Achievements:Achieved a 25% growth in the licensee book of business by revamping three offered courses to meet new state laws, ensuring timely product delivery and customer satisfaction.Improved association participation by 25% through strategic initiatives and targeted marketing campaigns, enhancing member engagement and driving increased involvement.Implemented ROI-based analysis to optimize the digital marketing budget, resulting in a 15% increase in marketing efficiency and improved return on investment. Team Leadership and Performance Optimization:Expertly manage a cross-functional team of three developers, two fulfillment team members, and service providers/contractors as needed, and collaborate closely with C-suite members.Drive performance excellence by setting clear goals, identifying best practices, and leading collaborative problem-solving efforts to implement effective solutions.Successfully increased Customer Lifetime Value to $550K/year for large retailer purchases during my tenure.Customer Understanding and Engagement:Develop a profound understanding of existing and potential customer profiles through extensive research methods, including interviews, call analysis, surveys, and internal data analysis.Ensure a deep understanding of buyer and user profiles, analyzing their needs, pain points, and goals to be addressed.Foster strong partnerships with various teams to innovate feature development and prioritize feature requests based on market demand, competitive intelligence, and customer feedback.Translate technical updates and feature releases into clear value propositions for customers.

Instructs two undergraduate courses per semester, both online and in-person, in women’s studies, communications theory, and leadership development. Has developed both synchronous and asynchronous online content. Created and launched the curriculum for a groundbreaking communications course, titled 'Technology and Communication.' Developed a comprehensive digital literacy program encompassing web design, content management, and social media best practices. Integrated crucial lessons on the significance of clear copy, tailoring content to diverse audiences, and mastering search engine optimization (SEO). Expanded the course to provide in-depth insights into advanced social media strategies and effective branding techniques.Develops and manages syllabus creation; selects and compiles evaluation materials, assignments, and/or online discussion exercises to allow for measurement of performance relative to standardized learning objectivesReviews textbook and courseware changes with the department chair and other full-time faculty