Lauren Barry

Lauren Barry Email and Phone Number

Strategic Marketing Leader | SaaS | Growth, Go-To-Market & Revenue Generation | MBA @ RealPage, Inc.
Richardson, Texas
Lauren Barry's Location
Dallas, Texas, United States, United States
Lauren Barry's Contact Details

Lauren Barry personal email

n/a
About Lauren Barry

Strategic marketing team leader with corporate and agency experience. Experience leading, growing and mentoring high achieving teams for brands including American Airlines Cargo, AT&T Business, UnitedHealthcare, Disney Rewards, Terminix, Buildium, RealPage and Venture Technologies. Excel at providing full funnel marketing strategy, revenue generation and measurable results. Key skills:SaaS • SMB • Lead Generation • Leadership • Growth Marketing • Go-To-Market Strategy • Marketing Communications • Marketing Operations and Automation • Digital Marketing • Website Design & Optimization • SEM • SEO • Paid Social • Reporting & Analytics • Collateral • Branding • MS Project • Hive • Trello • Basecamp • Google Ad Words • Google Analytics • Marketo • Salesforce • Hubspot • Looker

Lauren Barry's Current Company Details
RealPage, Inc.

Realpage, Inc.

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Strategic Marketing Leader | SaaS | Growth, Go-To-Market & Revenue Generation | MBA
Richardson, Texas
Website:
realpage.com
Company phone:
(877) 325-7243
Company email:
realpagemediarelations@realpage.com
Lauren Barry Work Experience Details
  • Realpage, Inc.
    Vp Product & Solutions Marketing
    Realpage, Inc. Nov 2024 - Present
    Richardson, Texas, Us
    Leading RealPage product marketing, partner marketing and B2B2C teams
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  • Realpage, Inc.
    Senior Director Of Marketing (B2B2C)
    Realpage, Inc. Jul 2024 - Nov 2024
    Richardson, Texas, Us
    Resident solutions strategy and demand generation for RealPage
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  • Realpage, Inc.
    Senior Director Of Marketing (B2B)
    Realpage, Inc. Jan 2023 - Jun 2024
    Richardson, Texas, Us
    Co-led 30 member Mixed-Use division marketing team, focusing on growth marketing (demand gen/paid media, marketing ops and analytics), creative/content and web/CRO. We provide B2B SaaS solutions to the SMB property management industry. Our brands include Buildium, Propertyware, HomeWiseDocs, and All Property Management.
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  • Realpage, Inc.
    Growth Marketing Director
    Realpage, Inc. Mar 2021 - Jan 2023
    Richardson, Texas, Us
    Led a high-achieving, growth marketing team of 6 covering paid media and digital marketing, marketing ops and automation, and analytics for the Mixed-Use division of RealPage for Buildium, Propertyware, HomeWiseDocs, and All Property Management.
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  • Realpage, Inc.
    Senior Marketing Strategist
    Realpage, Inc. Mar 2020 - Mar 2021
    Richardson, Texas, Us
    Marketing strategy lead for Propertyware and RealPage value added services in the single family and SMB market
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  • Realpage, Inc.
    Marketing Strategist
    Realpage, Inc. Nov 2018 - Mar 2020
    Richardson, Texas, Us
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  • Bbdo Worldwide
    Account Director
    Bbdo Worldwide Sep 2017 - Nov 2018
    New York, Ny, Us
    Led B2B growth marketing strategy, creative development, reporting and optimizations for AT&T small business via display ads, paid social, online videos, TV, digital OOH, radio, print ads, and more.• Drove 47% YoY increase in new business accounts (gross adds) in Q1 2018 through new competitive broadband campaign • Led the development of new data-driven small business personas and customer journey maps to provide a deeper understanding of small business customers and enable personalized marketing• Initiated new on-going creative testing for display and social campaigns including frequent reporting and optimizations for continuous improvements over previous benchmarks • Led research and development of small business messaging platform
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  • Publicis Hawkeye
    Account Supervisor
    Publicis Hawkeye Aug 2015 - Sep 2017
    Dallas, Tx, Us
    Led a portfolio of strategic digital, direct and marketing initiatives for American Airlines Cargo, UnitedHealthcare (UHC), Disney Rewards, Terminix and Vizient including strategic planning, estimating and budget planning, scheduling, execution, tracking, reporting and optimization.• Led a website content strategy and new content development project for UnitedHealthcare including SEO, user experience and content improvements that generated a 165% increase in online quotes and a 41% increase in sales calls from UHC.com in the first few months• Managed the creation UnitedHealthcare digital ads, online videos and other material to promote launch of a new health insurance site for small businesses• Led digital strategic planning for American Airlines Cargo and several digital projects to improve customer transactions and generate new business through user-focused, mobile-first website enhancements • Spearheaded the design and launch of exceleratehealthcare.com microsite for Vizient
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  • Publicis Hawkeye
    Senior Account Executive
    Publicis Hawkeye Oct 2013 - Aug 2015
    Dallas, Tx, Us
    Led website, SEO, SEM, email and direct mail marketing projects.• Achieved over a 300% increase in YOY organic traffic and a 150% organic lead growth while managing strategy, design and implementation of the new Terminix.com which was designed to increase leads through organic search rankings, unify B2B and B2C websites, and showcase the company’s new brand• Developed, tested and optimized integrated marketing campaigns including emails, paid search, banner ads and landing pages
