Lauren Riddle Email & Phone Number

Houston, TX, US

Houston, Texas, United States

• Created marketing campaigns, go-to-market strategies, and A/B marketing tests for a start-up aviation management app resulting in a 74% increase in current client engagement, an increase in app downloads from users.
• Planned, designed, and executed the copy, creative, and strategy of 5 digital and email marketing campaigns utilizing Mailchimp and Salesforce to target 5,000 pilots, resulting in a 41% increase in prospective client.
• Conducted… Show more
• Conducted market research, client interviews, and gathered data to effectively analyze the industry, improve the user experience, and determine a strong viable marketing strategy position for future growth, success.
• Strategically analyzed user data to create marketing tags and segmentation effectively improving open rates and engagement. Show less

Katy, Texas

• Effectively managed $100M in Academy’s Footwear business resulting in yearly growth and profitability.
• Maintained 95% inventory in-stock supply position meeting inventory level goals to support and fulfill projected sales and demand, while managing capacity constraints, and parameters.
• Executed weekly forecasts and determined cost-effective use of inventory investment to generate replenishment purchase orders with vendors to support sell-thru, weeks of supply, and in-stock… Show more
• Executed weekly forecasts and determined cost-effective use of inventory investment to generate replenishment purchase orders with vendors to support sell-thru, weeks of supply, and in-stock inventory levels.
• Built and generated planogram capacity analysis report to ensure store fixtures maintained sufficient inventory levels.
• Developed queries for reports and an Excel dashboard for key KPI’s such as weeks of supply, aged inventory, and sales which streamlined and reduced reporting time for the department, identified risks, and improved.

Katy, Texas

• Generated quarterly purchase orders with vendors, and planned successful product launch strategies and monthly open-to-buy’s.
• Selected for time management skills, organization, and expertise to be the substitute assistant buyer in different departments strategically managing multiple tight deadlines and successfully fulfilling 3 times the.
• Mentored and trained four new hires on assistant buyer responsibilities, reporting tools, and systems resulting in increased success and… Show more
• Mentored and trained four new hires on assistant buyer responsibilities, reporting tools, and systems resulting in increased success and minimized errors post-training.
• Analyzed market, regional, and brand trends to create successful quarterly buys and pricing strategy ultimately beating yearly comps.
• Created a weekly reporting tool that analyzed store selling history and maximized sales profitability for assortment and end-of-life items.

Houston, Texas

• Compared various inventory management computer software tools.
• Implement online system software (StitchLabs), thus reducing lost inventory & increasing efficiency with supplier.
• Integrate StitchLabs software with Square sales app.

Lubbock, TX

• Established organizational goals, developed an executive board, actively lead, encouraged, and motivated 60+ student members.
• Coordinated, directed, organized and executed meetings, various fundraising campaigns, and social media strategy to increase brand awareness, new donors and sponsorships which raised over $9K in one year.
• Planned and executed a successful 5K with 200+ participants, including handling all registration, permits, and logistics.
• Formulated and implemented… Show more
• Formulated and implemented scalable fundraising strategy while ensuring it stayed on time and on budget.
• Appointed officers, administered key duties and responsibilities, and provided training.

Lubbock, TX

• Formulated and implemented initial fundraising strategy
• Ensured organization’s funds were invested appropriately

Houston, Texas

• Executed a supplier rationalization project identifying and categorizing optimum vendors for sourcing parts considering costs, capacity, reliability and anticipated demand which increased the efficiency and decreased.
• Produced purchasing information records in SAP and collaborated with the Quality and Reliability team to create quality information records for future reference.
• Reviewed drawings, bills of material, & part specifications as well as used… Show more
• Reviewed drawings, bills of material, & part specifications as well as used Material Requirements Planning system to anticipate future demand.
• Operated quote tracker (online quote tracking system) to send out quote requests to suppliers. Show less

Master Of Business Administration - Mba

Activities and Societies: Forté Fellow; Marketing Association; Rice Business Women's Organization - Successfully completed professional.

Bachelor Of Business Administration (Bba), Marketing: Global Supply Chain, Gpa: 3.7