Teach junior- and senior-level college course three times a week. Students produce a magazine through classroom study mirroring a professional magazine staff, and provide an opportunity for students to have their writing, advertisements, photographs and artwork published in AgriLeader magazine.

RECENT WORK:LOGO & STICKER DESIGNSGauker Farms | Berks County, PAFebruary – April 2021Create logos and stickers for Gauker Farms, a small, family-run farm in Pennsylvania, to use in promotion.LOGO DESIGN & BRANDINGInfinity Concierge Real Estate | College Station, TXFebruary – March 2021Work with the owner of Infinity Concierge a full-service Real Estate Brokerage Company, to create a clean but refined look for her business. After several rounds of designs, a logo, color palette, business card, and letterhead were designed.INVITATION INSPIRATIONBrazos Valley Bride Magazine, Bryan Broadcasting Publications |College Station, TXSeptember 2021Create three custom wedding invitation suites featured in the Fall issue of Brazos Valley Bride magazine: minimalist and romantic, modern and contemporary, and vintage and elegant. The magazine is also featured at the Fall Bridal Show hosted by the Bridal Association of the Brazos Valley.

Manage internal and external agency communications for the Ergo Center. Write, review and edit written materials, prepare presentations and communicate with appropriate parties to announce new initiatives.Coordinate with creative groups in development of effective marketing and communication materials including production and design direction, branding strategies, quality control of materials, brand and style guides, with the goal of fostering partnership development, participant recruitment, and research implementation and dissemination etc. Create, develop and implement a strategic marketing/communications plan for the Ergo Center. Create messaging to communicate priorities and impacts for internal and external constituents, including key clinical and community stakeholders.Oversee website content, maintenance and social media strategy. Facilitate key agency events and awards. Assist with pitches and opportunities to various media outlets.

Manage internal and external agency communications for the Center for Population Health and Aging. Write, review and edit written materials, prepare presentations and communicate with appropriate parties to announce new initiatives and discuss organizational changes that maintain a positive image of The Center for Population Health and Aging and its initiatives. Coordinate with creative groups in development of effective marketing and communication materials including production and design direction, branding strategies, quality control of materials, brand and style guides, with the goal of fostering partnership development, participant recruitment, and research implementation and dissemination etc. Create, develop and implement a strategic marketing/communications plan for the Center for Population Health and Aging. Create messaging to communicate priorities and impacts for internal and external constituents, including key clinical and community stakeholders.Oversee website content, maintenance and social media strategy. Facilitate key agency events and awards. Assist with pitches and opportunities to various media outlets. May supervise support staff.Serve as a member of executive leadership group representing Center marketing and communication activities.

This 1-credit writing-intensive course is designed to help students become more familiar with the types of writing they are likely to do as public health students and professionals. It is expected that the course increases the student’s ability to do these types of writing; strengthens their general writing skills; and establishes a foundation for continuing to develop their writing skills.

Manage, conceptualize and execute marketing and communications assets for print and electronic mediums. Work to identify opportunities and areas of improvement for overall brand experience of visual storytelling. Coordinate with the marketing and communications team to craft design narrative that supports overall departmental goals. Research, apply and analyze industry trends and best practices to maintain knowledge of emerging technologies and creative techniques, to build effective strategies and creative solutions to brand elevation. Serve as managing editor (design) for integrated content initiative centered around the Health Science Center’s online newsroom, Vital Record. In coordination with content and photo/video managing editors, implement content marketing strategy, ensure consistent voice and style, assign and prioritize projects, analyze success and report on key takeaways, making suggestions for strategy shifts as appropriate. Serve as a departmental project manager for institutional priorities, initiatives and large-scale projects. Collaborate with the full marketing and communications team to provide creative direction for various internal and external projects on a small to large scale. Provide guidance to junior designer and/or student worker(s). Manage creative team as assigned, in brainstorming, development, assignment and implementation of creative assets. Identify opportunities for growth and professional development of the creative team. Act as backup director.