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  • Venture Technologies
    Director Of Marketing And Communications
    Venture Technologies Feb 2011 - Aug 2013
    Re-branded and re-positioned the company from a local, tech-focused IT reseller to a national, relationship-focused IT solutions provider via new a brand identity, logo, sales material, website, and more. Hired and managed a three person direct marketing team. Created B2B marketing collateral, video case studies, email campaigns, press releases, social media and website content, promotions, and online, print and radio ads. • Generated hundreds of qualified leads for account managers in 4 states via company specific and co-branded campaigns with Cisco, EMC, VMware, VCE, Brocade, HP and other industry leaders. • Helped increase annual revenue by 12.5% from $48M to $54M - noted by Mississippi Business Journal as one of 2011’s biggest jumps (from 52nd to 45th) on a listing of MS’s top 100 private companies• Facilitated new cloud services launches including identity development, go-to-market strategy, marketing material creation, and sales training • Launched a successful e-newsletter that provided new leads each month • Grew social media followers by over 200% through targeted campaigns and promotions
  • Liquid Creative
    Account Executive
    Liquid Creative Jul 2010 - Dec 2010
    Jackson, Mississippi, Us
    Managed client accounts from new business acquisition and strategy to project management and client presentations. Provided internal client research and briefed the agency departments on opportunities, new projects, and changes. • Coordinated traffic of all agency work and managed project timeframes on up to 80 projects simultaneously.• Assisted in winning and managing Zapzyt account (acne treatment manufacturer) and helped create highly successful social media campaign which grew Facebook following from 0 to 145,000+
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  • Mississippi Children'S Home Services
    Marketing Coordinator
    Mississippi Children'S Home Services Aug 2009 - Jul 2010
    Planned, created and measured effectiveness of agency marketing through direct mail, promotional material, and print, TV and radio ads. Produced agency’s annual report and newsletter. Managed public and media relations through press releases, TV and radio interviews, website and social media content and more. • Significantly increased event funding by raising $155,000 through planning, promoting, and conducting a Wine Tasting and Silent Auction (2010) and a Car Giveaway raffle (2009)
  • First Presbyterian Church
    Strategic Planning Project Manager
    First Presbyterian Church Jul 2008 - Aug 2009
    Jackson, Ms, Us
    Planned, organized, and coordinated committee, staff, and volunteer work streams for multiple projects for 3,000-member church with $8M budget, elementary school and large convention & recreation center. Oversaw the distribution, tabulation and analysis of four surveys covering 17 department heads, 93 church officers, and 912 members to help identify strategic priorities.• Facilitated development of strategic initiatives including future expansion, new program launches, staffing changes, and leveraging the organization’s resources internationally.
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  • Applied Research Associates, Inc.
    Research Analyst
    Applied Research Associates, Inc. May 2004 - Aug 2009
    Albuquerque, Nm, Us
    Conducted industry research and provided analysis and recommendations on the feasibility and profitability of expanding ARA’s services into new markets. ARA is an international firm with expertise in defense technologies, civil engineering, computer simulation, and more.• Led team to win $110,000 competitive proposal to create a Building Security Rating System for the American Society of Civil Engineers in 2006.
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  • Glaxosmithkline
    Marketing Consultant (Intern)
    Glaxosmithkline Jul 2007 - Dec 2007
    Brentford, Middlesex, Gb
    Planned and conducted B2C campaigns combining digital, buzz and social marketing with events and promotions to promote GSK’s over-the-counter pharmaceutical products and vaccines. Managed point-of-sale booths and sporting event promotions to generate product sales. • Generated 75,000+ views for Aquafresh Extreme Clean Scene consumer-generated YouTube video competition.• Received extensive training in B2C over-the-counter marketing for Aquafresh, Tums, Beano, and Vivarin.
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  • Campus Special (Acquired By Chegg, Inc.)
    Account Executive Intern
    Campus Special (Acquired By Chegg, Inc.) May 2007 - Aug 2007
    Atlanta, Ga, Us
    Sold coupon advertising to SMB and national businesses in this highly competitive, commission-based internship. Acquired and managed accounts including AT&T, Hardees, Sonic and Subway. Advised clients on promotions and coordinated artwork design for client approval. Managed local distribution of 14,000 coupon books by coordinating bookstore distribution and hiring and leading a student distribution team. • Ranked 7th of 130 account executives nationally by generating $30,000 in revenue and consistently exceeding sales quotas.• Landed large AT&T deal including additional cover page spots for other university books. • Gained valuable sales training and experience in prospecting, pitching, closing and up-selling. • Invited back by CEO in 2008 to train the next round of summer interns.
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Lauren Barry Skills

