Lauren Bucher Email & Phone Number

The Woodlands, Texas, Us

Modernized sales and marketing processes and marketing tech-stack for better scalability and improved measurement capabilities. Oversee demand generation strategy and programs (website, eCommerce site, email marketing, advertising, Google Ads, webinars) designed to beat revenue goals, and improve customer retention.* Launched HubSpot Marketing Hub in 2024 to integrate with Salesforce CRM * Evangelized Salesforce adoption within the sales team* Managed corporate rebranding program with new logo, website and collateral* Managed eCommerce implementation on corporate website* Manage marketing budget, 1 FTE, and outside vendors

Bold View Capital provides asset financing and leasing programs tailored towards the life sciences and biotechnology industries.* Built marketing foundation - market fit, key messaging, and go-to-market strategy* Deployed Hubspot Marketing Hub software to integrate with Salesforce CRM* Driving strategy for content, email, and other digital marketing campaigns

Foster City, California, Us

Rhine Laboratories is transforming the cannabis testing laboratory industry through consulting services related to state licensing requirements, lab build-outs, and method development.Built the marketing foundation for Rhine Laboratories, including key messaging, go-to-market strategy, and digital marketing tactics.

Waltham, Ma, Us

Managed the marketing communications programs for the electrochemistry and water purification products (Laboratory Equipment Division). Developed integrated campaigns through strategic planning, messaging, project management, and coordination of internal and external resources - all in collaboration with product and commercial management teams. Key programs included: messaging development, lead generation and nurturing, budget management, web content management, collateral development, advertising, social media, and metrics reporting.

Waltham, Ma, Us

Responsible for planning, developing, executing and measuring marketing communications programs worldwide for electrochemistry and water purification products. Developed integrated campaigns through strategic planning, messaging, project management, and coordination of internal and external resources - all in collaboration with product and commercial management teams.

Waltham, Ma, Us

Responsible for planning, executing and managing key marketing communications programs worldwide across all media including digital, print, web, and trade shows. Working with colleagues in marketing, product and commercial management at both the business and divisional level, implementing campaigns that coincide with an integrated marketing plan and generate leads for the WAI product offerings. Using Salesforce.com to manage and measure the success of multi-channel campaigns, and Eloqua to drive lead nurturing activities.

Billerica, Ma, Us

Responsible for all marketing communications programs. Managed rebranding program, including new website, collateral and communications templates. Worked with automotive OEM on pre-market launch of fuel cell electric vehicles. Oversaw company’s integration and adoption of CRM for lead and pipeline management.

Hoffman Estates, Il, Us

* Managed marketing projects through company 2005 rebranding* Coordinated communications initiatives towards the company's Nasdaq re-listing * Managed marketing communications through two acquisitions* Organized and hosted 200 attendee global networking event* Managed 30+ trade shows* Launched Salesforce.com (CRM) and Eloqua (marketing automation system) to domestic and international employees* Organized and managed grand opening of the Singapore office* Led marketing communications activity to support 10+ product launches (hardware, software, and solutions)Adept Technology designs, manufactures, and sells intelligent robots and autonomous mobile solutions and services that enable customers to achieve precision, speed, quality and productivity in their assembly, handling, packaging, testing, and logistical processes.

Bachelors, Economics

Digital Marketing Nanodegree