๐ ๐ ๐๐ฆ ๐ ๐๐๐ฅ๐๐ฌ ๐๐๐๐๐๐ซ | ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ซ๐ข๐ฏ๐๐ซ | ๐๐๐๐ ๐๐ฑ๐ฉ๐๐ซ๐ญWith over 15 years of experience in sales and business development across market research, media, tech, and FMCG, I thrive on delivering results. My track record includes:๐ ๐๐๐% ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐ข๐ง ๐ ๐๐๐๐ซ๐ฌ: Partnering with APAC connection points, building senior-level relationships, and leading high-performance teams.๐ ๐๐ ๐๐๐ฐ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ: Strategic business planning, solution-selling, and teamwork.๐ ๐๐ฎ๐ฅ๐ญ๐ข-๐๐จ๐ฎ๐ง๐ญ๐ซ๐ฒ ๐๐๐๐ฆ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ: 10% annual growth in Austria, Switzerland, and Belgium.๐ผ #๐ ๐๐๐ฅ๐๐ฌ ๐๐จ๐ฅ๐ฎ๐ฆ๐ ๐ข๐ง ๐๐ฎ๐ซ๐จ๐ฉ๐: Closing $300K in a 3-month campaign.Iโm passionate about driving sales and business development in both existing and new markets. Letโs connect! ๐คExpertise: new business development, business growth, sales, sales pipeline management, presentation, business acumen, negotiation, build strong relationships, relationship management, communication, interpersonal skills, can do attitude, analytical, problem solving, consultative selling, complex sales, retail, FMCG, SaaS, media, multi culture.
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DirectorAgility Research & StrategyHong Kong -
Director Of Business DevelopmentIntuit Research Mar 2024 - PresentHong Kong Sar๐ก๐ซ๐๐๐๐๐๐ & ๐ผ๐ฟ ๐น๐๐๐๐๐๐๐๐ก๐ฉ๐๐๐๐ ๐ฏ๐๐๐๐๐ & ๐ช๐๐๐๐๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐๐๐ก๐ป๐๐๐๐๐๐ ๐ณ๐๐๐ ๐๐๐๐๐๐ ๐ก๐ช๐๐๐๐๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐e๐ก๐ช๐๐๐๐๐๐๐/๐ท๐๐๐๐๐๐ ๐ฑ๐๐๐๐๐๐๐๐ก๐ฐ๐๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐๐๐๐๐๐ก๐ท๐๐๐๐๐๐ & ๐ท๐๐๐ ๐๐๐ ๐ถ๐๐๐๐๐๐๐๐๐๐๐๐ก๐ฏ๐๐๐๐๐๐ ๐ฏ๐๐๐ ๐บ๐๐๐๐๐๐๐๐ก๐ต๐๐ ๐๐ ๐ป๐๐๐๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Intuit Research provides ๐๐๐๐๐๐๐๐๐๐ studies for 1 market or for multiple ๐๐๐๐๐๐๐๐๐๐๐๐๐ markets,to help companies with ๐๐๐๐๐๐๐๐ to develop and grow their business. https://www.intuit-research.com/๐๐๐๐ฌ๐ค๐ฌ:โข Providing international customized research studies by deeply understanding and aligning with clientsโ specific objectives, resulting in high client satisfactionโข Identifying and capitalizing on new growth opportunities through a win-win approach, building strong partnerships that drive business expansion and client loyalty. -
Sales Director Apac - Nielsen Ad Intel InternationalNielsen Aug 2018 - Feb 2024Hong Kong, Hong Kong Sar๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Nielsen Ad Intel International was the department within Nielsen monitoring high-value competitive advertising intelligence (such as creatives and spending) across TV, audio, digital (including search and social), print, out-of-home, and cinema for advertisers, agencies, publishers, and ad platforms.๐๐๐๐ฌ๐ค๐ฌ:โข ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐: Provided high-value competitive advertising intelligence via SaaS platforms by collecting and integrating data across 100+ countries and by understanding and matching clientsโ needs.โข ๐๐ฅ๐จ๐๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Delivered global advertising insights for cross-market comparisons and strategic analysis.โข ๐๐ซ๐จ๐ฌ๐ฌ-๐ ๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง: Collaborated with cross-functional teams, including marketing and product development, to align business goals, develop customized solutions, and drive significant revenue growth.๐๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก: Achieved 550% revenue growth over 4 years by building and maintaining strong relationships across the APAC region, developing a high-performing sales team, and scaling the business effectivelyโข ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง:Acquired 58 new clients through strategic business plans, resulting in a robust and diverse client portfolio, and significantly contributing to the companyโs growth.โข ๐ ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉLed a successful social listening project for a Chinese Tech company across 53 markets, ensuring seamless execution and client satisfaction, which resulted in multiple contract renewals and strengthened client relationships. -
Head Of Sales And Business Development For The Region Benelux & AlpineNielsen May 2014 - Jul 2018Brussels Area, Belgium๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.๐๐๐๐ฌ๐ค๐ฌ:โข A broader role than the previous one (Head of Sales and Business Development Belgium), supervising sales professionals in a bigger region (๐ต๐๐๐๐๐ข๐, ๐ด๐ข๐ ๐ก๐๐๐ ๐๐๐ ๐๐ค๐๐ก๐ง๐๐๐๐๐๐) ; ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ - ๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐ง - ๐๐๐๐ฆ ๐๐ฎ๐ฉ๐๐ซ๐ฏ๐ข๐ฌ๐ข๐จ๐ง - ๐๐๐ซ๐ค๐๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ - ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐จ๐ง๐ข๐ญ๐จ๐ซ๐ข๐ง๐ - ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ โข Delivered retail sales data to clients in Belgium, Netherlands, Austria and Switzerland, and presented results to clients๐๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ ๐๐๐๐ฆ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ:Led a multi-country team of 5 professionals across Austria, Switzerland, and Belgium, resulting in consistent annual growth of 10% in each market.