Lauren Cook Email and Phone Number
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I work with a number of agencies and clients providing results-driven digital strategy support and execution of multi-faceted marketing campaigns. I'm passionate about bridging the gap between brand goals and digital content techniques, guiding companies to find their best digital brand voice.Background: With over 20 years of experience, I have built a career based solely in social media, digital strategy, content creation, and crisis communications. Working with both start-ups and Fortune 100 and 500 companies, I have a proven track record of managing successful digital programs that effectively balance business objectives, creativity, and strong storytelling.Client Roster: I have directed social media and digital campaigns for clients across all industries including NBC Universal, American Express, Samsung, Children's Hospital Colorado, East West Partners, the Bill & Melinda Gates Foundation, Moxy Hotels, Intermountain Health, Punch Bowl Social, and many more. Community Engagement: I recently served on the Marketing Advisory Board of Children's Hospital Colorado, helping provide strategic guidance for their digital philanthropic initiatives. I've also served on the Board of Trustees for the Montessori Academy of Colorado. Specialties: Digital Campaign and Content Strategy, Online Brand Management, Crisis Communications, Digital Advertising, Team Training, Data Visualization, C-Level Communications Support, and Community/Influencer Engagement.
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Senior Director Of Social Media And Digital StrategyGroundfloor MediaDenver, Co, Us
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Senior Director Of Social Media & Digital StrategyGroundfloor Media May 2012 - PresentGreater Denver AreaCurrently consult with a number of agencies (including GroundFloor Media) to:- Provide strategic thought leadership within the social and digital space, monitoring and communicating evolving trends, emerging platforms, and opportunities for effective adoption and implementation- Guide social planning, strategy and execution for clients across all verticals- Collaborate with key stakeholders in digital marketing, creative, and PR to build cross-channel campaigns- Coordinate with agency partners to optimize and integrate social within paid, search and digital CRM programs- Develop client-specific KPIs, track performance and measure ROI- Build and negotiate scopes of work and collaborate with teams to develop contract parameters for prospective clients -
Co-Founder & Vice PresidentThe Projectspark Foundation 2010 - 2020The ProjectSpark Foundation is dedicated to the eradication of Parkinson’s Disease in our life time, and to the amelioration of the effects of the disease for all those directly and indirectly affected by Parkinson’s in the shorter term. We seek to complement the efforts of other institutions focused on this debilitating disease by finding those points of leverage where a “spark” will help ignite the actions necessary to make the difference.The ProjectSpark Foundation hosted the Inaugural Play For Parkinson's Lacrosse Series in Virginia in 2010, inviting over 3,000 lacrosse fans to watch top men's lacrosse NCAA teams in a friendly competition to raise awareness about Parkinson's. As a result of the tournament, over $65,000 was raised for the Foundation. Given the success of its first year, the 2011 Play For Parkinson's Lacrosse Series hosted 6 men's teams as well as 6 women's teams on October 12th and 13th, 2011. -
Vice President, Client StrategyJess3 May 2011 - May 2012NationalLed all JESS3 "front of the house" operations including client strategy, new business development, and digital outreach.Cultivated key client relationships, managed strategy in the areas of content creation and social media, and directed key accounts and projects along side client services teams. -
Ceo & Founding PartnerSwarm Collective Sep 2008 - Jun 2011Swarm Collective designs online social experiences to amplify the voices of the people through digital technologies. We are strategic in our thinking, progressive in our execution, and thought leaders in the real-time content curation industry.Case Study: Swarm helped NBC operate the first-ever live social network feeds by curating all Twitter content showcased on the NBC Olympic Pulse Page and the Olympic Twitter Tracker. Our team of trained analysts acted as human moderators, manually analyzing, “approving,” and publishing relevant content as it pertained to Olympic athletes, sports, and the Games in general from a stream of millions of tweets coming from international fans all around the world, as well as from Olympic athletes. -
Blogger And TrendspotterBuzzfeed Aug 2008 - Aug 2009Worked as an online trendspotter for BuzzFeed, a website that tracks, aggregates, and promotes the viral web in realtime. -
Executive Editor & Internet StrategistBethree.Com May 2007 - Sep 2008Editorial: Oversaw the editorial department of BeThree.com, including strategic planning of editorial calendar, managing, reviewing, and copyediting the work of over approximately 30 freelance writers. In addition, created original content including daily stories, promotional materials, sponsored emails and website copy. Online Marketing: Managed the viral marketing initiatives of BeThree, including subscriber acquisition through social bookmarking, social networking (via Facebook), Twitter, blog outreach, reciprocal linking strategies, and engineering relationships with key websites leading to editorial and promotional placements.
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Project Manager In Corporate And Entertainment PracticesNew Media Strategies Jun 2004 - Feb 2007Led online brand marketing initiatives for film and television studios and Fortune 500 corporate clients in the food and beverage, automotive, wireless communication, and technology industries.
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Marketing AssociateThe Advisory Board Company Aug 2002 - Aug 2003
Lauren Cook Skills
Lauren Cook Education Details
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Creative Writing, English -
Playwriting, Screenwriting, Creative Nonfiction -
English, Creative Writing, Literature
Frequently Asked Questions about Lauren Cook
What company does Lauren Cook work for?
Lauren Cook works for Groundfloor Media
What is Lauren Cook's role at the current company?
Lauren Cook's current role is Senior Director of Social Media and Digital Strategy.
What is Lauren Cook's email address?
Lauren Cook's email address is la****@****pwc.com
What is Lauren Cook's direct phone number?
Lauren Cook's direct phone number is +157121*****
What schools did Lauren Cook attend?
Lauren Cook attended Emory University, University Of Oxford, King's College London, Davidson College.
What are some of Lauren Cook's interests?
Lauren Cook has interest in Social Media Marketing, Data Visualization, Visualization.
What skills is Lauren Cook known for?
Lauren Cook has skills like Social Media Marketing, Social Media, Digital Marketing, Brand Management, Online Advertising, Content Strategy, Online Marketing, Digital Strategy, Blogging, Website Development, Entertainment, Strategy.
Not the Lauren Cook you were looking for?
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Lauren Cook
Strategist & Storyteller • Speaker & Connector • Communications Expert For Purpose-Driven Orgs • Writer & Children'S Book AuthorAustin, Tx2gmail.com, austintexas.org -
Lauren McClain
Cincinnati Metropolitan Area4curriculumassociates.com, kroger.com, gmail.com, gmail.com -
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4ellismedicine.org, gmail.com, ellismemorial.org, bgcb.org4 +161799XXXXX
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Lauren Childress
United States2gmail.com, momentive.com4 +151823XXXXX
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