Lauren Salter Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Weston, Florida, Us

• Drives and executes product development and management initiatives across four brands and six product categories. • Manages the product portfolio on a SKU and category level leading to an efficient and profitable assortment/product mix. Implemented and drove SKU Rationalization efforts to eliminate unprofitable SKU’s and focus on a streamlined and assortment.• Oversaw corporate value driving project of transition and replacement of key SKU equating to overall margin increase of 13%.• Executed and supported the introduction of new value product line targeted toward accessibility to strategic mass retail channels.• Manages financial performance of product lines across all market segments. Complete ROI analysis for all NPD initiatives requiring capital investment.• Work closely with international sourcing, engineering & quality teams to deliver project milestones and requirements, ensuring effectiveness and speed to market.• Hone a deep understanding of customer specific nuances and requirements, including but not limited to: packaging, audits and inspection processes, testing requirements and retail targets, margin expectations.• Own the effective development and communication of all product assets – specifications, packaging, pricing, brand catalogs, features and key selling points.

New York, Ny, Us

• Implemented and executed trend forward and innovative product development initiatives from market analysis, design concept, retail placement and timely production execution through to the consumer experience.• Responsible for direct oversight, training and management of Marketing Coordinator to assist in execution of product launches and category maintenance. Supports in goal setting and career path development in order to ensure success of the overall team.• Drove the successful development and launch of an innovative new bathroom accessory product line through to market resulting in incremental gross profit increase in excess of $2MM.• Owned the research, analysis and delivery of strategic business unit analysis and consumer trend insights both formally and informally through field/store visits, online research and review of trade journals. Ensure team utilized data gathered to formulate plans for targeted development, in addition SKU and category growth and expansion.• Reviewed profitability of new and existing products and programs in the form of construction and presentation of profit and loss statements.• Communicated and lead product development projects within a cross-functional team – design, quality, supply chain, channel marketing and sales. Interface with internal ERP systems to set up new products.• Tracking and communicating key milestones throughout the product development process from notice of placement through to execution, not limited to timing, sample approval, packaging, ticketing and retailer approval.

New York, Ny, Us

New York, Ny, Us

• Researches and presents competitive product analysis and consumer trend insight in the form of Bi-Annual Competitive Shopping analysis.• Tracking and communicating key milestones throughout the product development process from notice of placement through to execution, not limited to timing, sample approval, packaging, ticketing and retailer approval.• Samples management including oversight of all incoming samples and proofs, reviewing with the appropriate team members, file and track sample submissions, labeling and storage of records and awarding final approval to vendors.• Bi-annual Home Textile Market Week preparation by cost tracking, assembly of new product offering deck and showroom presentation and merchandising.

Wilmington, De, Us

•Data Entry, Database Maintenance and Lead Reporting, Prepared Weekly and Monthly Sales Reports.•Identification of new markets for trust services in coordination with Department including Legal and Sales Research regarding new leads, contacts, sources of referral (legal and financial institutions, CPAs, etc.)•Promoting the Company’s “brand” through preparation of marketing materials, marketing campaigns, presentations, promotional items, social media campaigns, webinars, website, etc.•Developed relationships with internal staff in other departments to ensure business continuity.•Primary point of contact for third-party vendors.•Purchase orders, third-party invoicing, expense reporting, etc.•Coordinated shipment of booth, marketing materials and give-a-ways for trade shows, in addition to completing registration process for same.•Prepared and distributed marketing materials for all regions.•Scheduled travel for sales executives.•Inventory maintenance of promotional items and marketing materials

The list of things I didn't do would be a lot shorter.

Master Of Business Administration (Mba), Marketing Management

Bachelor Of Business Administration (B.B.A.), Marketing Management

Education record