Lauren Cook Email & Phone Number

Denver, Co, Us

Greater Denver Area

Currently consult with a number of agencies (including GroundFloor Media) to:- Provide strategic thought leadership within the social and digital space, monitoring and communicating evolving trends, emerging platforms, and opportunities for effective adoption and implementation- Guide social planning, strategy and execution for clients across all verticals- Collaborate with key stakeholders in digital marketing, creative, and PR to build cross-channel campaigns- Coordinate with agency partners to optimize and integrate social within paid, search and digital CRM programs- Develop client-specific KPIs, track performance and measure ROI- Build and negotiate scopes of work and collaborate with teams to develop contract parameters for prospective clients

The ProjectSpark Foundation is dedicated to the eradication of Parkinson’s Disease in our life time, and to the amelioration of the effects of the disease for all those directly and indirectly affected by Parkinson’s in the shorter term. We seek to complement the efforts of other institutions focused on this debilitating disease by finding those points of leverage where a “spark” will help ignite the actions necessary to make the difference.The ProjectSpark Foundation hosted the Inaugural Play For Parkinson's Lacrosse Series in Virginia in 2010, inviting over 3,000 lacrosse fans to watch top men's lacrosse NCAA teams in a friendly competition to raise awareness about Parkinson's. As a result of the tournament, over $65,000 was raised for the Foundation. Given the success of its first year, the 2011 Play For Parkinson's Lacrosse Series hosted 6 men's teams as well as 6 women's teams on October 12th and 13th, 2011.

National

Led all JESS3 "front of the house" operations including client strategy, new business development, and digital outreach.Cultivated key client relationships, managed strategy in the areas of content creation and social media, and directed key accounts and projects along side client services teams.

Swarm Collective designs online social experiences to amplify the voices of the people through digital technologies. We are strategic in our thinking, progressive in our execution, and thought leaders in the real-time content curation industry.Case Study: Swarm helped NBC operate the first-ever live social network feeds by curating all Twitter content showcased on the NBC Olympic Pulse Page and the Olympic Twitter Tracker. Our team of trained analysts acted as human moderators, manually analyzing, “approving,” and publishing relevant content as it pertained to Olympic athletes, sports, and the Games in general from a stream of millions of tweets coming from international fans all around the world, as well as from Olympic athletes.

Worked as an online trendspotter for BuzzFeed, a website that tracks, aggregates, and promotes the viral web in realtime.

Editorial: Oversaw the editorial department of BeThree.com, including strategic planning of editorial calendar, managing, reviewing, and copyediting the work of over approximately 30 freelance writers. In addition, created original content including daily stories, promotional materials, sponsored emails and website copy. Online Marketing: Managed the viral marketing initiatives of BeThree, including subscriber acquisition through social bookmarking, social networking (via Facebook), Twitter, blog outreach, reciprocal linking strategies, and engineering relationships with key websites leading to editorial and promotional placements.

Led online brand marketing initiatives for film and television studios and Fortune 500 corporate clients in the food and beverage, automotive, wireless communication, and technology industries.

Ba, Creative Writing, English

Playwriting, Screenwriting, Creative Nonfiction

English, Creative Writing, Literature

Education record

Activities and Societies: Member of the Women's Lacrosse team.