Email Marketing Marketing Communications Marketing Strategy Marketing Social Media Public Relations Advertising Integrated Marketing Digital Marketing Lead Generation Strategy Strategic Planning Leadership Brand Management Online Advertising Seo Press Releases Corporate Branding Collateral Production Crm Market Research Website Management Google Analytics Cloud Computing Strategic Communications Adobe Creative Suite Digital Strategy Account Management Social Media Marketing Management Direct Marketing Content Strategy Facebook Creative Strategy

Lauren Barry Education Details

  • Millsaps College
    Millsaps College
    Management
  • Mississippi State University
    Mississippi State University
    Marketing And Economics

Frequently Asked Questions about Lauren Barry

What company does Lauren Barry work for?

Lauren Barry works for Realpage, Inc.

What is Lauren Barry's role at the current company?

Lauren Barry's current role is Strategic Marketing Leader | SaaS | Growth, Go-To-Market & Revenue Generation | MBA.

What is Lauren Barry's email address?

Lauren Barry's email address is la****@****eye.com

What is Lauren Barry's direct phone number?

Lauren Barry's direct phone number is +160141*****

What schools did Lauren Barry attend?

Lauren Barry attended Millsaps College, Mississippi State University.

What are some of Lauren Barry's interests?

Lauren Barry has interest in Animal Welfare, Children, Arts And Culture.

What skills is Lauren Barry known for?

Lauren Barry has skills like Email Marketing, Marketing Communications, Marketing Strategy, Marketing, Social Media, Public Relations, Advertising, Integrated Marketing, Digital Marketing, Lead Generation, Strategy, Strategic Planning.

Who are Lauren Barry's colleagues?

Lauren Barry's colleagues are Cathy Raoet, Mba, Sarah Sammon, Mark Fancher, Nescy Tiongson, Estée Auch, Paul Puckett, Aurelio Martinez.

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