โข ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง: Implemented targeted client acquisition strategies, leveraging market insights and competitive analysisโข ๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก: Drove revenue from $1 million to $5 million in Belgium by securing over 200 new clients, exceeding the target by $700K, and significantly contributing to the overall growth of Nielsen Belgium.โข ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ: Nurtured strong client relationships through regular communication, understanding their evolving needs, and providing tailored solutions โข ๐ฏ ๐๐๐ฅ๐๐ฌ ๐๐๐ซ๐ ๐๐ญ๐ฌ: Consistently achieved monthly new business targets for each market by effectively managing the sales pipeline using forecasting and management tools, ensuring clear communication and alignment with team members and corporate directives.. -
Head Of Sales And Business Development - BelgiumNielsen Apr 2013 - May 2014Brussels Area, Belgium๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.The teamโs role was to offer and provide retail sales data to clients in Belgium, as part of the European New Business Development team๐๐๐๐ฌ๐ค๐ฌ:โข ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ: Oversaw the local market New Business Development (NBD) strategy and commercial planโข ๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐ง: Supported NBD Management in strategy formulation and execution, commercial planning, and initiatives โข๐๐๐๐ฆ ๐๐ฎ๐ฉ๐๐ซ๐ฏ๐ข๐ฌ๐ข๐จ๐ง: Supervised and coached local team membersโข ๐๐๐ซ๐ค๐๐ญ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ: Develop go-to market strategies that will deliver maximum reach across the target client portfolioโข ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐จ๐ง๐ข๐ญ๐จ๐ซ๐ข๐ง๐ : Monitored progress against revenue target with tenacity and correct course quickly where necessaryโข ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ : Targeted new clients and ad-hoc ones, with a special focus on white space and the small & medium enterprise (SME) sector, including non-FMCG clients๐๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ: Achieved 150% growth by acquiring new customers and developing ad-hoc relationships through targeted go-to-market strategiesโข ๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ฌ๐ฌ๐ข๐ฌ๐ญ๐๐ง๐๐: Assisted the senior & regional management in developing and implementing the business strategy, by forecasting annual sales budgets, projecting expected sales, and establishing pricing for existing & new initiativesโข ๐ ๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง: Generated 20% more sales in 3 months by strategically pricing syndicated solutions. -
New Business Development ManagerNielsen Dec 2007 - Mar 2013Brussels Area, Belgium๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.๐๐๐๐ฌ๐ค๐ฌ:โข ๐๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐๐๐๐ง๐ญ๐ข๐๐ข๐๐๐ญ๐ข๐จ๐ง: Identified new opportunities within Benelux and Europeโข ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง๐ฌ: Delivered presentations for clientsโ management board.โข ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ: Analyzed and discussed strategic topics with clientsโ management (C-level)โข ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐๐ฌ๐ ๐๐ซ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง: Prepared business cases for the launch of a European NBD ๐๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ ๐๐จ๐ฉ ๐๐๐ฅ๐๐ฌ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐: Contributed the highest sales volume and ranked number 1 across Europe during a 3-month sales campaign by closing $300K in new sales through strong commercial managementโข ๐ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ ๐๐๐ซ๐ ๐๐ญ ๐๐ฑ๐๐๐๐๐๐ง๐๐:Exceeded targets by more than 10% in 5 consecutive years by identifying and gaining new opportunities, managing multiple sales cycles, and transforming ad-hoc relationships into continuous clientsโข ๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ซ๐ข๐๐ข๐ง๐ ๐๐ฆ๐ฉ๐๐๐ญ: Generated 20% more sales in 3 months by strategically pricing syndicated solutions. -
