Lauren Scanlon Email and Phone Number

Dynamic Brand Manager & Visionary CreatorWith a passion for innovation and a proven track record in the North American and international beverage sectors, I am a spirited Brand Manager dedicated to crafting compelling brand narratives and driving impactful product launches. My extensive expertise in global B2B ingredients sales and marketing complements my strategic approach to brand management, enabling me to create and elevate brand identities across diverse markets.Current Responsibilities:- Spearheading successful product launches that resonate with consumers- Developing creative and graphics briefs to enhance brand storytelling- Conducting comprehensive monthly business reviews to assess performance- Overseeing budget management to ensure optimal resource allocation- Crafting and executing forward-thinking strategies that align with business goals- proficient in IRI data analysis International Associate Brand Manager Responsibilities:- Managing global brand identity and positioning from inception to execution- Leading project management initiatives that drive brand success- Ensuring meticulous budget management - Tracking innovation trends to keep our brand at the forefront of the marketB2B Experience Highlights:- Creating and managing impactful product campaigns in collaboration with global partners- Planning and executing successful tradeshows that amplify brand presence- Managing the ingredients budget with precision- Conducting market insights analysis and translating findings into actionable strategies- Implementing effective digital campaigns to enhance brand visibility- Monitoring KPIs for campaigns and tradeshows to drive continuous improvement- Proficient in CRM tools like HubSpot and data analysis through IRI- Expertise in contract management to ensure seamless operationsI thrive on collaboration and am driven by the challenge of pushing creative boundaries to deliver exceptional results. Let's connect and explore opportunities to innovate and inspire!