Driving an innovative product strategy that aligns with all stakeholders across various digital platforms & technologies to meet client ROI goalsManage client accounts and understand customer needs to create product roadmap Generate proposals and document product requirements in order to design a clear customer journey Design and optimize fully responsive websites including all integrations such as social media and payment systems Work closely with technical teams to explain requirements, align priorities and estimatesCreate go to market strategy post launch and execute digital marketing campaigns via email and social media

I am a data-oriented online engagement expert, teaching the essentials of Marketing Metrics.

Teaching social media strategies to future Dragons.

Elementary art educator K-5 who brought diversity and inclusion to every classroom.

Collaborated with internal team members to develop online strategies that increased conversion 19.51% IYA for Black Friday weekend Partnered with marketing team members, 3rd party agencies and influencers to promote brand social strategyDetermined and managed product categorization, landing page features and implemented testing strategies to increase online sales

Responsible for overall day to day website management of a $ 3MM business including all website approvals and ongoing enhancementsAssisted in the growth and expansion of the North America US e-business by 41% by creating first responsive website within P&GLed total overhaul of SK-II.com UX design, increasing conversion 67% resulting in 180 IYA incremental sales (1.3MM) Launched sample program similar to leading beauty brands and redesigned packaging more suitable to high-end clientele Created information architecture and sitemap for SK-II.com Managed workflow and relationships with digital agencies needed to refine and execute web optimizationBrought innovation to the brand by launching its first 360 media campaign that has been implemented globally Developed new strategy for digital marketing channels (website, social and e-mail) and created content to deliver a strong brand messageDetermined and maintained e-commerce calendar for seasonal planning including content updates, promotions and online marketing initiatives Grew and optimized CRM program via content, segmentation and new user acquisition produced a 48% growth and overall 68% increase in sales IYAOversaw and continuously worked to improve SEO and SEM through on-going optimizations Managed social media campaigns using trackable URL and web analytics tagging standardsLaunched Pinterest campaign resulting in a 2.07% engagement rate and 0.23% CTR, well above beauty category benchmarksCreated, edited and approved all website copyPartner with internal teams to manage inventory, product forecast and shipping

Styled NYC elite for events and outings, provided fashion expertise as well as excellent customer assistance.

Built, managed and updated product categories using analysis and strategic vision that achieved a 2% increase in desktop and mobile salesCustomized a social media integration platform with the help from client and colleagues resulting in a half a million dollars in revenue Created localized navigation for content categoriesDirected creative for major content initiatives through inventory analysis and team collaboration Partnered with marketing, graphic designers and buying teams to ensure product stories were supported appropriately in outbound communication and messaging touch points across the consumer landscape Created targets and KPIs to sign off with the E-commerce PresidentMaximized profits through site search optimization and metadata key termsContributed to the design and QA issues such as bugs, broken images and load speed for the launch of new Steve Madden website Collaborated with director of e-commerce systems, IT team and platform partner on site improvements and problem resolution Approved photography and oversaw the retouching process of all images Trained and managed new team members in all CMS systems

Implemented A/B testing merchandising strategies that maximized revenue by $ 1.3 million in an eight week periodRe-targeted merchandise to ensure product sell through increasing sales by $60 thousand in a four week periodCreated localized content hierarchy for specific categories within content management systemTeamed with merchandisers, marketing and buyers to ensure consistency and integration of merchandise on all product pages and headersAnalyzed daily and weekly product performance that contributed to an increase in online salesConducted patterning research on competitor websites for site enhancements Merchandised and styled all product pages with our custom built CMS systemRoad mapped and sequenced collectionsPartnered with planning to ensure appropriate inventory of all key product assortment which that lead to department wide bonusesTrained and managed new team members

Collaborated in managing two multi-million dollar segmentsMonitored sales and stock levels by department and classification for daily and weekly sales reportsPrepared weekly OTB recaps by department and classificationAllocated merchandise for all 24 retail stores through inventory analysis Implemented markdowns and mark ups based on sell through and overall pricing strategy Cultivated a competitive shopping advantage through detailed reports Attended market appointments and shows to aide in the selection of goods

Visually merchandised the sales floor, as well as re-stocked top selling items Top seller who kept current with the latest styles and trends in order to style our fashion forward clienteleReported to buyers on top selling merchandise and recommended markdowns on poor selling items increasing product sell thru