic Planning, Budgets, Client Services, Strategy, Digital Marketing, Event Management, Project Management.

Who are Lauren Reeves's colleagues?

Lauren Reeves's colleagues are Inga Wilkinson, Krystal Evans, Michele Burlew, Doug Miniutti, Steven Estes, Danna S...., Yessi Perez.

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