Lauren Sason Email & Phone Number

Dubai, Ae

Metro Manila

- Combines creativity with knowledge of the media to recognize media angles and generate positive news coverage, profile pieces and features across a broad media spectrum.- Creates and innovates PR Kits and seeding lists inclusive of campaign-relevant stakeholders.- Leads the KOL Activation and Community Integration processes for campaigns, including but not limited to creating lists, ensuring and negotiating talent fees, writing of MOAs, leading the content plan creation process, and coordination with those involved.- Writes PR stories and monitors PR Story and Kit seeding and aids in looking into post analytics.- Manages team deliverables and actively participates in brainstorming sessions to ensure fresh, creative ideas are delivered to clients.

Manila, National Capital Region, Philippines

- Conceptualized, innovated, and created new content for ID8's title, WindowSeat.ph, increasing TikTok following and audience engagement rate by over 1800%.- Managed the social media accounts and communities of WindowSeat.ph while analyzing social media insights to find ways to improve engagement rates and content styles.- Aided in creating strategies and concepts for client pitches.- Researched different countries, cultures, experiences, and anything travel-related for WindowSeat.ph's digital marketing strategies and content.- Covered events, created content, and wrote articles about travel, deals, restaurants, cafes, music, and pop culture for WindowSeat.ph, 8List.ph, and BiteSized.ph.

- Planned and organized logistics for all internal and external events of the publication, and manages all concerns regarding the office and residency.

- Handled all the accounts, crisis management, and strategic digital communications of the publication by creating, reviewing, and processing all contracts, budget reports, external and public relations, and partnerships.- Ensured streamlined release of quality content by supervising storyboards, writing feature, coverage, and opinion articles, training staffers, and proofreading of articles and visuals alongside the Editor in Chief and Associate Editor.

- Served as a dedicated photojournalist for the student publication, capturing a diversity of events and subjects, ranging from school functions and conferences to athletic competitions, as well as rallies.

- Established growth and development in the Photo Section by building rapport and organizing training sessions.- Ensured streamlined content release in all aspects concerning photography by content-planning prior to press cycles, and aided the Editorial Board in all concerns regarding the publication by participating in all meetings, processing and ratification of bylaws, and activities.

- Fostered growth and advancement within the Photo Section through collaborative efforts with the Photo Editor, cultivating strong relationships, optimizing content flow, and facilitating comprehensive training sessions.

Manila, National Capital Region, Philippines

- Led the merchandising for monthly promotions of the Non-Food Category of pandamart.- Provided and analyzed negative margins, daily inactive SKUs, and offtake data for brands that promote their products in pandamart.- Aided in day-to-day administrative tasks for pandamart.

Philippines

- Crafted cohesive integrated marketing communications strategies in alignment with the organization's overarching vision and mission. - Conceptualized and curated compelling content to effectively communicate the organization's objectives.- Led the planning and execution of engaging events aimed at showcasing our initiatives to the DLSU community.

- Collaborated closely with the Marketing Lead to secure sponsorships and enhance public relations for the DLSU Harlequin Theatre Guild, effectively fostering beneficial partnerships and maintaining a positive organizational image throughout my tenure.

- Assisted the events production and management teams for media launch events by handling any and all assignments given in strategic planning, events planning, and production for brands such as HP, Jollibee, and Red Ribbon.

Bachelor Of Arts - Ba, International Studies Major In American Studies, Minor In Public History And Heritage

European Summer Program - Online Mini-Course, Truth, History, Memory: Traces Of Wwi In Lille

Education record