Lauren Roach Email & Phone Number

Outsourced CMO services designed to set your brand free:--> Strategic planning, insights and results based on experience working with brands as head of marketing and Chief Marketing Officer. Work with Brand Rebellion on a fractional basis if your business could benefit from CMO-level results, yet having a CMO role on staff doesn’t make sense for your organization.-->Meet you where you are and build together, understanding that there is no one-size-fits-all solution and that forcing a specific process or approach won’t work for your unique business and your unique challenges.-->Assess and prioritize — Most brands can’t do all things marketing all the time (and here’s a secret: if you’re doing the right things, you don’t need to). Get the most out of your marketing efforts and budget.-->Maximize your marketing talent and resources — Identify the mix of in-house and/or outside talent to create results and budget efficiency.-->Agency, vendor and platform independence — Brand Rebellion is an advocate, protector and vision keeper for your brand. Brand Rebellion doesn’t benefit from upselling services, platforms or specialists. Brand Rebellion is focused on matching what your business truly needs with the right resources to get real results from marketing.-->Clarity to understand what will drive meaningful results for your business — Stop spinning your wheels with marketing that’s not working for you.

Developed and implemented a brand strategy to set Wyche apart as a firm of thought leaders uniquely positioned to provide transformative results for clients and the community.Created firm and practice level marketing plans to reach key audiences.Worked with firm’s Executive Committee to identify, track, and implement strategic marketing initiatives.Selected, managed, and directed external creative partners to deliver sophisticated and high-impact marketing solutions.

Developed marketing plans and contact strategies for annual campaigns to ensure vendor goals were met and that the most effective messaging and marketing mix was delivered to customers.Provided direction to creative team and agency partners to ensure marketing efforts were on strategy, on budget and launched in market according to the desired timeline.

Oversaw an account team of four in delivering digital, direct mail, collateral, out-of-home, radio, and print advertising campaigns for Verizon Fios.Developed strategic recommendations for messaging platforms and programs designed to resonate with key target audiences.

Served as primary contact for Motorola B2B promotions account and VMware B2B extranet website account.Managed website configuration requests and trained internal resources on ChannelWave software application.