Laurens De Wilde Email & Phone Number

Hong Kong

Hong Kong Sar

💡𝑫𝒊𝒈𝒊𝒕𝒂𝒍 & 𝑼𝑿 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉💡𝑩𝒓𝒂𝒏𝒅 𝑯𝒆𝒂𝒍𝒕𝒉 & 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑬𝒗𝒂𝒍𝒖𝒂𝒕𝒊𝒐𝒏💡𝑻𝒉𝒐𝒖𝒈𝒉𝒕 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 💡𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄e💡𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓/𝑷𝒂𝒕𝒊𝒆𝒏𝒕 𝑱𝒐𝒖𝒓𝒏𝒆𝒚𝒔💡𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔💡𝑷𝒓𝒊𝒄𝒊𝒏𝒈 & 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑶𝒑𝒕𝒊𝒎𝒊𝒔𝒂𝒕𝒊𝒐𝒏💡𝑯𝒆𝒍𝒑𝒊𝒏𝒈 𝑯𝒂𝒏𝒅 𝑺𝒆𝒓𝒗𝒊𝒄𝒆𝒔💡𝑵𝒖𝒅𝒈𝒆 𝑻𝒆𝒔𝒕🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Intuit Research provides 𝒄𝒖𝒔𝒕𝒐𝒎𝒊𝒛𝒆𝒅 studies for 1 market or for multiple 𝒊𝒏𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 markets,to help companies with 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 to develop and grow their business. https://www.intuit-research.com/📋𝐓𝐚𝐬𝐤𝐬:• Providing international customized research studies by deeply understanding and aligning with clients’ specific objectives, resulting in high client satisfaction• Identifying and capitalizing on new growth opportunities through a win-win approach, building strong partnerships that drive business expansion and client loyalty.

Hong Kong, Hong Kong Sar

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Nielsen Ad Intel International was the department within Nielsen monitoring high-value competitive advertising intelligence (such as creatives and spending) across TV, audio, digital (including search and social), print, out-of-home, and cinema for advertisers, agencies, publishers, and ad platforms.📋𝐓𝐚𝐬𝐤𝐬:• 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞: Provided high-value competitive advertising intelligence via SaaS platforms by collecting and integrating data across 100+ countries and by understanding and matching clients’ needs.• 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Delivered global advertising insights for cross-market comparisons and strategic analysis.• 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Collaborated with cross-functional teams, including marketing and product development, to align business goals, develop customized solutions, and drive significant revenue growth.🏆𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️ 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Achieved 550% revenue growth over 4 years by building and maintaining strong relationships across the APAC region, developing a high-performing sales team, and scaling the business effectively• 🌟 𝐂𝐥𝐢𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧:Acquired 58 new clients through strategic business plans, resulting in a robust and diverse client portfolio, and significantly contributing to the company’s growth.• 🚀 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩Led a successful social listening project for a Chinese Tech company across 53 markets, ensuring seamless execution and client satisfaction, which resulted in multiple contract renewals and strengthened client relationships.

Brussels Area, Belgium

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.📋𝐓𝐚𝐬𝐤𝐬:• A broader role than the previous one (Head of Sales and Business Development Belgium), supervising sales professionals in a bigger region (𝐵𝑒𝑙𝑔𝑖𝑢𝑚, 𝐴𝑢𝑠𝑡𝑟𝑖𝑎 𝑎𝑛𝑑 𝑆𝑤𝑖𝑡𝑧𝑒𝑟𝑙𝑎𝑛𝑑) ; 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 - 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 - 𝐓𝐞𝐚𝐦 𝐒𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧 - 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 - 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 - 𝐂𝐥𝐢𝐞𝐧𝐭 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠• Delivered retail sales data to clients in Belgium, Netherlands, Austria and Switzerland, and presented results to clients🏆𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️ 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:Led a multi-country team of 5 professionals across Austria, Switzerland, and Belgium, resulting in consistent annual growth of 10% in each market.• 🌟 𝐂𝐥𝐢𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧: Implemented targeted client acquisition strategies, leveraging market insights and competitive analysis• 🚀 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Drove revenue from $1 million to $5 million in Belgium by securing over 200 new clients, exceeding the target by $700K, and significantly contributing to the overall growth of Nielsen Belgium.• 📈 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Nurtured strong client relationships through regular communication, understanding their evolving needs, and providing tailored solutions • 🎯 𝐒𝐚𝐥𝐞𝐬 𝐓𝐚𝐫𝐠𝐞𝐭𝐬: Consistently achieved monthly new business targets for each market by effectively managing the sales pipeline using forecasting and management tools, ensuring clear communication and alignment with team members and corporate directives..

Brussels Area, Belgium

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.The team’s role was to offer and provide retail sales data to clients in Belgium, as part of the European New Business Development team📋𝐓𝐚𝐬𝐤𝐬:• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Oversaw the local market New Business Development (NBD) strategy and commercial plan• 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Supported NBD Management in strategy formulation and execution, commercial planning, and initiatives •𝐓𝐞𝐚𝐦 𝐒𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧: Supervised and coached local team members• 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Develop go-to market strategies that will deliver maximum reach across the target client portfolio• 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: Monitored progress against revenue target with tenacity and correct course quickly where necessary• 𝐂𝐥𝐢𝐞𝐧𝐭 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Targeted new clients and ad-hoc ones, with a special focus on white space and the small & medium enterprise (SME) sector, including non-FMCG clients🏆𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭: Achieved 150% growth by acquiring new customers and developing ad-hoc relationships through targeted go-to-market strategies• 🌟 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐜𝐞: Assisted the senior & regional management in developing and implementing the business strategy, by forecasting annual sales budgets, projecting expected sales, and establishing pricing for existing & new initiatives• 🚀 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Generated 20% more sales in 3 months by strategically pricing syndicated solutions.

