Lauren Rutledge Email and Phone Number

Manage the team responsible for global online marketing & communications strategy within GE's Power Services business, a $15B revenue organization. Areas of focus include global social media strategy, thought leadership, public web presence, online events, webinars, lead generation campaigns, lead qualification, social selling and online tools.

Established Revenue Marketing as a global function within GE's Power Services business to generate quantifiable sales pipeline and improve the customer experience.Managed campaign strategies across nine product lines and seven global regions.Responsible for administration of marketing automation software and campaign production for omni-channel programs including email, webinar, lead gen, nurture and events.

Established and maintained rigorous campaign process from creation to review & modificationDesigned incentive programs aligned to business growth goals as well as those of our OEM partners. Shared best practices in marketing automation with customers, helped to identify bottlenecks in their processes and offered recommendations.Led the pilot of Marketo marketing automation software; learned Marketo software and partnered with IT for Salesforce.com integration.

Responsible for coverage of restaurant and hotel industries for Market Intelligence supporting underwriting, sales and senior leadership in driving new business, fostering customer retention and protecting the portfolio