Conceptualize, develop and execute marketing and communications collateral for print, Web, multimedia, environmentals, signage and other mediums across the health science center’s executive office, five colleges, centers, institutes and special initiatives. Develop on-target graphic concepts backed by research, experience and best practices in the design field.Manage all aspects of assigned projects from concept through delivery, including timelines, budget, communications, deadlines and quality control. Gain approvals for concepts through established channels.Provide consulting to health science center community on effective design strategies and appropriate brand application. Develop and maintain graphics assets, including those for conferences. Supervise graphics student worker in collaboration with the Creative Director & Brand Manager (recommend work priorities, assign duties and monitor work progress/design effectiveness). Supervise graphics, attend meetings, assign and review projects and problem solve in the absence of the Creative Director.

Create and update 15 issues (Brazos Valley Bride, Brazos Family, Brazos Wellness, Best of the Brazos, BrazosLife, At Home, and Peace: Brazos Christian Life) of magazine layouts in InDesign. Layout approved editorial content. Plan and edit with Content Director and magazine intern on any edits needed, illustrations, or photo ideas. Keep the overall appearance for each magazine consistent from one issue to the next on the cover. Work with Content Director and magazine intern for ideas on layout themes. Design cover image option(s) with headlines and subheadlines for each magazine. Primarily construct covers in Photoshop. Work with Magazine intern to update and maintain brazosvalleybride.com website, by coordinating blog posts, features, and photo shoots.Design print and web ads. Work with Sales Account Representatives and their clients as needed to develop ads from scratch. Design and print sales & marketing materials (one-sheets, media kits, etc.) and in-house advertising for other media.Take select photos and edit photo shoot images, product images, editorial images, and client-submitted ad images for quality and clarity. Organize photo shoots for Brazos Valley Bride Magazine. Coordinate venue, dress shop, photographer, hair and makeup, flower, jewelry vendors and models for photo shoots twice a year. Contact models, pick out dress styles with dress shop owners, and organize dress fittings. Art direct day of photo shoot with photographer. Coordinate and communicate with the printer(s) to publishing of each magazine. Other graphic design projects as needed to promote the radio stations, websites, magazines and their affiliated projects.Serve as art creator for Bryan/College Station Annual Christmas Parade. Create yearly logo, ads, and newspaper tab insert with collaboration of committee.

Assist with the production of a quarterly magazine and serve as the staff coordinator of the Magazine Committee. As staff coordinator assist with layout, story assignments and photo archiving; work closely with graphic designer; work closely with members of the Magazine Committee. Assist with researching, writing and updating publications including the souvenir program, media guide, chairman’s handbook, visitors guide, intern handbook, purpose brochure, ticket sales materials, and information packets for special presentations. Assist in the editing of publications, letters and additional Show materials; assist in the production of the monthly e-newsletter; assist in the production of the e-newsletter and daily commercial exhibitors newsletter during Show; and assist in the production of the Rodeo daily inserts. Work with other departments to create advertisements to place in trade publications. Create promotional items for Show committees and departments including invitations, programs, brochures, flyers, forms and more. Work with the web administrator, staff and management to keep website content current and update images and text for Show's mobile application through CMS.Photograph events, including directors and chairmen for directors’ directory, merchandise for the Show’s online merchandise store and promotional materials, and social media promotions. Assist with fact and photo research for, and writing and design of, special presentations. Prepare and distribute Show time press releases and results. Prepare speeches for Show officials. Work with communications team and Noise New Media in Nashville to effectively engage the Show's social media users. Monitor and update the Show's social media platforms. Manage the Show’s writing intern program. Work with the interns as they conduct interviews, write press releases, create newsletters and take photos during a one-week internship in the Show's Marketing Department.

Teaching assistant: assist professors in undergraduate journalism classes: introduction to media writing sections I and II, writing for professional publications, magazine production, Web authoring in Agricultural communications, electronic media in agricultural communications and agricultural photography. Instruct lab section for professional publications class.

Collaborate with the communications team to formulate stories, press releases, speeches and short biographies for the college’s various publications including the Transforming Lives newsletter, program supplements and college Web site. Update Web calendar.

Work with editors and writers to produce weekly, local student-run newspaper. Manage staff by assigning stories, while also copy editing stories and layouts. Assist in paper and event promotions. Create advertisements and page layouts.