Brussels Area, Belgium

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.📋𝐓𝐚𝐬𝐤𝐬:• 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Identified new opportunities within Benelux and Europe• 𝐂𝐥𝐢𝐞𝐧𝐭 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬: Delivered presentations for clients’ management board.• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Analyzed and discussed strategic topics with clients’ management (C-level)• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐬𝐞 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧: Prepared business cases for the launch of a European NBD 🏆𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️ 𝐓𝐨𝐩 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Contributed the highest sales volume and ranked number 1 across Europe during a 3-month sales campaign by closing $300K in new sales through strong commercial management• 🌟 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐓𝐚𝐫𝐠𝐞𝐭 𝐄𝐱𝐜𝐞𝐞𝐝𝐚𝐧𝐜𝐞:Exceeded targets by more than 10% in 5 consecutive years by identifying and gaining new opportunities, managing multiple sales cycles, and transforming ad-hoc relationships into continuous clients• 🚀 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭: Generated 20% more sales in 3 months by strategically pricing syndicated solutions.

Brussels, Brussels Region, Belgium

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.📋𝐓𝐚𝐬𝐤𝐬:• 𝐂𝐥𝐢𝐞𝐧𝐭 𝐍𝐞𝐞𝐝𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Understood and analyzed clients’ needs to tailor market research solutions.• 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Analyzed market figures and statistics to identify trends and opportunities.• 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: Presented analysis outcomes, including business potential, to clients’ management boards.• 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed client accounts, ensuring satisfaction and long-term relationships.⭐️𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐧𝐬:Developed strategic marketing plans for clients by monitoring and analyzing data from different markets and competitor activities. Delivered over 120 client presentations, resulting in multiple key account contract extensions• 🌟 𝐂𝐥𝐢𝐞𝐧𝐭 𝐈𝐦𝐩𝐚𝐜𝐭:Enhanced client business strategies through data-driven insights, leading to improved market positioning and increased ROI.

Herentals, Flemish Region, Belgium

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Siemens executed turnkey telecom projects for Africa and the Middle East via Siemens Herentals in Belgium. 📋𝐓𝐚𝐬𝐤𝐬:• 𝐂𝐥𝐢𝐞𝐧𝐭 𝐍𝐞𝐞𝐝𝐬 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Understood and analyzed clients’ needs to design tailored solutions.• 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐃𝐞𝐬𝐢𝐠𝐧: Designed solutions integrating different technologies to meet client requirements.• 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐃𝐞𝐟𝐞𝐧𝐬𝐞: Presented and defended solutions to clients, ensuring alignment with their strategic goals.• 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧: Negotiated with clients to secure project agreements.⭐️𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️ 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐒𝐚𝐥𝐞𝐬 𝐂𝐥𝐨𝐬𝐮𝐫𝐞:Closed complex sales by presenting and negotiating solutions, then delivering them through pragmatic approaches, resulting in projects with a $1 million+ value.Key projects include:* Offshore call centers (cf. PCCI in Senegal)* Open Transport Networks (OTN) (cf. Aramco in Saudi Arabia)• 🌟 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲:Managed OPEX costs effectively, contributing to high profitability, resulting in 30% EBIT, on $1 million+ value projects• 🚀 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭:Delivered high-impact solutions that enhanced client operations and satisfaction, resulting in additional projects in the region..

Munich, Bavaria, Germany

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Siemens HQ in Munich, the department Information and Communication Networks 📋𝐓𝐚𝐬𝐤𝐬:Development of an e-supply chain management application to be used in 68 countries • Interface between development and users in the 68 markets.• understanding and analyzing needs per market, synthesizing, and checking potential• Launch and push the marketing of the tool internationallyThe tool was Implemented in 2002 and still in use when Siemens merged its Enterprise Communications business with the Gores Group in 2008⭐️𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• ⭐️ 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭:Changed and improved the delivery & tracking process to be used in 68 countries by implementing an e-business platform, resulting in 50%-time savings on tracking the supply chain from factory to client.

Beersel, Flemish Region, Belgium

🏭𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲:Siemens Information and Communication Networks provided telecom solutions, including PABX, phones, VOIP, and applications such as DECT, unified messaging, and call center solutions, to clients in:*Finance (e.g., banks and insurance companies)*Healthcare (e.g., hospitals and companies like UCB)*Consumer Goods (e.g., companies like Coca Cola and ABInbev)*Energy*Retail (e.g., supermarkets like Carrefour and Delhaize)*Automotive*Industrial Goods (e.g., companies like AGC Glass, Solvay)📋𝐓𝐚𝐬𝐤𝐬:• 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥: Prepared, calculated and designed proposals• 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Coordinated and executed projects, such as a multi-site call centre project for Fortis Bank🏆𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:⭐️Delivered telecom solutions to clients in Belgium by preparing and designing proposals, project management and handling the delivery, resulting in 12% growth in 1 year.