Lauren Mooser Email & Phone Number

Tampa, Florida, United States

Taking care of clients needs and helping them execute to meet their brand and growth objectives.

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Created go-to market strategy for 50-acre mixed-use urban village consisting of Armature Works (15 vendors within Heights Public Market, two full service restaurants, shared cowork space, a rooftop bar, and six event spaces), THE PEARL (314-u it luxury apartment complex), Heights Union Creative Office Center (342,000 sq-ft luxury office building), Urban Kai and Stones Throw (outdoor pavilion bar and water activity rentals on Hillsborough River)Oversaw all phases of marketing, brand and digital strategy, site activation, event programming, public relations, and community engagement

- Oversees brand management, marketing, event planning, communications and public relations for seven strategic network interconnection properties in six different markets nationwide- Primary focus is to continually increase global thought leadership and brand awareness to help drive business results- Daily oversight of lead generation programs in each market, KPI goals, budget management, and ROI tracking- Manage a team of professionals focused on all forms of branding and thought leadership content

Greater New York City Area

- Established marketing program including website, budget and measuring matrix, marketing materials, email communications, corporate events, public relations and conferences- Managed all aspects of event planning from creation to completion including theme development, sponsorship, messaging and managing resources- Positioned executive leaders in their role as experts at key industry and financial conferences, business forums and speaking engagements

Shanghai, China

- Led the global marketing strategy of the annual marketing plan that resulted in accelerated sales growth and profitability- Measured campaign success rates with ROI of marketing activities from targeted campaigns, social media outreach and industry events- Implemented bilingual digital content and digital marketing campaigns while ensuring maximum brand visibility worldwide

New York, Ny

- Planned and executed trade shows, conferences, meetings, and other revenue generating activities from concept to completion- Directly managed two annual Telecom Exchange conferences with attendance of over 500, achieving over $350,000 in sponsorship sales to fund the events- Increased Telecom Exchange event revenue 20% from 2011 to 2012- Overall event experience includes: strategic leadership, concept development, executive planning, budget preparation, on-site coordination, post-event reconciliation and overall management

- Developed and executed integrated marketing programs for fashion, beauty, and consumer product brands- Represented publications: Two magazines published six times a year, two magazines published annually- Managed all elements of national marketing programs including: event planning and onsite production, public relations, partnership acquisition, sponsorships, and executive summaries- Drove online business including social networking promotions and online advertising- Created and delivered engaging client presentations through effective written and oral communication

- Served as support for three Executive Sales Directors- Prepared sales and marketing materials, including media kits and client presentations- Served as liaison between marketing and merchandising to complete RFP's in the fashion, accessories, food and technology categories- Researched new business opportunities and target accounts to facilitate client contact- Developed and implemented an innovative reports system on competitive intelligence, share of market, edit credits, and brand positioning