Lauren Schrey Email & Phone Number

Managing global JBPs on behalf of McDonald's

Connections strategy lead using insights and channel consumption behaviors to reach clients both foreign and domestic clients. Created content campaigns for diverse audiences, supporting women and the LGBTQ+ communities through content that helps answer their financial questions.

Client lead for media and strategic planning for Frosted Flakes, Froot Loops, and Rice Krispies managing media planning. Worked with a large IAT inclusive of shopper, creative, and PR agencies as the lead point of communications across all three.

Greater Chicago Area

- A passion for staying abreast the ever changing media landscape. Knowledge of the latest developments and trends in the industry and informs peers of such developments- Full knowledge and understanding of digital media analytics; help guide digital strategist to provide insightful and useful information to clients in a clear and concise way. - Launched a first to industry site monetization opportunity for Best Buy.- Manage and trained 8 team members. Responsible for ensuring they contribute to the team. Coach them on a daily basis to support their individual goals and their careers excel.- Facilitated joint planning between multiple agencies and internal client partners.

Greater Chicago Area

- Work closely with internal media team, guiding clients and helping to facilitate department collaboration and growth.- Ensure strategic steadiness throughout all elements of plan implementation and development.- Worked with multiple brand teams and creative agency to refresh online media kit. Built 8 different decks to be used in agency meetings, pitches and RFP’s. Created new sales materials to be used in presentations that showcased full brand offering.- Deliver a quarterly competitive inclusive of industry news, comScore reports, and prospecting opportunities.

- Coordinate between multiple agencies to streamline conversation to clients- Help develop marketing strategies and tactics for future product launches- Strategic role during planning to develop annual initiatives that reach Tide specific consumers- Responsible for reporting all planned and actualized campaign deliveries to internal teams and client

Media Associate on the RIM account

Design Consultants with a focus in package design.

Responsibilities: • Assist in the promotion of Foundation programs and events• Assist with online programs (website updates, email campaigns, etc.)• Assist with internal (employee newsletter) and external communication programs (media kits, pitching, literature development, etc.) while working with deadlines• Event or program on-site support• Event brainstorming• Wrote PSA's and commercialsQualifications: • Excellent interpersonal relations skills • Excellent communication and writing skills • Team player, but had the ability to work independently • Fluent in Microsoft Office (Word, Excel and PowerPoint) • Beginner graphic design skills

Marketing Communications, Advertising

Also a Minor in Management.

Associates, Business