Marketing ConsultantNielsen Aug 2005 - Dec 2007Brussels, Brussels Region, Belgium๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Nielsen provided market research studies to help FMCG companies develop and grow their business in the retail industry.๐๐๐๐ฌ๐ค๐ฌ:โข ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐๐๐ฌ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ: Understood and analyzed clientsโ needs to tailor market research solutions.โข ๐๐๐ซ๐ค๐๐ญ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ: Analyzed market figures and statistics to identify trends and opportunities.โข ๐๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ฒ: Presented analysis outcomes, including business potential, to clientsโ management boards.โข ๐๐๐๐จ๐ฎ๐ง๐ญ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ: Managed client accounts, ensuring satisfaction and long-term relationships.โญ๏ธ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ง๐ฌ:Developed strategic marketing plans for clients by monitoring and analyzing data from different markets and competitor activities. Delivered over 120 client presentations, resulting in multiple key account contract extensionsโข ๐ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ฆ๐ฉ๐๐๐ญ:Enhanced client business strategies through data-driven insights, leading to improved market positioning and increased ROI. -
Solution Design Manager - Middle East And AfricaSiemens Apr 2002 - Aug 2005Herentals, Flemish Region, Belgium๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Siemens executed turnkey telecom projects for Africa and the Middle East via Siemens Herentals in Belgium. ๐๐๐๐ฌ๐ค๐ฌ:โข ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐๐๐ฌ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ: Understood and analyzed clientsโ needs to design tailored solutions.โข ๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐๐๐ฌ๐ข๐ ๐ง: Designed solutions integrating different technologies to meet client requirements.โข ๐๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐๐๐๐ง๐ฌ๐: Presented and defended solutions to clients, ensuring alignment with their strategic goals.โข ๐๐๐ ๐จ๐ญ๐ข๐๐ญ๐ข๐จ๐ง: Negotiated with clients to secure project agreements.โญ๏ธ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ฑ ๐๐๐ฅ๐๐ฌ ๐๐ฅ๐จ๐ฌ๐ฎ๐ซ๐:Closed complex sales by presenting and negotiating solutions, then delivering them through pragmatic approaches, resulting in projects with a $1 million+ value.Key projects include:* Offshore call centers (cf. PCCI in Senegal)* Open Transport Networks (OTN) (cf. Aramco in Saudi Arabia)โข ๐ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐๐๐ข๐๐ข๐๐ง๐๐ฒ:Managed OPEX costs effectively, contributing to high profitability, resulting in 30% EBIT, on $1 million+ value projectsโข ๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ฆ๐ฉ๐๐๐ญ:Delivered high-impact solutions that enhanced client operations and satisfaction, resulting in additional projects in the region.. -
Business Consultant In E-Scm ProjectSiemens Ag Sep 2001 - Jun 2002Munich, Bavaria, Germany๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Siemens HQ in Munich, the department Information and Communication Networks ๐๐๐๐ฌ๐ค๐ฌ:Development of an e-supply chain management application to be used in 68 countries โข Interface between development and users in the 68 markets.โข understanding and analyzing needs per market, synthesizing, and checking potentialโข Launch and push the marketing of the tool internationallyThe tool was Implemented in 2002 and still in use when Siemens merged its Enterprise Communications business with the Gores Group in 2008โญ๏ธ๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โข โญ๏ธ ๐๐ซ๐จ๐๐๐ฌ๐ฌ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ:Changed and improved the delivery & tracking process to be used in 68 countries by implementing an e-business platform, resulting in 50%-time savings on tracking the supply chain from factory to client. -
Project Engineer - Information And Communication NetworksSiemens Oct 1999 - Sep 2001Beersel, Flemish Region, Belgium๐ญ๐๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ:Siemens Information and Communication Networks provided telecom solutions, including PABX, phones, VOIP, and applications such as DECT, unified messaging, and call center solutions, to clients in:*Finance (e.g., banks and insurance companies)*Healthcare (e.g., hospitals and companies like UCB)*Consumer Goods (e.g., companies like Coca Cola and ABInbev)*Energy*Retail (e.g., supermarkets like Carrefour and Delhaize)*Automotive*Industrial Goods (e.g., companies like AGC Glass, Solvay)๐๐๐๐ฌ๐ค๐ฌ:โข ๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐ง๐ ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ข๐๐ฅ: Prepared, calculated and designed proposalsโข ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ: Coordinated and executed projects, such as a multi-site call centre project for Fortis Bank๐๐๐๐ก๐ข๐๐ฏ๐๐ฆ๐๐ง๐ญ๐ฌ:โญ๏ธDelivered telecom solutions to clients in Belgium by preparing and designing proposals, project management and handling the delivery, resulting in 12% growth in 1 year.
Frequently Asked Questions about Laurens De Wilde
What company does Laurens De Wilde work for?
Laurens De Wilde works for Agility Research & Strategy
What is Laurens De Wilde's role at the current company?
Laurens De Wilde's current role is Director.
What schools did Laurens De Wilde attend?
Laurens De Wilde attended Ku Leuven.
Who are Laurens De Wilde's colleagues?
Laurens De Wilde's colleagues are Raghav Prashara, Stephen Finance, Jason Ventura, Cloudy Wan, Henry G., Jason Ventura, Stezphen Tan.
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